Become a certified growth marketer

Here's what you'll learn

• Module 1 - The fundamentals of digital marketing

  9 lessons | 4 videos | 1 test | 1 exercise

  Let’s first get back to the basics of digital marketing and data-driven decision-making. You’ll get to understand how to create personas and build a customer journey. We need to set the right foundations and make sure you’re all set for the experimentation stage to begin.

  What you’ll learn:

  1. How to leverage data in a marketing role
  2. How to build personas and customer jobs
  3. How to build a customer journey with the pirate funnel

• Module 2 - Data-driven decision-making in growth marketing

  8 lessons | 3 videos | 1 test | 1 exercise

  Learn about how data has changed over time, the difference between quantitative and qualitative data, and how these types of data can work together to help you analyse experiments better to make smarter decisions.

  What you’ll learn:

  1. The importance of data and lean analytics
  2. The difference between quantitative and qualitative data
  3. The different data roles in marketing

• Module 3 - Design your growth experiments

  11 lessons | 6 videos | 1 test | 1 exercise

  Learn the steps of experiment design. Discover how to develop ideas, create tests, and analyse results. Gain the skills needed to conduct effective and insightful growth experiments.

  What you’ll learn:

  1. Why experimentation is important for business growth
  2. How to gather, rank, design, and run growth experiments
  3. How to analyse the results of growth experiments

• Module 4 - Top-funnel growth marketing: awareness & acquisition

  9 lessons | 4 videos | 1 test | 1 exercise

  Explore how to build brand awareness campaigns and attract new customers at the top of the marketing funnel, expanding your reach and boosting your lead generation.

  What you’ll learn:

  1. How to spy on your competitors
  2. How to create your own marketing tools
  3. How to optimise your landing pages (LIFT Model)

• Module 5 - Mid-funnel growth marketing: activation & retention

  7 lessons | 3 videos | 1 test | 1 exercise

  In this module, you’ll learn everything about activation and retention strategies. What is the “WOW moment”? How to build a sustainable customer retention strategy. How to foster long-term business success.

  What you’ll learn:

  1. How to define the WOW moment and how to achieve it
  2. How to build customer loyalty
  3. How to engage with your audience

• Module 6 - Bottom-funnel growth marketing: revenue, CLTV, and virality

  9 lessons | 4 videos | 1 test | 1 exercise

  Understand bottom-of-the-funnel strategies, including Customer Lifetime Value (CLV) optimisation and harnessing virality for sustainable growth and increased profitability.

  What you’ll learn:

  1. How to build growth loops and drive organic virality
  2. How to maximise the customer’s lifetime value
  3. How to remove revenue blockers