Growth Hacking Academy
Learn Growth Hacking. In Three Months. In Amsterdam
Are you eager to combine your passion for tech, data, marketing and design? Join our Growth Hacking Academy.
Let us teach you the skills of the future in our growth hacking academy.
Join a fully-immersive, high-intensity 3-month programme.
Before You Apply...
Notice that our 3-Month Growth Hacking Academy is selection based.
We receive between 300 and 500
applications per academy.
The
chances to get in are lower than 5%.
Candidate Profiles
We are looking for people under the age of 31, as this programme is backed by the Universities of Amsterdam.
We highly value strong technical skills (Developers, Designers, or Data Scientists).
We also highly value the startup mindset and expect you to adopt it.
Are You Not Suitable For This Programme, But Hungry For Knowledge?
No need to worry, we've got your back!
Let us teach you the same skills in our 6-Week Evening Course!
Still think you meet the requirements for our 3-Month Growth Hacking Academy?
Apply! We can't wait to meet you
Wait up!...What's A Growth Hacker?
Growth hackers generally work in small data-driven and technical teams aimed at scaling a company.
Growth Hackers have ushered in a new era
of data and product-driven growth.
Growth Hackers are a mix of product, data and marketing.
Growth Hacking is a skill and a mindset.
Growth Hackers are in high demand by employers but in low supply.
Growth Hacking is a skill of the future.
Listen To The Experts
Amsterdam's @GrowthTribe Growth
Academy http://t.co/8zwhYPrxZZ <= Getting your hands dirty is the
only way to truly learn startup marketing
— Casey Armstrong (@CaseyA)
September 9, 2015
Amsterdam is killing it. A special Growth Hacking Academy to learn growthhacking at
awesome startups! http://t.co/6Yh8tMXb2W
#growthhacking
— Patrick
Vlaskovits (@Pv) September 8, 2015
Really interested in what @GrowthTribe is
doing to build marketers and growth practitioners in Amsterdam
http://t.co/uQWAXiEaBo
— Justin Mares (@jwmares)
September 8, 2015
Europe's First University-Backed Growth Hacking Academy
https://t.co/Gp6frHdnes
— Sean Ellis (@SeanEllis)
September 13, 2015
What Is This Growth Hacking Academy?
This is a full-time course created by Growth Tribe backed by
Startup
Amsterdam ,
Facebook, Amsterdam
Center for Entrepreneurship, which is
a partnership of
The
University of Amsterdam (UvA),
VU
University and
the
Amsterdam School of Applied Sciences .
The course lasts 12 weeks:
1st week = full-time course.
2nd-12th week = 1 day coaching & workshops + 4 days in a startup
There are only 14 slots open.
If chosen, you’ll be part of an experiment execution team of 3.
You’ll work on a real life project in a startup.
This is a paid course for young graduates under 31 years old.
The tuition fee of the academy is 2250 euros
Are you ready to become a Growth Hacker?
See What Growth Hacking Is All About
“Growth Hacking includes CRO, customer acquisition, a technical skill-set and a
company culture which rewards rapid experimentation.” - David Arnoux
What A Day In The Academy Looks Like
#facebookads & #SEO are the hot topics at our 3-Month #GrowthHacking Academy today! Wish you were here? https://t.co/EgYXZIavY8 #growthtribe pic.twitter.com/NgCk3iLQGm
— Growth Tribe (@GrowthTribe) February 21, 2017
We have Ebel Slijp in today teaching our academy participants how to HACK Youtube! 🤓 #growthhacking #growthtribe #video pic.twitter.com/LwiqlUXaVL
— Growth Tribe (@GrowthTribe) April 4, 2017
Week 8 Eve: @guido starting off his #CRO talk by playing mind games on 21 #growthhackers - this man knows his stuff! pic.twitter.com/nrYQiBjgIB
— Growth Tribe (@GrowthTribe) April 19, 2016
"Rules are made to be broken" 😉 @QLacointa 's morning workshop on #blackhat marketing #growthtribe #growthhacking pic.twitter.com/A2p3kaplUP
— Growth Tribe (@GrowthTribe) March 29, 2016
Quick Checklist
Who Is This For?
What Do You Get?
What Do You Learn?
We Want To Turn You Into A “T-Shaped” Player
Only 14 Spots left!
The application deadline is June 11th
Testimonials Are Usually BS We Know.. But These Are Actually REAL
Tom Goulooze - Growth Marketing Analyst @ Usabilla
The Growth Tribe Academy: How to 180 your career perspective in 3 months. Although I
did
not really know it when I signed up; joining the academy has been the absolute greatest thing I have
decided
to do with my time (weirdly specific
youtube clips being a distant second).
In three months I learned real practical skills, did 14 scientifically based experiments with 2 amazing kick-ass team members in a rocketship scale-up and went from smart kid with a so-so trajectory to a professional working at aforementioned rocketship-scale up.
Above all, they taught me not to fear stuff you don’t yet understand (like javaScript, MySQL) and who I’d want to be in 4 years (David). Buy the ticket, take the ride.
