10 Reasons Why Digital Marketing is the Career for You

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Since the advent of the internet, technology has transformed how businesses attract, engage and sell to their customers. Digital marketing is an ever-evolving field that is continually introducing new platforms to reach customers and iterating the best ways to do so. 

To establish whether digital marketing might be a desirable career choice for you, let’s first break down the umbrella term of digital marketing itself and then jump straight into our 10 reasons why you should be considering digital marketing as your next move professionally. 

What is digital marketing? 

Digital marketing refers to businesses leveraging different online marketing channels to connect with existing and prospective customers. We delve into the finer details in our Digital Marketing Ultimate Guide, which you can find here

Unlike traditional marketing which refers to the offline methods of marketing, for example, billboards, radio, print media and direct mail - digital marketing is solely about using online marketing methods to engage and convert customers. Examples of this would be email marketing, social media marketing, content marketing and search engine marketing


Why digital marketing is the career for you 

1. It’s seriously in demand right now 

LinkedIn reported that their internal data showed that half of the top 10 jobs posted in 2022 were in the digital or media space! That’s a massive percentage when you consider LinkedIn provides B2B job opportunities for hundreds of industries across the globe. 

As we mentioned before, the term itself, digital marketing, encompasses many sub professions but there’s a huge demand for many of these as you can see in this graphic. 

Digital marketing’s scope of opportunity and evolving genre means that organisations are always on the lookout for people that can contribute to their marketing strategies and fill talent gaps. 

2. Variety is the spice of marketing 

It’s fair to say that today, almost every professional business has a digital presence of sorts. Whether that’s a website (the most common digital shopfront) or a social media page, customers nowadays expect to be able to research companies online and will seek them out in these places. 

Digital marketers are then tasked with utilising the many channels at their disposal to reach customers in these places, each one warranting its own specialisation. This includes but is not limited to: 

These are just a few of the areas that marketers will learn about and can choose to specialise in. For organisations with a sensible marketing budget (most spend 7-10% of their overall revenue on digital marketing), you’ll often find teams are made up of several marketers each with their own niche skillset. This makes a career as a digital marketer varied and with plenty of choices for lateral or upwards progression. 

3. Competitive salary 

This, of course, varies depending on experience and what aspect of digital marketing you choose to specialise in but each path has a healthy salary with plenty of room for progression to earn the big bucks! 

If we take data from Salary.com for US marketing professions you can see these competitive rates of pay: 


4. No prior education needed BUT…

One of the big allures of a career in digital marketing is that you don't need a formal degree or abundance of education behind you to get started. 

Companies are instead interested in your desire to learn, grow and think creatively to solve problems. This low barrier for entry means anyone with a bit of passion and a will to get stuck in can successfully pivot into a new career. 

BUT It goes without saying that should you have some prior knowledge or at least a baseline understanding of the roles and terminologies, you’re more likely to be accepted or chosen over someone who is starting from scratch, depending on the advertised position. 

This leads us to our next reason for choosing digital marketing as a career…

5. You can learn anytime, anywhere 

The great thing about professions centred around digital businesses is it's all online. This means you can train online too! 

There are plenty of courses available online that will teach the fundamentals of digital marketing (including our very own!) to help facilitate a smooth career transition. As well as online courses, you can try your hand at other aspects from the comfort of your own home. 

The supreme flexibility of this industry means you can forget hefty learning fees or the need to be present in a classroom. 

6. A creative and versatile career

As a digital marketer, you’ll naturally meander between many different brands, products and company objectives. This allows you to be creative in how you approach challenges and find workable solutions as you collaborate and coordinate with teams. 

As with any field, there are tried and tested approaches but because the digital space is always welcoming emerging technologies like artificial intelligence (AI) and leveraging software to drive campaigns and analyse data, you’ll find yourself breaking new ground often and working with diverse tools. 

