Digital Communication courses cover a wide range of topics and skills to prepare learners for a multi-pathed career.
As a digital communication specialist, you’ll learn the fundamental marketing tactics and principles to give visibility to brands.
You'll learn how to use online content platforms to share their stories and attract customers using data-driven strategies.
The tools might be multiple: social media, websites, blogs, email or video and audio content, plus more.
What you'll find in this article:
Let's dive in!
Digital communication professionals work with digital products.
Are expected to have an affinity with the various software, applications and tools that facilitate these goals.
The main knowledge areas you’ll study will be:
All of the skills housed inside Digital Communication enable rapid response and flexibility to shifting market and technological changes.
Your role as a digital communicator is to create valuable digital content.
It has to capture the user’s attention, and gather data that can be transformed into actionable strategies for brands and businesses.
Digital Communication courses will open a myriad of career opportunities for participants.
Virtually all interconnected professions involve content creation or strategy on some level, here are a few examples of digital communication careers:
For the sake of simplicity, we will break our list down. Why?
Because digital communication is more of an umbrella term for many related skills.
The list will feature exclusively online courses for ease of access regardless of where you are located.
We’ll have one section dedicated to online Master’s degrees in digital communication.
Due to their depth, they take much longer to complete: often up to 1-2 years+ and carry a higher cost to learn.
The next section will be dedicated to online short courses. They require only a few hours of study, that focus on specific areas of digital communication.
By combining shorter, less expensive (often free) courses you can build up a wide knowledge of digital communication in parts.
These can be completed at your own pace and you can choose which ones match your specific learning need.
If you want people to have fun, give them the day off. If you want them to learn, engage them with content.
- Karl Kapp
Duration: 20 months/ Part-time
Fee: Available on request
This Master’s course will teach you how to plan strategic campaigns, craft persuasive messages and use data to target audiences with your communications.
The course offers two pathways to deepen your expertise:
A. Advocacy and social impact: Apply communication and social science theory to mobilise and influence audiences around political, non-profit and social causes.
B. Digital communication strategies and analytics: Learn to leverage and manage the latest analytics technologies in fully integrated communications campaigns that use the full range of paid, owned, shared and earned channels.
The online master’s in strategic communication covers four fields of study:
- Principles of strategic communication: Examine the elements and principles that underpin the development and analysis of communication campaigns, public opinion and the media.
- Communication theory: Study relevant theories of public communication including interpersonal, PR, mass communication, persuasion, and traditional and new media.
- Research for strategic communication: Learn about quantitative and qualitative research methods to plan and examine strategic campaigns.
- Writing for strategic communication: Explore the relationship between the audience, message structure, and the chosen medium through strategic writing.
Potential Careers:
Duration: 12 months
Fee: £10,400
The course will provide you with expert knowledge in contemporary marketing and the strategic skills necessary to navigate the modern business world.
Key areas include marketing, consumer behaviour and digital communication strategies.
This course helps students improve their creative skills, strategic thinking, and leadership abilities, enabling them to make informed marketing decisions on a global scale.
You’ll combine theoretical studies with practical work to prepare for leadership roles at the forefront of campaigns.
There are a number of career paths this course provides a platform for:
As well as PR-related roles, such as:
Duration: 1+ year
Fee: £9500
This dual-accredited course from the Digital Marketing Institute and the Chartered Institute of Marketing will teach you the core skills and fundamental principles of marketing today.
You’ll gain a wide range of technical, creative and leadership-focused skills that are applied in practical scenarios.
By the end of the course you’ll know how to:
This course is designed to accelerate candidates to a more senior position within the digital marketing and communications sector.
There are several career paths you can take as a result of qualifying from this course, including:
Duration: 6 months
Fee: £1500
Our final course in this section isn’t technically a master’s degree but as a level 7 qualification, it is similar.
The course structure contains 3 main elements broken down as such:
1. Exploring the disruptive and transformational impact of digital technologies on society, businesses, organisations and individuals.
2. Learn the concepts and tools used in strategic PR planning with a focus on digital communications management and social media.
3. Manage, plan, monitor, measure and evaluate digital activities.
For the second half of our courses, these will be short courses that either focus on one component of digital communication, such as brand strategy.
Or provide a broader perspective on the key areas of digital communication.
Duration: 17 hours
Fee: Free to enrol
The course aims to change the concept of what a brand is.
From simply being an organisation’s logo and visual assets to a more customer-centric experience.
It relishes the customer journey and is embodied by the attitudes and culture of the entire organisation.
Through this course, you’ll learn the following:
Duration: 11 hours
Fee: Free to enrol
Learn an integral part of the marketing mix by understanding your marketing communication campaign on a deeper level.
This course will highlight the most important issues in planning and evaluating digital communication strategies and their execution.
Combine theories, models and practical information to make informed marketing communication decisions.
Duration: 20 hours
Fee: Free to enrol
Learn about the impacts of digital technologies on marketing communication strategies and practices.
You'll do it by building an understanding of the underlying process of marketing comms and the core features of media technologies.
So you can strategically select the appropriate channels for your messages.
Duration: 2-4 hours per week (approx 10-12 weeks)
Fee: €495,-
Learn how to distinguish your brand from competitors using a sophisticated communication strategy that persuades and engages online communities using a data-driven approach.
This course will appeal to anyone working within marketing, PR, branding, social media and content strategy teams looking to intelligently boost engagement.
In addition, entrepreneurs and small business owners will find value in learning digital communication tactics that drive awareness across marketing channels.
There is a massive demand for skilled digital communicators across a breadth of industries.
Learning these fundamental skills will prepare you for a successful career in a variety of roles, most of which are transferable so you’re never in danger of stagnating!
If you’d like some advice on which education route is best for your circumstance, speak to us here and we’ll do our best to help.
Digital communication is the use of mixed digital channels (email, social media messaging, blog posts, ...) to reach your audience with a specific message with a clear goal in mind.
Some examples of Digital Communications are blogs, chats, email, chatbots, live chat, video chat, and websites.
Master the fundamentals of Digital Communication as you learn about:
Module 1 - Persuasive Communication in the Digital Age
Module 2 - Crafting effective content
Module 3 - Data-informed digital communications: Knowing and impacting your audience
Module 5 - Planning and executing strategic communications
Module 6 - Reflecting and refining: Using insights to strengthen your action
Learning with Growth Tribe couldn’t be easier. All of our courses are designed to be flexible for the learner with self-paced content so you can manage your time and learning, to best suit your lifestyle.
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