In three months I learned real practical skills, did 14 scientifically based experiments with 2 amazing kick-ass team members in a rocketship scale-up and went from smart kid with a so-so trajectory to a professional working at aforementioned rocketship-scale up.
Above all, they taught me not to fear stuff you don’t yet understand (like javaScript, MySQL) and who I’d want to be in 4 years (David). Buy the ticket, take the ride.
Sjors Mahler - Growth Hacker @ Pr.co
So yeah, you could say I'm the odd man out in marketing land. Upon receiving my diploma, I wanted to
challenge
myself. In my search to combine online marketing with data analysis, I found out about Growth Tribe
Academy.
Six weeks later I was sitting in one of UvA's classrooms, ready for a 3-month rollercoaster ride with Growth Tribe. Growth Tribe Academy made me more data-driven, taught me web analytics and most importantly allowed me to meet awesome, intelligent and like-minded people.
After three months I was hooked on growth hacking. Growth Tribe Academy was a hell of a ride, but it made a freakin' big impact on my career.
Six weeks later I was sitting in one of UvA's classrooms, ready for a 3-month rollercoaster ride with Growth Tribe. Growth Tribe Academy made me more data-driven, taught me web analytics and most importantly allowed me to meet awesome, intelligent and like-minded people.
After three months I was hooked on growth hacking. Growth Tribe Academy was a hell of a ride, but it made a freakin' big impact on my career.
Margo van der Laan - Online Marketing Manager @ Foodora
I think one of the most important things you learn at the Growth Tribe Academy is the growth hacker
mindset!
Growth Hacking isn’t just a compilation of techniques, it’s much more a way of thinking. And it’s helping
me a
lot in my new position at Foodora.
I also learned to apply a bunch of super powerful tools that would’ve made my life A LOT easier if I had
known
them before.
After the academy, I had the luxury to choose between jobs. Unfortunately, I can’t say that all ex-marketing students of my age are in the same position. In short, if learning turns you on and you’re looking to up your game on the marketing job market: this is one of the best things you can do!
After the academy, I had the luxury to choose between jobs. Unfortunately, I can’t say that all ex-marketing students of my age are in the same position. In short, if learning turns you on and you’re looking to up your game on the marketing job market: this is one of the best things you can do!
Andrea Giordano - Growth Hacker @ Catawiki
While I had a permanent job in Rome, I did the only “rational” thing. I packed my bags, and moved to
Amsterdam to
join Growth Tribe.
Everything you thought you knew about marketing is obsolete.
Believe me… life begins at the edge of your comfort zone. Let the Tribe Growth Hack your Life!
PS: Where I am now? Happily growth hacking for Catawiki, the fastest growing company in Europe
PS: Where I am now? Happily growth hacking for Catawiki, the fastest growing company in Europe
Who Should Join?
Business & Marketing people
You love marketing, sales and are tech-savvy. You understand how to listen to customers and know how to use new online channels.
Coders
You're a kick-ass full stack coder, who is not scared to build things that might break and who loves to execute fast.
Data Scientists
You're curious about data mining and know how to translate data into insights and decisions.
Front End Coders & UXers
You live for Design, UI and UX. You can execute fast and preferably have good front-end development skills.
The Main Dates
June 11: Deadline to apply
June 14-16: First round of phone calls
June 19-23: Application Challenge
June 27-30: Second round of phone calls
July 7: Final selection
September 2 Start Growth Hacking Academy
Complete Curriculum
Crash Course (1 week bootcamp)
The history of Growth Hacking
What is Growth Hacking
What is a Growth Hacker
Lean Startup Fundamentals
Funnel Marketing
The Growth Hacking Process
Exercises, Tools and Coaching
What is Growth Hacking
What is a Growth Hacker
Lean Startup Fundamentals
Funnel Marketing
The Growth Hacking Process
Exercises, Tools and Coaching
Vanity Metrics vs. Actionable Metrics
One Metric That Matters
Customer Journey Flows
Google Analytics
Event Based Tracking
Exercises, Tools and Coaching
One Metric That Matters
Customer Journey Flows
Google Analytics
Event Based Tracking
Exercises, Tools and Coaching
Customer Development
Talking to Users
Usability Testing
Exercises, Tools and Coaching
Talking to Users
Usability Testing
Exercises, Tools and Coaching
Identifying Opportunities
Prioritizing Efforts
A/B Testing Done Right
Exercises, Tools and Coaching
Prioritizing Efforts
A/B Testing Done Right
Exercises, Tools and Coaching
Do Things That Don’t Scale
Other People’s Networks
Free Acquisition
Paid Acquisition
Retargeting
19 Customer Acquisition Channels
Measuring ROI
Exercises, Tools and Coaching
Other People’s Networks
Free Acquisition
Paid Acquisition
