Become customer centric with design thinking

Become customer centric with design thinking

Use design thinking to solve customer problems and adopt a truly customer-centric approach to drive innovation at your company.

This course includes:

  • icons8-certificate-90 Internationally recognised certificate
  • icons8-people-60 35.000+ member community access
  • icons8-today-90 (1) 6x/month community events
  • icons8-task-90 Job board
  • icons8-question-90 Direct access to our experts

Ranked #5 EdTech company in Europe by Time Magazine in 2024

Become customer centric with design thinking

Use design thinking to solve customer problems and adopt a truly customer-centric approach to drive innovation at your company.

  • icons8-geography-90 English
  • icons8-closed-captioning-90 English , Dutch

Start thinking outside the box

Unlock innovative problem solving

Unlock innovative problem solving

Learn to unravel complex challenges with empathy-driven strategies and create effective, user-centric solutions.

Elevate user experiences

Elevate user experiences

Master the art of ideation, prototyping, and testing to craft seamless interfaces that resonate with your audience.

Drive impactful presentations

Drive impactful presentations

Refine your skills in audience segmentation and delivering actionable insights, ensuring your ideas resonate and inspire.

Who is this course for?

  • Professionals seeking to enhance their problem-solving skills
  • Designers, product managers and innovators seeking to create user-centric solutions
  • Entrepreneurs and business leaders looking to drive innovation and improve user experiences within their organisations

Here's what you'll learn

4 modules | 51 lessons | 18 videos | 4 tests | 4 exercises

Module 1 - Design thinking fundamentals & user research

What is design thinking & why is empathy important to a business?

Make sense of scattered research and insights to understand the ‘as-is’ / current state

The triple diamond process: identify the most important problems and create the most effective solutions

The value of creating personas with a diversity of perspectives and scenarios

The value of getting feedback from users/customers

Module 2 - Creative ideation

What is ideation?

Identify key performance indicators or success metrics

Identify areas of opportunity and innovation

Module 3 - Prototyping and testing solutions

Usability heuristics: a way to measure user experience

The fundamentals of visual hierarchy

Create a user interface using objects/elements of value

Mapping emotions to actions to innovate on a user flow

Assess and document insights from feedback

Module 4 - Presenting your ideas

Audience segmentation

Identifying actionable insights

Presenting findings / insights

Earn your Design Thinking certificate

Once you've completed the course, get a certificate that sets you apart from the competition and opens doors to exciting career opportunities.

  • Stand out from the crowd
  • Boost your credibility
  • Gain a competitive edge
Get certified in Design Thinking at Growth Tribe

Meet your instructor

Kevin Hawkins

Kevin Hawkins

Kevin Hawkins is an award-winning, multi-disciplinary design leader. Previously, he’s been lucky to work for companies such as, PwC, EY, and Gap Inc. He currently works as a VP of design at Glovo in Barcelona, Spain.

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Thousands of happy learners

Nick Mastenbroek

Consultant @ Nlmtd

Jorian Damen

Growth Marketing Manager @ Ultimaker

Nathan Amram

Content Creator @ Hey Nathan

Frequently asked questions

What is the Design Thinking Certificate course?

The Design Thinking Certificate course is an immersive online learning experience that equips you with the skills and mindset to become a customer-centric innovator. Through hands-on exercises, real-world case studies, and expert guidance, you'll learn to identify user needs, generate creative solutions, and prototype and test your ideas effectively.

Who is this course for?

This course is designed for professionals seeking to enhance their problem-solving skills and elevate their careers in various fields. It's particularly beneficial for:

  • Professionals seeking to enhance their problem-solving skills: Whether you're in marketing, product development, or any other role, design thinking provides a powerful framework for tackling complex challenges and uncovering innovative solutions.

  • Designers, product managers, and innovators: Master the art of creating user-centric products and services that resonate with your audience. Design thinking will empower you to understand user needs, ideate solutions, and iterate through prototypes to deliver exceptional user experiences.

  • Entrepreneurs and business leaders: Drive innovation and growth within your organisation by adopting a customer-centric approach. Design thinking will help you identify new opportunities, develop effective strategies, and engage your team in creating transformative solutions.

What will I learn in this course?

Throughout this course, you'll embark on a transformative journey to becoming a design thinking expert. You'll gain a deep understanding of:

  • Design thinking fundamentals and user research: Discover the core principles of design thinking and learn how to conduct empathy-driven user research to uncover deep insights.

  • Creative ideation: Unleash your creativity and generate innovative ideas through effective ideation techniques. You'll learn to identify areas of opportunity and transform challenges into breakthrough solutions.

  • Prototyping and testing solutions: Bring your ideas to life by creating prototypes and testing them with real users. You'll master usability heuristics and visual hierarchy principles to craft seamless interfaces that resonate with your audience.

  • Presenting your ideas: Effectively communicate your design thinking insights and inspire action. You'll learn how to segment your audience, identify actionable insights, and deliver impactful presentations.

What is the format of the course?

The course is delivered online in a self-paced format. You will have access to a variety of learning materials, including video lessons, quizzes, and case studies. You will also have the opportunity to interact with other students and instructors in our online community.

How long does the course take?

The Design Thinking Certificate course takes approximately 12 hours to complete.

What is the cost of the course?

The course costs 995€ for a one-time purchase. You can pay via credit cards or invoices. We also offer an annual Premium membership subscription for 1495€ or 129€/month where the users have access to all the certificates and content we have to offer. More info here:

Can I try the course for free?

Yes, you can try a portion of the Design Thinking Certificate course for free to get a taste of the learning experience and see if it's right for you. Sign up for a free trial here.

What are the prerequisites for taking this course?

There are no specific prerequisites for taking this course. However, a basic understanding of business principles and an eagerness to learn new problem-solving techniques will be beneficial.

Do I have to take the course all at once?

No, you can take the course at your own pace. You will have access to the course materials for one year after purchase.

What kind of support do you offer?

We offer a variety of support resources, including:

  • A dedicated student support team, you can directly ask your questions to the teachers
  • An online community where you can ask questions and connect with other students
  • A comprehensive knowledge base with answers to frequently asked questions

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