Get certified in digital communication
Create a communication strategy that's engaging and persuasive. Learn how to create powerful messages and communicate online using data.
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Grow your digital influence
Master the techniques of persuasion to captivate your audience, boost engagement and drive impactful outcomes.
Leverage AI and other cutting-edge tools
Make the most of AI-powered resources, SEO strategies and content frameworks for compelling digital communication.
Set up a data-driven communication strategy
Transform insights into powerful messages, conduct A/B tests, and map customer journeys for unprecedented results.
Who is this course for?
Digital communicators working within marketing, PR, brand, social media, and content strategy teams who want to boost engagement across platforms
Professionals across industries who are looking to build their digital and strategic online presence
Entrepreneurs and business owners who want to improve communication tactics in the digital age and boost brand awareness across marketing channels
Here's what you'll learn
Module 1 - Persuasive digital communication in the digital age
Motivation and the brain
Models of digital persuasion
The digital landscape
Module 2 - Crafting effective digital communications
Communicating effectively via digital channels
Putting writing techniques to work
Writing for non-humans
Module 3 - Data-informed digital communications
Your users and their journey
Turning info into insights
A/B Testing
Cross-cultural messaging
Module 4 - Communicating your values and values
Speaking authentically
Message tailoring
Different messaging, different purposes
Module 5 - Planning and executing effective strategic communications
All the pieces of a good communication plan
Setting yourself up for success
Getting into a workflow
Module 6 - Reflecting and refining
Assessing your performance
Use reports to draw narratives
Analyse and refine your work
Report your findings and improved plan
Earn your Digital Communication Certificate
Once you've completed the course, get a certificate that sets you apart from the competition and opens doors to exciting career opportunities.
Stand out from the crowd
Boost your credibility
Gain a competitive edge
Digital Communication Certificate
€ 995
Or pay € 83,50 in 12 monthly installments
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