According to Forbes, you have only 7 seconds to make a strong impression.
This means that you’ve got to use every trick in the book to make sure your visitors stay long enough to complete whatever action you want them to take.
Communicate your value proposition clearly within the first few seconds on the landing page, or risk your visitors bouncing off to the next website.
To give you the best head start, we’ve listed out some of our favourite tips and tricks to level up your landing pages and increase your conversion rates.
Check them out:
Does your page relate to what your visitors thought they were going to see?
Visitors to your landing page are looking for something very specific. And it has to deliver.
The copy on the landing page below empathises with Hubspot’s target audience.
Showing that they understand the visitor’s problems and offering the solution (in this case, a free toolkit) is a perfect example of focusing on your target audience and providing them with valuable content.
Using a form on your landing page?
Visitors often avoid filling out forms that are too long.
If you don’t want to scare potential conversions away, make sure you’re only asking for the most necessary information.
For example, the Shopify landing page below uses the space above the fold to place only one form field.
This makes it very easy for visitors to complete the desired action.
In most cases, simple is better.
This also applies to your landing page’s call-to-action.
Make it easy for your leads to do what you want them to do.
Whether it’s filling out an application, downloading a resource or signing up for a newsletter.
Webflow, a popular content management system, uses a vibrant blue CTA button on its landing page that quickly grabs your attention.
The CTA text, shown below, is inviting and enticing as it reminds visitors that it costs them nothing to take the desired action.
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According to Google, mobile traffic accounts for over 50% of website traffic across the globe.
And if you thought that you could get away with having a slow-loading page, think again.
Having a mobile page load time of more than 5 seconds will almost double the chances of visitors bouncing off your landing page.
So if your landing page isn’t optimised for mobile browsing, you’ll be missing out on a lot of potential conversions.
The examples below from Airbnb show a great example of responsive design.
Depending on the device you’re using, the design of the page changes to fit the screen.
This maintains a good user experience for your visitors, no matter what device they use.
At Growth Tribe, we thrive on challenges and see failure as a springboard for growth.
An example of this is testing different variations of our landing pages to see which ones convert more.
Let’s say you’ve designed a landing page with a straightforward CTA button that reads ‘Sign up now’.
You could create a variation of the landing page with a more personalised CTA that reads something like ‘Start my journey’ and test which one gets more conversions.
Testing landing page variations will allow you to fine-tune your content and figure out what copy, buttons, images, etc. work best for your target audience.
So, you’ve used all of our tips and your landing page is generating more conversions (hooray!).
But the work doesn’t stop there.
Once a visitor has taken action, you need to retain their interest.
Making your leads feel valued is the first step in building a trusting relationship.
Manners maketh man, after all (any Kingsman fans here?!)
If you’re not achieving the results you want, our growth hacking course can help you level up by teaching you the most up-to-date marketing skills.
We’ll take you from where you are, to where you need to be.