What is direct marketing?

What is direct marketing? In this article we’ll answer the question “what is direct marketing?” Let’s start with a super simple definition: “Direct marketing is when a company, product, service or organisation connects directly with the end user” Direct marketing usually applies to product and service oriented companies, as well as to non-profit organisations. Direct marketing describes any form of direct communication with and end user or customer as opposed to it’s counterpart “mass marketing” which aims to cast a wide net. The Wall Street Journal recently argued that mass marketing will eventually die. The most efficient direct marketing occurs when there is an obvious direct and frictionless effort to reach the target audience. Organisations might use different ways to leverage direct marketing by
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How To Generate Leads using Twitter

generate leads using twitter

Why generate leads using twitter ? In this article we’ll show you how to generate leads using twitter… If you are beginning a lead generation campaign, generating leads on Twitter can be a great place to start experiment with. We’d argue you should be able to test this idea out in 2 weeks or less. Knowing how to pull leads from the conversations that occur on this platform requires some knowledge and exercise but thanks to the niche audiences and communities that take part in Twitter chats, it’s an excellent place to generate leads for your business. You will find business- and topic specific chats that relate to your industry in the wide-ranging library of existing Twitter chats. This could help you to pull the leads you need
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