The Best AI for Business Courses in 2024

*Updated on August 7, 2024
Dive into the world of Generative AI for marketing, and watch your brand soar to new heights. Why stick with the ordinary when you can stand out, boost productivity, save time, and cut costs?

Mastering the art of AI tools isn't just a skill.

It's the secret weapon your competitors are secretly envious of.

Now, if you're on the hunt for a stellar AI marketing course, look no further. 

We've curated a selection of top-notch courses that are not only resourceful but also won't cost you a dime.

Jump to the courses here. 

1. Growth Tribe - AI for business
2. CXL - Revolutionise your marketing with AI 
3. BerkelyExecEd - AI: business strategies and applications
4. GreatLearning - AI in Digital Marketing
5. Udemy - AI for business

When it comes to learning AI-powered digital marketing strategies, we've got your back – and your budget.

So, buckle up for a journey into the future of marketing, where innovation meets affordability. 

What does an AI for business course teach you?

An Artificial intelligence (AI) for business course is designed to teach you all of the fundamentals of artificial intelligence and Machine Learning. 

During most courses, you'll learn and have a basic understanding of how to leverage ChatGPT and prompt engineering for content and design generation, boosting your marketing efforts.

Increase productivity with AI solutions and make data-driven decisions for the future.

You'll embark on a transformative journey to master artificial intelligence and its applications in the business world. 

The main areas you'll study will be:

• Generative AI and Machine Learning fundamentals.
• AI Business Strategy.
• Generative AI for productivity.
• How to use data-driven AI to improve customer engagement.
• AI-Powered Digital Marketing.

• How to build a sustainable competitive advantage.

Who should take an AI for business course?

We highly recommend both individual learners as well as entire teams (e.g. marketing team) to prepare yourself for the future with AI! 

Whether you're a seasoned business leader or a marketing manager, an AI for business course will help you shape the future of your organisation!

An AI for business course will be the foundation of every team to gain a competitive edge.

No prior experience with artificial intelligence is required to take these online courses. 

Let's dive into the first AI for business course.

1. Growth Tribe - AI For Business

Growth Tribe offers a unique AI for business course to learn the most important fundamentals of Artificial intelligence, generative AI, and prompt engineering to boost your marketing efforts.

Duration: 2 - 4 hours per week (approx. 5 - 6 weeks) | 21 hours of content

Costs: €495,- 

Rating: 4.8/5

Completed students: 232

Language: English

Level: Beginner

Who is this course for?

• Business leaders & marketing managers
• Content creators & marketing professionals
• Business owners & Innovators
• Professionals looking to implement AI in business

During this course, industry experts will show you how to master AI's core principles and strategically apply them to your business operations. Get insights that revolutionise decision-making.

Boost efficiency with Generative AI, drive productivity, and ignite innovation. Implement AI solutions across your business landscape to optimise processes and spark creative thinking.

Harness the power of AI-generated data for data-driven decision-making. From predictive insights to strategic recommendations, let AI guide your path to success.

This course has an internationally recognised certificate!

6 modules | 24 lessons | 24 videos | 6 tests | 6 exercises

• Module 1: AI and machine learning fundamentals
• Module 2: AI business strategy
• Module 3: Generative AI for text: ChatGPT and prompt engineering
• Module 4: Generative AI for design: text prompts and visual communication
• Module 5: AI for Productivity
• Module 6: AI-powered Predictive Insights

👉 Try out this course for free with a full demo of the platform. 

Need more information? Download the brochure here.

2. CXL - Revolutionise your marketing with AI

With this powerful course by CXL, you'll become a better consumer of Generative AI, both internally and with vendors, to drive more revenue with AI-driven digital marketing strategies! 

Duration: 1 hour and 41 minutes

Costs: $299,- 

Rating: N/A

Completed students: N/A

Language: English

Level: Beginner

This course is right for you if

• You’re accountable for driving more leads to sales, more revenue, and/or more customers
• You want to advance your career by learning to cut through the AI hype that we all hear so often
• You want to go to your boss with new ideas on how to improve business operations

With this course, you'll become great at using advanced AI in marketing. You'll be able to 

• Clearly explain which AI approach is right for your business given what you are trying to achieve
• Ask insightful, direct questions of your internal and/or vendor AI teams to deliver more revenue, more customers, and/or more leads to sales using AI
• Develop a plan knowing where and how to apply AI in your marketing funnel, especially on your website, to deliver the results you’re accountable for delivering
• Know how to orchestrate multiple AI applications to increase conversion rates on your website

This course has an internationally recognised certificate!

5 modules

• Module 1: Different kinds of AI
• Module 2: Data
• Module 3: More machine learning approaches
• Module 4: Practical applications in the market today
• Module 5: Structuring experiments to use AI 

👉 Sign up for their course here.

3. BerkelyExecEd - AI: business strategies and applications

This program will introduce you to the basic applications of AI to those in business. While participants learn about AI’s current capabilities and potential, they also gain deeper knowledge about the reach of automation, machine learning power, and robotics.

Duration: 4-6 hours per week (2 months) | 

Costs: $2.800

Rating: N/A

Completed students: N/A

Language: English

Level: Beginner

Who is this course for?

•  Industry leaders & business owners

Anticipate an interactive approach that seamlessly connects the engineering and technical facets of AI with its practical business applications.

The curriculum incorporates a mix of live and recorded lectures, case studies, assignments, hands-on learning experiences, and dynamic discussion groups.

