Why 90% of your experiments shouldn’t last longer than 2 weeks

Why 90% of your experiments shouldn't last longer than 2 weeks

  (If you’re too lazy to read.. tl;dr Experiments should be time-boxed to 2-weeks and to 1-month for larger or more rigid organisations.)   Time-boxed experiments We run our company with an experiment-driven approach. I also like to call it an “evidence-based approach”. We treat almost everything as an experiment: New business models Hiring Customer acquisition Referral programmes New pricing models Conversion rate optimization Revenue models* New products* *Note: It might seem impossible to test something like a new revenue model or new products in 2 weeks. We often rely on early signals (also know as early indicators) to validate the riskiest aspects of new ideas. Of course this sometimes leads to false positives or false negatives, so experiments that rely
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Growth Tribe 4: Meet The Start-ups

GrowthTribeAcademy

So we’ve recently kicked off our 4th Growth Tribe Academy, introducing 18 high-potentials to the world of Growth Hacking! This year six local start-ups have come on board to welcome our candidates in teams of 3, to grow their companies. Travel, fitness, even home brewing, we’ve got startups from so many exciting different industries. What these startups have in common though is their insatiable lust for new practices and willingness to try something different. Let’s take a look at the future industry leaders our Academy candidates will be working with:   CAMARILLA – The world’s smallest social network! Say bye to like, comment & follower hunting! Camarilla, just recently launched, has introduced the world’s smallest social network. 15 people, that’s
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Tribe Expert Interview Series #2 | Harmen Visscher

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Ever wondered how Catawiki grew so fast?! 45000% in 4 years…! Last week Thursday we hosted the 1st Growth Hackers Amsterdam Meetup at our brand new space, the Growth Tribe Campus. As if that weren’t special enough, we were also beyond ecstatic to welcome Catawiki’s CMO, Harmen Visscher. He managed to squeeze us into his packed calendar for the talk and even had time for a beer while talking with our applicants about tools and hacks. In a jam-packed room, Harmen spoke about Catawiki’s early beginnings as a special object auction house, their growth strategy and the ability to enter new markets within a few days. Before the meetup kicked off, we dwelled on the usual stuff we’re obsessed about:
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What’s a Growth Team and How To Build One

Growth Team

Every startup out there is crying out for growth hackers, but the question is: will they know what to do with them once they’re hired? Do companies know how to build a powerful, execution-driven growth team? The momentum for growth teams is big. Facebook, Uber, Twitter, Spotify, Google and all the big guys have incorporated growth teams into their organizations, often from the very start. The rest are in a hurry to follow. Success & cross-disciplinary growth teams – is there a correlation? We’ll let you connect the dots… Let’s start by clarifying what a growth team is. As Brian Balfour puts it, “a growth team is a small, versatile, focused, data driven and aggressive group of unique individuals, who
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65 Pick Up Lines For Growth Hackers

PickUp Lines

On a particularly scorching day in Amsterdam, the team at Growth Tribe got a touch too creative. Our growth hacker, Job Rietbergen, to be exact. And thus, the fun began…   After coming up with a handful of pick up lines by ourselves, David suggested we release the idea into the world to see what the hive mind thinks about it. We asked “What pick up lines for growth hackers can you come up with?” on LinkedIn, Facebook, Inbound, Medium, Quora and Twitter. We were not disappointed..   So now. We give you.   65 PICK UP LINES FOR GROWTH HACKERS! (we’re sorry in advance)   Do you wanna see my heat map? Let me put you in my cluster..
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What Is Growth Hacking? Back To Basics.

What Is Growth Hacking

  What is Growth Hacking?   A term that’s been sweeping the nation. And if you’re in the marketing industry, this is not something you can ignore… Especially when there’s direct proof of its popularity:     The term was coined by Sean Ellis back in 2010 and many field experts have already shared their stances on this topic. But there’s a wave of future growth hackers, growth marketers, technical marketers (whatever-you-want-to-call-it) to be – asking “What is Growth Hacking?”.   This is your introduction to Growth Hacking.   We have entered a new era. An era, where walls between data analysis, coding and marketing have dissolved. An era, where large marketing campaigns have been replaced by a mindset of
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How To Imprint Growth Into Your Company’s DNA

Growth Hacking

Growth Hacking, Growth Marketing, etc. All buzzwords. But. Whether you’re a VP, a manager, or a startup founder, your true north is always growth. Preferably 10 x Growth. Or at least, you should aim for that magnitude, otherwise, we hate to break it to you – you’re gonna flop very fast, very soon.   Talk about the unicorn you’re gonna become. Not the donkey you are today.   Robert Gaal, Managing Director at TQ     Your team plays a huge (if not defining) role in achieving the growth you so desire. In fact, if you’ve been hiring wisely, your team desires growth just as much as you do. We can’t stress enough how FRIKKIN’ important it is to have
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BRASS Method: Your Guide To Prioritising Which Customer Acquisition Channel To Test

Customer Acquisition

There are hundreds of customer acquisition channels out there. If not thousands. What I’ve learned after helping small, medium and large companies at Growth Tribe is that to find your silver bullet, you need to start testing early.. and you need to test fast. Having said that, where do you start? A team’s scarcest resource is usually time… so knowing which channel to focus on first is of the essence. In this article I’ll share a method (as well as all the templates and a step by step guide) I developed over the course of the last few years called the BRASS Method. It’s a simple step-by-step guide to brainstorming and then identifying which channels you should start testing right away. It’s been tested
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Are you the Execution-Driven, Meticulous Operations Chief that Growth Tribe’s looking for?

BEST (4)

If planning, schedules, structure, organization and hustle don’t turn you on, don’t bother reading the rest and close this page. <pause> <pause> You’re reading on, awesome! If you’re also looking to join a kick-ass team of masterminds with an unmistaken mission to build Europe’s smartest Growth Hacking Academy… Growth Tribe could be THE place for you! As Operations Manager of Growth Tribe you’ll be responsible for managing resources, planning and overseeing our entire delivery process. Also, curriculum creation, execution processes, ensuring and facilitating effective team communication and collaboration will be on your pledge.   Growth Tribe Is… ..Europe’s first Growth Hacking Academy! We’re backed by the Universities of Amsterdam (UvA, VU, HvA), Amsterdam Center for Entrepreneurship (ACE), Facebook, Peak Capital
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A Big Thank You To Growth Tribe’s Expert Power-Session Speakers

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  BOOM! Our 1st Growth Tribe Academy came to an end within a blink of an eye. The experience was amazing both to us and our participants. Energy was sky-high, motivation never fainted and group dynamics were uplifting! Not to mention all the wins we gained for the participating startups… Evening sessions were part of our curriculum. We brought in experts from all fields…18 individuals & duos came over to make their kick-ass knowledge & skills available to our participants…So here’s a big shout out… See what we were up to in the evenings, what we learned and who the masterminds were teaching us.   Bob Jansen – Experiment Design  Designing experiments is a cornerstone of any effective growth hacking process.
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