Start thinking outside the box
Unlock innovative problem solving
Learn to unravel complex challenges with empathy-driven strategies and create effective, user-centric solutions.
Elevate user experiences
Master the art of ideation, prototyping, and testing to craft seamless interfaces that resonate with your audience.
Drive impactful presentations
Refine your skills in audience segmentation and delivering actionable insights, ensuring your ideas resonate and inspire.
Who is this course for?
- Professionals seeking to enhance their problem-solving skills
- Designers, product managers and innovators seeking to create user-centric solutions
- Entrepreneurs and business leaders looking to drive innovation and improve user experiences within their organisations
Here's what you'll learn
4 modules | 51 lessons | 18 videos | 4 tests | 4 exercises
Module 1 - Design thinking fundamentals & user research
What is design thinking & why is empathy important to a business?
Make sense of scattered research and insights to understand the ‘as-is’ / current state
The triple diamond process: identify the most important problems and create the most effective solutions
The value of creating personas with a diversity of perspectives and scenarios
The value of getting feedback from users/customers
Module 2 - Creative ideation
What is ideation?
Identify key performance indicators or success metrics
Identify areas of opportunity and innovation
Module 3 - Prototyping and testing solutions
Usability heuristics: a way to measure user experience
The fundamentals of visual hierarchy
Create a user interface using objects/elements of value
Mapping emotions to actions to innovate on a user flow
Assess and document insights from feedback
Module 4 - Presenting your ideas
Identifying actionable insights
Presenting findings / insights
Module 5 - Know what to measure
Introduction to product measurement
Setting goals and taking names
Data and the Beast
Industry expert interview with Kate Rakova
Module 6 - Zen and the art of roadmap maintenance
Introduction to product roadmaps
Roadmaps and user stories
Backlogs and prioritisation
Industry expert interview with Tad Slaff
Meet your instructor
Kevin Hawkins is an award-winning, multi-disciplinary design leader. Previously, he’s been lucky to work for companies such as Booking.com, PwC, EY, and Gap Inc. He currently works as a VP of design at Glovo in Barcelona, Spain.
Consultant @ Nlmtd
Growth Marketing Manager @ Ultimaker
Content Creator @ Hey Nathan
Frequently asked questions
Who are the expert trainers?
Our expert trainers are real-life professionals with experience in their specialist field, who dedicate a few days a week of their time to helping others learn. They have real, hands-on experience, and they are always updating the course curriculum to include new technology and the latest techniques & strategies.
What are my payment options?
Many of the people who take our course are entrepreneurs, freelancers, or individuals who want to improve their prospects. That’s why we provide several payment plan options to make our courses accessible to everyone. You can pay in installments or take advantage of STAP or unemployment funding (NL residents only). Our dedicated learning consultants will be able to work with you to find the right plan to suit your needs before you book.
Who’s on the course with me? Are there opportunities to network?
The course is not cohort-based, so you won’t have classmates in the traditional sense. What you will have is access to our participant and alumni network of over 30.000 forward-thinking digital professionals from top companies, and some of the most exciting start/scale-ups around.
Do I get a qualification?
Growth Tribe is NRTO accredited, so you’ll get certification from Growth Tribe that you’ve completed the course that you can display on your LinkedIn profile and CV.