Get certified in conversion rate optimisation

Get certified in conversion rate optimisation

Get more out of your website traffic by optimising your conversion rate. Start conducting proper user research, identifying conversion killers and A/B testing.

This course includes:

  • icons8-certificate-90 Internationally recognised certificate
  • icons8-people-60 35.000+ member community access
  • icons8-today-90 (1) 6x/month community events
  • icons8-task-90 Job board
  • icons8-question-90 Direct access to our experts

Ranked #5 EdTech company in Europe by Time Magazine in 2024

Get certified in conversion rate optimisation

Get more out of your website traffic by optimising your conversion rate. Start conducting proper user research, identifying conversion killers and A/B testing.

  • icons8-geography-90 English
  • icons8-closed-captioning-90 English , Dutch

Master CRO and drive business performance

Boost conversions with targeted strategies

Boost conversions with targeted strategies

Tailor your approach following a proven framework for skyrocketing conversion rates.

Make data-driven decisions for optimal results

Make data-driven decisions for optimal results

Harness the power of GA4, Tag Manager, and Hotjar to uncover insights that lead to higher conversions. 

Optimise user experience

Optimise user experience

Learn how to fine-tune your website's functionality, copy and design, including creating your own landing pages and A/B tests, to create fluid paths that convert visitors into customers. 

Discover the must-have tools

Save time and stay focused on success. We've carefully curated the essential tools, sparing you from the chaos of trial and error. Enjoy a structured learning experience with step-by-step guidance on using each tool effectively.

We cover Google Analytics in our Growth Tribe Conversion Rate Optimisation Online Certificate Course We cover Google Tag Manager in our Growth Tribe Conversion Rate Optimisation Online Certificate Course We cover Hotjar in our Growth Tribe Conversion Rate Optimisation Online Certificate Course We cover Lyssna in our Growth Tribe Conversion Rate Optimisation Online Certificate Course We cover Trymata in our Growth Tribe Conversion Rate Optimisation Online Certificate Course We cover VWO in our Growth Tribe Conversion Rate Optimisation Online Certificate Course

and many more...

Who is this course for?

  • Intermediate level marketers (although ambitious beginners are welcome!)
  • New business graduates or aspiring growth & digital marketers
  • Anyone who wants to take their e-commerce to the next level

Here's what you'll learn

5 modules | 53 lessons | 25 videos | 5 tests | 5 exercises

Module 1 - The CRO process

Identifying conversion goals

Website vs. Landing Page

Identifying intent levels of your visitors

The GROWS process

Module 2 - Conducting research (qualitative and quantitative)

The importance of answering the WHAT and WHY

Setting up tracking for GA4, Tag Manager, and Hotjar

Setting up your GA4 Dashboard and creating your first Tag

Module 3 - CRO best practices

Website functionality

Conversion copywriting

Conversion design

Module 4 - Website analytics

The most important metrics to measure

Prioritising ideas

Experiment design

Module 5 - Validating your hypothesis

A/B testing using VWO

Landing page creation

Understand the different types of tests that you can run to validate your hypothesis

Module 6 - Landing page optimisation

How to use the LIFT model to improve your website performance

Create a landing page without writing a single line of code

Earn your Conversion Rate Optimisation certificate

Once you've completed the course, get a certificate that sets you apart from the competition and opens doors to exciting career opportunities.

  • Stand out from the crowd
  • Boost your credibility
  • Gain a competitive edge
Get certified in Conversion Rate Optimisation at Growth Tribe

Meet your instructors

Tarek Reslan

Tarek Reslan

Tarek is a computer science graduate who is passionate about marketing. His areas of expertise include landing page creation and optimisation, conversion rate optimisation, paid acquisition, e-commerce, and video editing. As a trainer at Growth Tribe, he helps implement a digital marketing processes in startups and big corporations.

Alain Abou Atmeh

Alain Abou Atmeh

Having helped several companies grow through social platforms, Alain now specialises in email marketing, SEO, customer support, and performance marketing. As a growth marketing trainer, Alain helps learners master the technicalities of digital marketing, the growth mindset, and overcoming blockers.

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Thousands of happy learners

Nick Mastenbroek

Consultant @ Nlmtd

Jorian Damen

Growth Marketing Manager @ Ultimaker

Nathan Amram

Content Creator @ Hey Nathan

Frequently asked questions

What is the Conversion Rate Optimisation Certificate course?

The Conversion Rate Optimisation Certificate course is a comprehensive online program that will teach you everything you need to know about how to optimise your website for conversions. You'll learn how to identify your conversion goals, conduct research, implement CRO best practices, and use website analytics to measure your results.

Who is this course for?

This course is for anyone who wants to learn how to optimise their website for conversions. It is particularly relevant for:

  • Intermediate level marketers
  • New business graduates or aspiring growth & digital marketers
  • E-commerce business owners

What will I learn in this course?

Through a blend of interactive lessons, practical exercises, and real-world case studies, you'll master the art of CRO and discover how to:

  • Identify and prioritise conversion goals
  • Conduct in-depth user research to uncover hidden insights
  • Implement proven CRO strategies to optimise your website's functionality, copy, and design
  • Leverage powerful analytics tools like GA4, Tag Manager, and Hotjar to track and measure your progress
  • Design and execute effective A/B tests to validate your hypotheses and drive continuous improvement

What is the format of the course?

The course is delivered online in a self-paced format. You will have access to a variety of learning materials, including video lessons, quizzes, and case studies. You will also have the opportunity to interact with other students and instructors in our online community.

How long does the course take?

The Conversion Rate Optimisation Certificate course takes approximately 12.5 hours to complete.

What is the cost of the course?

The course costs 995€ for a one-time purchase. You can pay via credit cards or invoices. We also offer an annual Premium membership subscription for 1495€ or 129€/month where the users have access to all the certificates and content we have to offer. More info here: https://growthtribe.io/plans.

Can I try the course for free?

Yes, you can try a portion of the Conversion Rate Optimisation Certificate course for free to get a taste of the learning experience and see if it's right for you. Sign up for a free trial here.

What are the prerequisites for taking this course?

There are no formal prerequisites for taking this course.

Do I have to take the course all at once?

No, you can take the course at your own pace. You will have access to the course materials for one year after purchase.

What kind of support do you offer?

We offer a variety of support resources, including:

  • A dedicated student support team, you can directly ask your questions to the teachers
  • An online community where you can ask questions and connect with other students
  • A comprehensive knowledge base with answers to frequently asked questions

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