Module 1 - Design thinking fundamentals & user research

What is design thinking & why is empathy important to a business? Make sense of scattered research and insights to understand the ‘as-is’ / current state The triple diamond process: identify the most important problems and create the most effective solutions The value of creating personas with a diversity of perspectives and scenarios The value of getting feedback from users/customers

Module 2 - Creative ideation

What is ideation? Identify key performance indicators or success metrics Identify areas of opportunity and innovation

Module 3 - Prototyping and testing solutions

Usability heuristics: a way to measure user experience The fundamentals of visual hierarchy Create a user interface using objects/elements of value Mapping emotions to actions to innovate on a user flow Assess and document insights from feedback

Module 4 - Presenting your ideas

Audience segmentation Identifying actionable insights Presenting findings / insights

Become customer centric with design thinking

Use design thinking to solve customer problems and adopt a truly customer-centric approach to drive innovation at your company.

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Start thinking outside the box

Unlock innovative problem solving

Learn to unravel complex challenges with empathy-driven strategies and create effective, user-centric solutions.

Elevate user experiences

Master the art of ideation, prototyping, and testing to craft seamless interfaces that resonate with your audience.

Drive impactful presentations

Refine your skills in audience segmentation and delivering actionable insights, ensuring your ideas resonate and inspire.

Who is this course for?

Professionals seeking to enhance their problem-solving skills

Designers, product managers and innovators seeking to create user-centric solutions

Entrepreneurs and business leaders looking to drive innovation and improve user experiences within their organisations

Here's what you'll learn

Module 1 - Design thinking fundamentals & user research

What is design thinking & why is empathy important to a business?

Make sense of scattered research and insights to understand the ‘as-is’ / current state

The triple diamond process: identify the most important problems and create the most effective solutions

The value of creating personas with a diversity of perspectives and scenarios

The value of getting feedback from users/customers
Module 2 - Creative ideation

What is ideation?

Identify key performance indicators or success metrics

Identify areas of opportunity and innovation
Module 3 - Prototyping and testing solutions

Usability heuristics: a way to measure user experience

The fundamentals of visual hierarchy

Create a user interface using objects/elements of value

Mapping emotions to actions to innovate on a user flow

Assess and document insights from feedback
Module 4 - Presenting your ideas

Audience segmentation

Identifying actionable insights

Presenting findings / insights