Retargeting
19 Customer Acquisition Channels
Measuring ROI
Exercises, Tools and Coaching
Deep Dives (1 day a week for 12 weeks)
UX Principles
Behavioural Psychology
Persuasive Design
Exercises, Tools and Coaching
Behavioural Psychology
Persuasive Design
Exercises, Tools and Coaching
Startup Metrics
UTM Tracking
Google Analytics vs. Event Tracking Tools
Getting Deeper Event Tracking
Segmentation
Exercises, Tools and Coaching
UTM Tracking
Google Analytics vs. Event Tracking Tools
Getting Deeper Event Tracking
Segmentation
Exercises, Tools and Coaching
Customer Development
Psychographic Personas
Channels That Don’t Scale
Exercises, Tools and Coaching
Psychographic Personas
Channels That Don’t Scale
Exercises, Tools and Coaching
Prioritizing Channels
Facebook Ads
Twitter Ads
SEM
Google Display Network
Retargeting
Exercises, Tools and Coaching
Facebook Ads
Twitter Ads
SEM
Google Display Network
Retargeting
Exercises, Tools and Coaching
Content Marketing
SEO
Social Media Marketing
Email Marketing
Exercises, Tools and Coaching
SEO
Social Media Marketing
Email Marketing
Exercises, Tools and Coaching
First User Experience
The AHA Moment
Retargeting
Exercises, Tools and Coaching
The AHA Moment
Retargeting
Exercises, Tools and Coaching
Retention is King
Hook Model
Drip Campaigns
How To Reactivate Users
Hook Model
Drip Campaigns
How To Reactivate Users
What Are Viral Loops
Inherent Virality
Artificial Virality
How To Build A Referral Program
Measuring Virality
Inherent Virality
Artificial Virality
How To Build A Referral Program
Measuring Virality
Lifecycle Emailing
Hook Model
Hook Model
Innovation Accounting
Presentation
Working in Teams
Presentation
Working in Teams
AI for marketing
Meet Some Of Our Teachers/ Speakers
What The Startups & Partners Say About Us
Loving the quality of the
@growthtribe students helping us grow even faster with
growth hacking techniques at @Catawiki
#growthtribe
— Catawiki
(@Catawiki) December 11, 2015
Proud as
#growthhacking Academy partner:Kick off
+launch part time program https://t.co/OJigTL7c49
@GrowthTribe
@StartupDelta
@ACE_Amsterdam
— Peak Capital (@PeakCapitalNL)
November 2, 2015
@Catawiki we've got a great team
from @GrowthTribe as well. Love the quality and their
enthusiasm.
— Usabilla (@usabilla)
December 11, 2015
It's great we could welcome a crew of growth hackers at our
@deskbookers office last week. cc
@growthtribe
— Jeroen Arts (@JeroenArtsDB)
November 15, 2015
Peecho welcomes 3 Growth Hackers to the team!
@GrowthTribe
@jobrietbergen
@Ebelslijp
https://t.co/U9wKM1mNYs
— Peecho (@peecho)
November 20, 2015
Putting ourselves on the global map with growth-hacking
@StartupDelta
http://t.co/kr8IIJjbI3
— Neelie Kroes (@NeelieKroesEU)
September 12, 2015
The Growth Tribe Office
Located in the heart of Amsterdam at the Marine Terrein
550m2 of spanking new workshop & training space
Lazer focus booths for 'getting sh!t done' purposes
Dedicated classrooms for trainings & workshops
Ultra fast fiber glass internet from the military
Lounge & lunch areas to wind down and let your learnings sink in
Check
out our location here
Access To An Exclusive Growth Hacker Slack Channel
Growth Tribe In The Media
FAQ
How will the 14 participants be selected?
Trust us, we have a team of hardcore growth hackers who know how to pick the real talent.
What does full-time mean?
This means you can’t work next to it or do it part time. It’s an intense course with a real project at a startup.
Do you teach in Dutch or English?
English.
Do I get a salary or compensation?
No. It’s an investment in yourself.
What are the costs?
The tuition fee is €2250 for the full three months.
I’m a startup and I want to offer a growth project for the Academy
Great, please email academy@growthtribe.nl.
Do I get an official Degree?
Yes! You get an official Growth Tribe certificate that you successfully finished the Academy.
Where does the Academy take place?
At the Marineterrein in Amsterdam.
What's the name of the guy with the indian mask on your awesome logo?
He's called the "Medicine Man". This info will come in handy later ;)
I don’t feel like I match the profiles you describe on your website, can I still apply?
Yes, please try :)
Is there a 6th programme coming?
Yes, it will start Q1 2018
I want to learn more about growth hacking! Any tips?
Read these articles and follow us on twitter
@growthtribe
Read this
foundational
article by Andrew Chen
Check out
this
slideshare by one of our founders David Arnoux
Watch this talk by Andy Carvell
on Mobile Growth at Soundcloud
Watch this talk by Alistair Croll, the
author of Lean Analytics
I work at a corporate firm and I want to learn these skills. Any tips?
Please email academy@growthtribe.nl. We can build a curriculum for your organisation or give a workshop.
Applications for Academy 5 are now open!
The Growth Tribe Academy is Europe's first Growth Hacking Academy and the only academy
backed by
the Universities of Amsterdam.
We're the real deal.
About Growth Tribe | Contact us: academy@growthtribe.nl