AI can dramatically improve customer experience (CX), yet many organisations limit its use to chatbots. There are far more powerful applications that help you understand what customers really feel, remember, and trust.
As expectations rise and trust becomes more fragile, CX professionals face a clear challenge:
how do you use AI to gain deeper qualitative insight without losing the human touch?
On Wednesday, 1 April at 14:00 CEST, Carmen Philips will guide you through
“High-Tech, High-Touch – Using AI to design meaningful, trustworthy customer experiences” during a live webinar. This interactive session combines real-world examples, reflection, and practical frameworks to help you immediately translate insight into action.
What will you learn?
In this webinar, you will:
- Learn where AI truly adds value in qualitative CX research (and where it doesn’t)
- Understand how trust is formed, lost, and remembered across customer journeys
- Discover how to combine AI insights with human interpretation and judgement
- Learn how to use AI to support qualitative research design, including AI-assisted interview questions and structure, while keeping human judgment in control.
- Walk away with a practical 8-step research flow to improve CX in your own organisation
Who is this clinic for?
This clinic is designed for:
- CX professionals and customer experience leaders
- Marketing, customer service, and research professionals
- Consultants and strategists working on experience design and improvement
- Anyone who wants to move beyond dashboards and NPS scores toward deeper, more actionable CX insight
Key topics covered
- Trust in CX today
- AI beyond dashboards
- High-tech needs high-touch
- From insight to action
- A practical 8-step research flow
