Module 1 - Know your role and market

Introduction to your role and the market The role of the product manager How do you stand out to your customer?

Module 2 - Know your customer

Who should we research? Soft skills and hard data Interviews and surveys

Module 3 - Product steering

Introduction to product steering Product mission & vision Value proposition

Module 4 - Prototype, test, build, learn

Product strategy and principles Prototyping and lean testing Minimum viable product

Module 5 - Know what to measure

Introduction to product measurement Setting goals and taking names Data and the Beast Industry expert interview with Kate Rakova

Module 6 - Zen and the art of roadmap maintenance

Introduction to product roadmaps Roadmaps and user stories Backlogs and prioritisation Industry expert interview with Tad Slaff

Become a certified product manager

Develop an innovative product strategy that delivers strategic business value. Translate market trends and customer needs into data-driven decisions.

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English, Dutch

Design and implement a product roadmap for building, launching, and improving products that succeed in ever-evolving markets.

Elevate your product’s impact

Master market analysis, customer-centric solutions, and value prioritisation for transformative product success.

Unlock customer insights

Hone your skills in listening, mapping journeys, and crafting solutions that resonate for loyal customer engagement.

Safeguard your investments

Learn to measure what matters, justify decisions with data, and optimise for business growth and lasting success.

Who is this course for?

Early- to mid-career professionals working in marketing, product, design, technology, and sales who are interested in learning the principles of digital product management and strategy

Mid-level business/functional managers who want to solve business problems

Consultants looking to offer innovative products and solutions to their clients

Entrepreneurs interested in identifying new product opportunities

Here's what you'll learn

Module 1 - Know your role and market

Introduction to your role and the market

The role of the product manager

How do you stand out to your customer?
Module 2 - Know your customer

Who should we research?

Soft skills and hard data

Interviews and surveys
Module 3 - Product steering

Introduction to product steering

Product mission & vision

Value proposition
Module 4 - Prototype, test, build, learn

Product strategy and principles

Prototyping and lean testing

Minimum viable product
Module 5 - Know what to measure

Introduction to product measurement

Setting goals and taking names

Data and the Beast

Industry expert interview with Kate Rakova
Module 6 - Zen and the art of roadmap maintenance

Introduction to product roadmaps

Roadmaps and user stories

Backlogs and prioritisation

Industry expert interview with Tad Slaff