About the challenge
In this challenge, you will use AI to build a Think–Do–Care plan: a simple and powerful framework to turn ideas into action.
The goal is to experience how AI can help you quickly structure campaigns, projects, or initiatives around:
- THINK → raising awareness
- DO → driving action
- CARE → sustaining long-term engagement
This framework is not new — but AI now helps you create stronger, faster, more complete plans in a fraction of the time.
It works for marketing, project design, HR initiatives, organisational change, internal communication, event planning, product launches, and more.
Why it’s useful for professionals
A Think–Do–Care plan helps you:
- Turn abstract ideas into clear, strategic steps
- Improve communication and engagement with your audience or stakeholders
- Build more effective campaigns that go beyond awareness: they drive action and build loyalty
- Save time in planning sessions by letting AI generate first drafts, ideas and structure
- Create consistency across teams by using one simple framework
Perfect for: marketing campaigns, internal initiatives, policy projects, training launches, change management and stakeholder engagement.
Tools you can use
You can complete this challenge in any AI tool that supports structured strategic planning.
Here are great options, depending on what you prefer:
- ChatGPT → best for ideation, structure, messaging, planning templates
- Claude.ai → excellent for long, deep, strategic thinking and nuanced plans
- Microsoft Copilot → ideal if your organisation uses Microsoft 365, great for exporting plans directly to Word, PowerPoint or Loop
- Google Gemini → strong for search-heavy tasks and real-time trend insights
- Notion AI → perfect for turning your plan into an organised document
- Miro AI → ideal for visualising your Think–Do–Care map
Pick the one you like most — in the example, we use ChatGPT, but every tool works.
The Challenge
1. Pick a project or goal
For example:
- Launching an internal AI training
- Promoting a workshop or webinar
- Rolling out new digital guidelines
- Communicating a new product release
- Improving employee engagement
- Planning an event or campaign
2. Ask your AI tool to produce a Think–Do–Care plan
Use this template prompt:
“Create a Think–Do–Care plan for [your project].
THINK: ways to raise awareness.
DO: actions to drive participation or behaviour.
CARE: how to maintain engagement afterward.
Make it practical, structured, and include examples for each stage.”
3. Refine and deepen the plan
Ask AI to:
- Add concrete actions
- Provide timeline suggestions
- Include examples or message ideas
- Add KPIs or success metrics
- Suggest channels (email, social, internal, etc.)
- Adapt tone for your target audience
4. Finalise your plan with real next steps
Ensure clarity for:
- What exactly must happen in each phase
- Who is responsible
- Which channels to use
- What to measure
- How to sustain engagement over time
5. Share your plan
Post it in the LinkedIn event community
or email it to us directly — we’d love to see what you created.
⚡ This exercise will help you turn strategic thinking into tangible action, using AI as a creative partner to plan smarter and execute faster.