Why 90% of your experiments shouldn’t last longer than 2 weeks

  (If you’re too lazy to read.. tl;dr Experiments should be time-boxed to 2-weeks and to 1-month for larger or more rigid organisations.)   Time-boxed experiments We run our company with an experiment-driven approach. I also like to call it an “evidence-based approach”. We treat almost everything as an experiment: New business models Hiring Customer acquisition Referral programmes New pricing models Conversion rate optimization Revenue models* New products* *Note: It might seem impossible to test something like a new revenue model or new products in 2 weeks. We often rely on early signals (also know as early indicators) to validate the riskiest aspects of new ideas. Of course this sometimes leads to false positives or false negatives, so experiments that rely
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