That’s exactly what we tackled in our recent live webinar. Below, we’ll break down the 5 essential AI skills you need today – with real-life examples, tool tips, and a free replay link at the end.
The 5 must-have AI skills
1. Let AI help your customers
AI isn’t just about internal productivity. It’s about delivering better value to your customers. At every step – from search to checkout – intelligent systems can predict needs, personalise experiences, and remove friction.
Example: Booking.com uses AI to proactively suggest filters like “Great gym,” “Vegan breakfast,” or “Canal views” – even before the user applies them. Based on behaviour patterns and context, the interface adapts in real time. That means faster decisions, happier customers, and smoother journeys.
2. Let AI help yourself
One of the strongest takeaways from the webinar was how professionals at all levels are already using AI to work smarter. The most common use cases in 2025 include:
- Market research and synthetic persona building
- Process automation and internal optimisation
- Content creation and campaign execution
- Data analysis and forecasting
3. Understand zero-click search & AI agents
Search is evolving. With zero-click searches, users get answers directly from Google or Bing – no clicks needed. To stay visible, tools like schema.org, IndexNow, Bing Webmaster Tools, and Answer the Public are essential.
The bigger shift? The rise of AI agents.
Big tech is going all-in:
- Salesforce Agentforce
- Databricks AI Builder
- Adobe Agent Orchestrator
- Azure AI Agent Service
- Vertex AI Agent Builder
- AWS Bedrock Agents
These AI agents don’t just answer questions – they perform tasks and reshape entire user journeys.
4. Stay human
Empathy. Ethics. Creativity. AI can’t replace what makes us human. One of the biggest takeaways: your “human edge” will become even more valuable in an AI world.
5. Lead the change
AI is not just a tech shift, it’s a mindset shift. “Lead the change” means stepping up, even if you’re not a tech expert.
It’s about understanding the impact of AI and guiding your team or organisation through it. By combining human strengths like critical thinking, empathy and communication with AI capabilities, you can shape how technology is used rather than just follow it.
Watch the full recording to:
- See practical real-life use cases
- Discover tools you can apply immediately
- Learn from our expert
Download the full webinar & grab the slides, packed with actionable tools, tips & real-world examples! ????
