Become customer centric with design thinking

Become customer centric with design thinking

Use design thinking to solve customer problems and adopt a truly customer-centric approach to drive innovation at your company.

  • students_blue_icon 969 students
  • hours_blue_icon 12 hours
  • level_blue_icon Beginner
  • language_blue_icon English
  • typography_blue_icon English , Dutch
from €495

All our memberships include:

  • icons8-certificate-90 Internationally recognised certificates
  • icons8-conflict-90 Bi-weekly microlearning
  • icons8-people-60 35.000+ member community access
  • icons8-goal-90 Personal career coaching sessions
  • icons8-today-90 (1) 6x/month community events
  • icons8-task-90 Job board
  • icons8-downloads-folder-60-1 100+ downloadable resources
  • icons8-question-90 Direct access to our experts

Become customer centric with design thinking

Use design thinking to solve customer problems and adopt a truly customer-centric approach to drive innovation at your company.

  • icons8-graduation-cap-90 969 students
  • icons8-sand-timer-90 12 hours
  • icons8-no-connection-90 Beginner
  • icons8-geography-90 English
  • icons8-closed-captioning-90 English , Dutch

Start thinking outside the box

Unlock innovative problem solving

Unlock innovative problem solving

Learn to unravel complex challenges with empathy-driven strategies and create effective, user-centric solutions.

Elevate user experiences

Elevate user experiences

Master the art of ideation, prototyping, and testing to craft seamless interfaces that resonate with your audience.

Drive impactful presentations

Drive impactful presentations

Refine your skills in audience segmentation and delivering actionable insights, ensuring your ideas resonate and inspire.

Who is this course for?

  • Professionals seeking to enhance their problem-solving skills
  • Designers, product managers and innovators seeking to create user-centric solutions
  • Entrepreneurs and business leaders looking to drive innovation and improve user experiences within their organisations

Here's what you'll learn

4 modules | 51 lessons | 18 videos | 4 tests | 4 exercises

Module 1 - Design thinking fundamentals & user research

What is design thinking & why is empathy important to a business?

Make sense of scattered research and insights to understand the ‘as-is’ / current state

The triple diamond process: identify the most important problems and create the most effective solutions

The value of creating personas with a diversity of perspectives and scenarios

The value of getting feedback from users/customers

Module 2 - Creative ideation

What is ideation?

Identify key performance indicators or success metrics

Identify areas of opportunity and innovation

Module 3 - Prototyping and testing solutions

Usability heuristics: a way to measure user experience

The fundamentals of visual hierarchy

Create a user interface using objects/elements of value

Mapping emotions to actions to innovate on a user flow

Assess and document insights from feedback

Module 4 - Presenting your ideas

Audience segmentation

Identifying actionable insights

Presenting findings / insights

Module 5 - Know what to measure

Introduction to product measurement

Setting goals and taking names

Data and the Beast

Industry expert interview with Kate Rakova

Module 6 - Zen and the art of roadmap maintenance

Introduction to product roadmaps

Roadmaps and user stories

Backlogs and prioritisation

Industry expert interview with Tad Slaff

Meet your instructor

Kevin Hawkins

Kevin Hawkins

Kevin Hawkins is an award-winning, multi-disciplinary design leader. Previously, he’s been lucky to work for companies such as, PwC, EY, and Gap Inc. He currently works as a VP of design at Glovo in Barcelona, Spain.

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Thousands of happy learners

Nick Mastenbroek

Consultant @ Nlmtd

Jorian Damen

Growth Marketing Manager @ Ultimaker

Nathan Amram

Content Creator @ Hey Nathan

Frequently asked questions

Who are the expert trainers?

Our expert trainers are real-life professionals with experience in their specialist field, who dedicate a few days a week of their time to helping others learn. They have real, hands-on experience, and they are always updating the course curriculum to include new technology and the latest techniques & strategies.

What are my payment options?

Many of the people who take our course are entrepreneurs, freelancers, or individuals who want to improve their prospects. That’s why we provide several payment plan options to make our courses accessible to everyone. You can pay in installments or take advantage of STAP or unemployment funding (NL residents only). Our dedicated learning consultants will be able to work with you to find the right plan to suit your needs before you book.

Who’s on the course with me? Are there opportunities to network?

The course is not cohort-based, so you won’t have classmates in the traditional sense. What you will have is access to our participant and alumni network of over 30.000 forward-thinking digital professionals from top companies, and some of the most exciting start/scale-ups around.

Do I get a qualification?

Growth Tribe is NRTO accredited, so you’ll get certification from Growth Tribe that you’ve completed the course that you can display on your LinkedIn profile and CV.

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