As you develop expertise in one area you might find that another attracts you and start building knowledge there too. This is referred to as a T-Shaped marketer which you can read more about here

7. Challenging and meaningful work 

Let’s say you work for a digital marketing agency that has a decent roster of clients, you’ll get to interact and work on varied projects that require different outcomes. 

One client might want to drive brand awareness so you’ll help to create thoughtful strategies to market online while another could be looking to increase traffic to their website which requires another approach. Each objective has you reaching into a different toolkit. This keeps things fresh and exciting. 

Companies rely on digital marketing efforts to effectively understand, reach and engage their audiences and there's a great sense of reward in contributing to that success. 

8. Working with diverse teams and career growth  

Digital marketing projects often involve several people collaborating on a common goal. As a digital marketer, you’ll rub shoulders with animators, web developers, writers, videographers and project managers to name a few! 

This puts you in a great position to absorb useful information from everyone around you, helping you to grow and develop knowledge areas around the industry. As this knowledge builds and the practice of communicating with teams there are also opportunities to pursue management or leadership roles

9. Remote work opportunities 

If you’re worried about commuting or maintaining a healthier work-life balance, perhaps around your family or personal goals, the good news is that many companies are more than happy to offer remote working for digital marketers

All you need is a laptop and a steady internet connection to get online and use the various platforms, allowing you to work from anywhere in the world. Messaging apps keep teams connected via chats and video conferences bring meetings to your MacBook while apps like Asana let managers assign tasks and track workflows. 

10. Great for analytical minds 

Part of becoming a fully-fledged digital marketer is learning how to translate customer and campaign data into actionable insights that drive company strategies. 

Data analysts and market researchers are essential to formulating accurate and informed campaigns and while these exist as separate careers in their own right, a keen analytical mind can pick up the basics to help propel their success. 

The soft skills a digital marketer should have 

The technical know-how can be developed through online courses and by practice but if you’re wondering what traits a digital marketer should possess, we’ve got you covered: 

Empathetic - marketing is all about getting into the minds of your target audience to determine their needs, desires and challenges. A strong empathetic sense allows you to put yourself in the customer’s shoes and deliver solution-based strategies.

  

Adaptable - because digital marketing is ever-evolving you’ll need to keep up with and stay ahead of emerging trends and industry changes. 

Growth-minded - staying curious and looking to educate and develop your skills continually puts you in great stead as a marketer. 

Creative - you enjoy finding new and innovative ways to solve problems and aren’t afraid to think outside the box.

Can take feedback - you’re happy collaborating with diverse teams and are open to receiving feedback from peers or managers.

Communicate well - between interacting with other departments and co-workers to writing marketing plans and sending emails, strong verbal and written communication is a huge asset. 

Think you have what it takes? 

A career in digital marketing is challenging, exciting and constantly progressing, making for a rewarding profession with diverse opportunities for growth and success. 

As one of the most in-demand jobs today that you can start learning from home, there’s never been a better time to consider it! 

Become a Certified Digital Marketer for FREE*

Master the fundamentals of digital marketing as you learn about: 

  • What it is and why we need it
  • Customer personas and journeys 
  • How to set up and use tracking and analytics (such as Google Analytics)
  • Organic content marketing (SEO)
  • Paid marketing and targeting using ads
  • How to optimise sites and landing pages for maximum performance 

See the full course overview here.

Learning with Growth Tribe couldn’t be easier. All of our courses are designed to be flexible for the learner with self-paced content so you can manage your time and learning, to best suit your lifestyle. 

Join a community of over 25,000 certified alumni who share a passion for growing their skills and making a positive impact in their careers. 

*Are you eligible for STAP? 

The staff training assistance programme or STAP offers up to €1000 in funding to get fully certified for in-demand skills such as Digital Marketing, Business & Data Analytics, UX Design and Project Management. 

To be eligible all you need is: 

- To be a Dutch citizen with a BSN number

- Are aged between 18-67 

- Have earned Dutch income for at least 6 months

For more details on how to apply, click here