Get certified in conversion rate optimisation
Get more out of your website traffic by optimising your conversion rate. Start conducting proper user research, identifying conversion killers and A/B testing.
4.5/5
(138 reviews)
English
/
English, Dutch
Boost conversions with targeted strategies
Tailor your approach following a proven framework for skyrocketing conversion rates.
Make data-driven decisions for optimal results
Harness the power of GA4, Tag Manager, and Hotjar to uncover insights that lead to higher conversions.
Optimise user experience
Learn how to fine-tune your website’s functionality, copy and design, including creating your own landing pages and A/B tests, to create fluid paths that convert visitors into customers.
Who is this course for?
Intermediate level marketers (although ambitious beginners are welcome!)
New business graduates or aspiring growth & digital marketers
Anyone who wants to take their e-commerce to the next level
Here's what you'll learn
Module 1 - The CRO process
Identifying conversion goals
Website vs. Landing Page
Identifying intent levels of your visitors
The GROWS process
Module 2 - Conducting research (qualitative and quantitative)
The importance of answering the WHAT and WHY
Setting up tracking for GA4, Tag Manager, and Hotjar
Setting up your GA4 Dashboard and creating your first Tag
Module 3 - CRO best practices
Website functionality
Conversion copywriting
Conversion design
Module 4 - Website analytics
The most important metrics to measure
Prioritising ideas
Experiment design
Module 5 - Validating your hypothesis
A/B testing using VWO
Landing page creation
Understand the different types of tests that you can run to validate your hypothesis
Module 6 - Landing page optimisation
How to use the LIFT model to improve your website performance
Create a landing page without writing a single line of code
Earn your Conversion Rate Optimisation Certificate
Once you've completed the course, get a certificate that sets you apart from the competition and opens doors to exciting career opportunities.
Stand out from the crowd
Boost your credibility
Gain a competitive edge
Conversion Rate Optimisation Certificate
€ 995
Or pay € 83,50 in 12 monthly installments
Paying by invoice?
Click on the button below. We’ll handle the rest.
Order on invoiceInternationally recognised
35.000+ member community access
Job board
Training your team?
Discover how we can help your team
Ranked #5 EdTech company in Europe by Time Magazine in 2024
More growth & marketing courses
Digital Communication Certificate
14 hours
Create a communication strategy that's engaging and persuasive. Learn how to create powerful messages and communicate online using data.
Sales & Business Development Certificate
12.5 hours
Unlock your sales potential. Identify new sales opportunities and nurture business relationships to maximise growth, and drive revenue in today’s competitive market.
Growth Marketing Certificate
15.5 hours
Become an expert in the tools, techniques and strategies that the world’s leading businesses use to grow, and drive impactful growth in your organisation.