Throughout the program, participants will benefit from four live teaching sessions, real-world examples, and an impactful capstone project. 

8 modules

• Module 1: Introduction - AI for the business landscape
• Module 2: Machine Learning Basics
• Module 3: Neural Networks and Deep Learning
• Module 4: Key Applications: Computer Vision and Natural Language Processing
• Module 5: Robotics 
• Module 6: AI strategy
• Module 7: AI and Organisations: Building Your AI Team
• Module 8: The Future of AI in Business

👉 Sign up for their course or download the brochure here.

4. GreatLearning - AI in Digital Marketing

GreatLearning offers an AI course for digital marketers and industry leaders seeking to enhance their digital marketing strategies.

This is not your ordinary marketing course, here you will give a significant boost to your marketing team.

Duration: 1.5 hours of on-demand learning experience

Costs: Enrol for free

Rating: 4.6/5

Completed students: 45.6K 

Language: English

Level: Beginner

Who is this course for?

• Marketing professionals

This course on "AI in Digital Marketing" brings the best of both worlds - AI and Digital Marketing.

In this course, you will understand both Artificial Intelligence and Digital Marketing and explore the practical applications of AI in Digital Marketing.

During this quick 1,5 hour course, you'll learn the basics of AI, digital marketing and AI-driven marketing strategies. 

The course has no specific modules but a total of 1.5 hours of self-paced video lectures.

They do promise to cover topics such as:

• What is artificial intelligence?
• What is digital marketing?
• Introduction to AI-powered digital marketing strategies
• Google RankBrain
• Chatbots
• Alexa for Marketing
• Enhance AI for a competitive edge

5. Udemy - AI for business

If you want to create your very own successful business in AI, then this is the course you need.

Duration: 15 hours of content

Costs: €64,99

Rating: 4.4/5

Completed students: 29.5K

Language: English

Level: Beginner

During this course, you'll learn how to optimise business processes, minimise costs, and maximise revenue. This course offers a full on-demand learning experience. 

Who is this course for?

• Business leaders
• Consultants

This course includes 15 hours of on-demand videos, 17 articles, and 1 downloadable resource.

👉 Sign up for their course here.

Bonus: AI Marketing Conference

SkillsBoost Academy, a digital marketing agency, published a 5-hour AI-mastering conference on YouTube, completely free to boost your AI-powered digital marketing strategy.

During this conference, you'll discover the latest AI tools and techniques to enhance your digital and content marketing efforts with the most effective Generative AI Tools. 

Learn from industry experts and explore cutting-edge AI-powered solutions to data-driven decision-making, recession-proof your email marketing, create winning marketing plans, optimise your content strategy, and enhance your PPC system.

Get insights on how to unleash the chatbot potential with OpenAI and SendPulse, improve user experience with AI, and predict customer actions.

Discover the best social listening tools for deep personalisation using AI and create stunning AI marketing videos.

👉 Check out the conference here. 

Wrapping up 

We hope this overview has given you some more information on the different courses out there.

Whether you want to automate your marketing tasks, boost your marketing activities, drive a digital transformation, or learn how to leverage Generative AI in your marketing processes, there's a course for everyone! 

Enjoy your growth journey! 📚

FAQ

1. What are the fundamental concepts covered in AI for Business courses?

In AI for Business courses, you'll encounter fundamental concepts such as machine learning, deep learning, and reinforcement learning. These courses often emphasise applying these technologies within a business context, enabling learners to tackle real-world challenges and enhance business operations.

2. Which universities offer the best AI for Business courses?

Top universities like London Business School, University of Pennsylvania, Kellogg School of Management, and Harvard Business School offer some of the best AI for Business courses. These programs are designed to provide a comprehensive understanding of AI technologies and their applications in business, ensuring you gain both theoretical knowledge and practical skills.

3. How do online AI for Business courses incorporate hands-on projects to enhance learning?

Many online AI for Business courses incorporate hands-on projects to provide practical experience and deepen your understanding of AI applications. These projects simulate real-world business scenarios, allowing you to apply machine learning tools and governance frameworks effectively.

Courses from platforms like Growth Tribe and Udemy include these practical components, which help solidify your foundational understanding and improve your ability to drive business performance through AI technologies. These courses often offer structured learning paths and career certificates to validate your skills and knowledge.

4. How do AI courses address the digital economy and its impact on businesses?

AI courses focus on the digital economy by exploring how AI technologies drive digital transformation and influence business operations. Topics such as customer behaviour, lifecycle management, and effective marketing strategies are covered, equipping you with the knowledge to leverage AI for competitive advantage in the digital marketplace.

5. What are the benefits of AI for Business courses for C-suite executives?

AI for Business courses tailored for C-suite executives offer numerous benefits, including a deeper understanding of the business implications of AI. These courses provide insights into AI governance, ethical concerns, and strategic decision-making, enabling executives to integrate AI into their organisations effectively and drive innovation.

6. What can business executives expect from online AI courses?

Business executives can expect online AI courses to provide a comprehensive learning experience that includes both theoretical knowledge and practical applications from a Business professor. These courses often cover key concepts such as the machine learning process, business technology integration, and deep learning potential.

They also offer hands-on projects to develop a solid understanding and practical skills. Executives will learn about customer journey analysis, customer lifecycle, and customer privacy, which are crucial for improving customer satisfaction and business performance.