Watch the full video here if you haven’t already:
List of resources and tools by skill:
Digital Marketing Skill Number One – Growth Mindset:
Resource number 1: Mindset: The New Psychology of Success by Dr Carol Dweck
Resource number 2: The Power of believing you can improve by Dr Caroll Dweck
Digital Marketing Skill Number Two – Rapid Experimentation:
Resource number 1: David Arnoux, Growth Tribe, on the Grows Process
Resource number 2: Testing Business Ideas A Field Guide for Rapid Experimentation
Resource number 3: Harvard Business Review: A Step-by-Step Guide to Smart Business Experiments
Digital Marketing Skill Number Three – Data & Analytics:
Resource number 1: Lean Analytics Book – Use data to build a better startup faster
Resource number 2: Learn with Google – Google Digital Garage
Resource number 3: Go Practice
Digital Marketing Skill Number Four – Attribution Modelling:
Resource number 1: CXL – How to Do Conversion Attribution Modelling
Digital Marketing Skill Number Five – Sharing Learnings:
Resource number 1: Harvard Business Review: How to Help Your Employees Learn from Each Other