Master CRO and drive business performance
Boost conversions with targeted strategies
Tailor your approach following a proven framework for skyrocketing conversion rates.
Make data-driven decisions for optimal results
Harness the power of GA4, Tag Manager, and Hotjar to uncover insights that lead to higher conversions.
Optimise user experience
Learn how to fine-tune your website's functionality, copy and design, including creating your own landing pages and A/B tests, to create fluid paths that convert visitors into customers.
Who is this course for?
- Intermediate level marketers (although ambitious beginners are welcome!)
- New business graduates or aspiring growth & digital marketers
- Anyone who wants to take their e-commerce to the next level
Here's what you'll learn
5 modules | 53 lessons | 25 videos | 5 tests | 5 exercises
Module 1 - The CRO process
Identifying conversion goals
Website vs. Landing Page
Identifying intent levels of your visitors
The GROWS process
Module 2 - Conducting research (qualitative and quantitative)
The importance of answering the WHAT and WHY
Setting up tracking for GA4, Tag Manager, and Hotjar
Setting up your GA4 Dashboard and creating your first Tag
Module 3 - CRO best practices
Module 4 - Website analytics
The most important metrics to measure
Module 5 - Validating your hypothesis
A/B testing using VWO
Landing page creation
Understand the different types of tests that you can run to validate your hypothesis
Module 6 - Landing page optimisation
How to use the LIFT model to improve your website performance
Create a landing page without writing a single line of code
Meet your instructors
Tarek is a computer science graduate who is passionate about marketing. His areas of expertise include landing page creation and optimisation, conversion rate optimisation, paid acquisition, e-commerce, and video editing. As a trainer at Growth Tribe, he helps implement a digital marketing processes in startups and big corporations.
Alain Abou Atmeh
Having helped several companies grow through social platforms, Alain now specialises in email marketing, SEO, customer support, and performance marketing. As a growth marketing trainer, Alain helps learners master the technicalities of digital marketing, the growth mindset, and overcoming blockers.
Consultant @ Nlmtd
Growth Marketing Manager @ Ultimaker
Content Creator @ Hey Nathan
Frequently asked questions
Who are the expert trainers?
Our expert trainers are real-life professionals with experience in their specialist field, who dedicate a few days a week of their time to helping others learn. They have real, hands-on experience, and they are always updating the course curriculum to include new technology and the latest techniques & strategies.
What are my payment options?
Many of the people who take our course are entrepreneurs, freelancers, or individuals who want to improve their prospects. That’s why we provide several payment plan options to make our courses accessible to everyone. You can pay in installments or take advantage of STAP or unemployment funding (NL residents only). Our dedicated learning consultants will be able to work with you to find the right plan to suit your needs before you book.
Who’s on the course with me? Are there opportunities to network?
The course is not cohort-based, so you won’t have classmates in the traditional sense. What you will have is access to our participant and alumni network of over 30.000 forward-thinking digital professionals from top companies, and some of the most exciting start/scale-ups around.
Do I get a qualification?
Growth Tribe is NRTO accredited, so you’ll get certification from Growth Tribe that you’ve completed the course that you can display on your LinkedIn profile and CV.