Get certified in conversion rate optimisation

Get more out of your website traffic by optimising your conversion rate. Start conducting proper user research, identifying conversion killers and A/B testing.

277 students
4.2/5 (138 reviews)
12.5 hours
Beginner
English
English , Dutch

Enrol now Try this certificate for free

More info? Download brochure

This course includes:

Internationally recognised certificate
35.000+ member community access
6x/month community events
Job board
Direct access to our experts

Training more than 5 people?
Discover how we can help your team

Get certified in conversion rate optimisation

Get more out of your website traffic by optimising your conversion rate. Start conducting proper user research, identifying conversion killers and A/B testing.

277 students
4.2/5 (138 reviews)
12.5 hours
Beginner

English
English , Dutch

Master CRO and drive business performance

Boost conversions with targeted strategies

Tailor your approach following a proven framework for skyrocketing conversion rates.

Make data-driven decisions for optimal results

Harness the power of GA4, Tag Manager, and Hotjar to uncover insights that lead to higher conversions.

Optimise user experience

Learn how to fine-tune your website's functionality, copy and design, including creating your own landing pages and A/B tests, to create fluid paths that convert visitors into customers.

Here's what you'll learn

5 modules | 53 lessons | 25 videos | 5 tests | 5 exercises

Identifying conversion goals

Website vs. Landing Page

Identifying intent levels of your visitors

The GROWS process

The importance of answering the WHAT and WHY

Setting up tracking for GA4, Tag Manager, and Hotjar

Setting up your GA4 Dashboard and creating your first Tag

Website functionality

Conversion copywriting

Conversion design

The most important metrics to measure

Prioritising ideas

Experiment design

A/B testing using VWO

Landing page creation

Understand the different types of tests that you can run to validate your hypothesis

How to use the LIFT model to improve your website performance

Create a landing page without writing a single line of code

Meet your instructors

Tarek Reslan

Tarek is a computer science graduate who is passionate about marketing. His areas of expertise include landing page creation and optimisation, conversion rate optimisation, paid acquisition, e-commerce, and video editing. As a trainer at Growth Tribe, he helps implement a digital marketing processes in startups and big corporations.

Watch intro video

Alain Abou Atmeh

Having helped several companies grow through social platforms, Alain now specialises in email marketing, SEO, customer support, and performance marketing. As a growth marketing trainer, Alain helps learners master the technicalities of digital marketing, the growth mindset, and overcoming blockers.

Watch intro video

Nick Mastenbroek

Consultant @ Nlmtd

Jorian Damen

Growth Marketing Manager @ Ultimaker

Nathan Amram

Content Creator @ Hey Nathan

Frequently asked questions

The Conversion Rate Optimisation Certificate course is a comprehensive online program that will teach you everything you need to know about how to optimise your website for conversions. You'll learn how to identify your conversion goals, conduct research, implement CRO best practices, and use website analytics to measure your results.

This course is for anyone who wants to learn how to optimise their website for conversions. It is particularly relevant for:

Intermediate level marketers
New business graduates or aspiring growth & digital marketers
E-commerce business owners

Through a blend of interactive lessons, practical exercises, and real-world case studies, you'll master the art of CRO and discover how to:

Identify and prioritise conversion goals
Conduct in-depth user research to uncover hidden insights
Implement proven CRO strategies to optimise your website's functionality, copy, and design
Leverage powerful analytics tools like GA4, Tag Manager, and Hotjar to track and measure your progress
Design and execute effective A/B tests to validate your hypotheses and drive continuous improvement

The course is delivered online in a self-paced format. You will have access to a variety of learning materials, including video lessons, quizzes, and case studies. You will also have the opportunity to interact with other students and instructors in our online community.

The Conversion Rate Optimisation Certificate course takes approximately 12.5 hours to complete.

The course costs 495€ for a one-time purchase. You can pay via credit cards or invoices. We also offer an annual Premium membership subscription for 1495€ or 129€/month where the users have access to all the certificates and content we have to offer. More info here: https://growthtribe.io/plans.

Yes, you can try a portion of the Conversion Rate Optimisation Certificate course for free to get a taste of the learning experience and see if it's right for you. Sign up for a free trial here.

There are no formal prerequisites for taking this course.

No, you can take the course at your own pace. You will have access to the course materials for one year after purchase.

We offer a variety of support resources, including:

A dedicated student support team, you can directly ask your questions to the teachers
An online community where you can ask questions and connect with other students
A comprehensive knowledge base with answers to frequently asked questions

Conversion Rate Optimisation Certificate

Enrol now Try this certificate for free

More info? Download brochure

This course includes:

Internationally recognised certificate
35.000+ member community access
6x/month community events
Job board
Direct access to our experts

Training more than 5 people?
Discover how we can help your team

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