Digital Marketing Course - With Personal Coaching

Become a certified digital marketer. Build key skills like multi-channel analytics, SEO, Paid search, social media marketing, marketing automation, content marketing and more.

digital-marketing-course-header

Why Digital Marketing Skills Are So Important

Did You Know?

0 %

of surveyed companies expected to add digital marketers to their teams in 2020.

Source: McKinley Marketing Partners

Did You Know?

10 K

Experienced Digital Marketers earn between €36K and €83K per year. Some specialists earn more.

Source: Glassdoor Data

Did You Know?

0 B

In 2020 global digital advertising will likely hit €301 billion growing more than 12% since last year as companies flock online.

Source: James Zeitler, Harvard Business School

So We Built A Course By - and for - Digital Marketing Professionals

A common curriculum for all students:

  • Fundamentals Of Digital Marketing
  • Marketing Channels
  • Personas and Customer Journey Mapping
  • Measuring Results Through Analytics
  • Experimentation Within Marketing
  • Competitive Marketing Analysis
  • Converting visitors and leads
  • Referral Marketing
  • Retention Marketing
  • Conversion Optimisation
  • Copywriting That Converts
  • Marketing Strategy & Communication

A curriculum to fit your specific needs and goals:

  • Organic search (SEO)
  • Paid social
  • Email marketing
  • Content marketing
  • Social media marketing 
  • Analytics & Measurement
  • Marketing automation
  • Experimentation
  • Website optimization 
  • Branding
  • Retention marketing
  • Digital marketing strategy

Around Tools You Will Learn To Master

digital-marketing-tools-all-tools-mobile
google-analytics-logo-transparent
zapier-logo-transparent
digital-marketing-tools-instagram-ads
digital-marketing-tools-facebook-ads
google-tag-manager-logo-transparent
digital-marketing-tools-adespresso
clearbit-logo-transparent
mixpanel-logo-transparent
semrush-logo-transparent
usabilityhub-logo-transparent
owler-logo-transparent
digital-marketing-tools-buffer
segment-logo-transparent
hotjar-logo-transparent
digital-marketing-tools-mailchimp
instapage-logo-transparent
leadpages-logo-transparent
digital-marketing-tools-canva
webflow-logo-transparent
trymyui-logo-transparent

Here's The Structure Of The Program

The Course Begins With Your Personal Capability Scan

ux-course-capability-scan

The personal assessment will give both you and your coach a clear view of your strengths and main improvement points in the topics that are relevant to this course. We can then adapt your online learning journey to better match your goals. No one-size-fits-all learning here!

Followed by:

GT---2020---Study-Tracks-02-Crash-Course

12 Weeks of courses and exercises

12 weeks of live courses, homework (2-5hrs per week), exercises, reading, videos, templates, micro-learning and engaging interactions with peers

GT---2020---LifeLong-Acces-Crash-Course

4x Personal Coaching Sessions

Four personalised coaching sessions with your mentor to facilitate your learning progress based on your specific needs

Implement your learnings through real projects

Build multiple shared projects and a final personal project by the end of the program

Growth Tribe

Lifelong Access & Support

Lifelong access to your online learning environment: review content, videos & resources and stay connected with your community of peers

growth-hacking-course-timeline

And some of your instructors 🙂

sarah-bacom-transparent

Sarah Bacom

esearch Methods, Customer Development, Agile + Scrum Methodologies

tarek-reslan-transparent

Tarek Reslan

Landing Page Optimisation, Conversion Rate Optimisation, Paid Acquisition, E-Commerce, LPO

jean-bonnenfant-transparent

Jean Bonnenfant

Retention, Growth Engines, Virality, Copywriting, LinkedIn, B2B Leadgen,

daniel-ushida-transparent

Daniel Ushida

User Experience Design, conversion Copywriting, Business Modelling, Lean Analytics

thomas-heeg-transparent

Thomas Heeg

UX, Design, Virality, Advertising, Branding + Culture

Vaenisaa-Sandrasagren-transparent

Vaenisaa Sandrasagren

SEO, Lean Product Development, Conversion Copywriting

Learning Outcomes

What can you do after this course?

Knowledge & Understanding

  • Master the growth strategies, tactics & tools used by the world's leading growth teams.​
  • Gain expertise in cutting-edge research, psychology, copywriting & CRO techniques​.
  • Master the end-to-end experimentation process, from ideation, design, analysis & implementation​.

Application

  • Apply cutting-edge processes & frameworks to implement a scaleable & repeatable process of rapid experimentation​.
  • Set up soft and hard tracking, launch Marketing automation, apply conversion rate optimisation frameworks. & set up growth loop.
  • Manage your own growth sprints & teams, rank growth experiment ideas collect data & analyse results.

Improvement & Impact

  • Become a master of full-funnel growth marketing & rapid experimentation.
  • Embrace the growth mindset & inspire others to do the same.
  • Transform into an advanced T-Shaped Growth & Marketing professional with expertise in a wide range of disciplines.

Learning Experience

Here Are More Details About The Programme

A Personal Capability Scan Before The Course Starts

The personal assessment will give both you and your coach a clear view of your strengths and main improvement points in the topics that are relevant to this course. We can then adapt your online learning journey to better match your goals. No one-size-fits-all learning here!

GT---2020---Live-Online-Remote-Crash-Course

Live Online Workshops delivered by Expert Trainers

Our online courses are hosted live to ensure real time teaching and facilitation from our experienced Digital Marketing practitioners. Class sizes are limited to ensure you get the real-time support you need.

Immersive Group Interaction with Team Breakout Sessions

Enjoy online break-out sessions for group discussion and peer-to-peer learning, all during live classes. Participants work on real business cases and share their knowledge with the group.

GT---2020---Immersive-Group-Crash-Course

Real-Time Exercises & One-to-One Coaching

You’ll stay engaged with hands-on exercise walk-throughs, and live discussions with trainers and fellow alumni using the latest educational conferencing technologies. You’ll also have regular remote coaching sessions tailored to your specific needs.

Example of a project you'll work on

This student focused on a large B2C retailer. They focused on running ‘top of the funnel’ paid marketing campaigns as well as revamping the onboarding and testing features on increasing  retention.

example-of-growth-marketing-project

Example of a project you'll work on

This student was working with an online B2B SaaS company. They participated in a data-driven complete website redesign, helped implement a new subscription model and participated in running campaigns for a launch in Spain.

Example of a project you'll work on

This student focused on a large Telecommunications company. They ran experiments to optimize the website experience, increase the reach of SEO and retain more customers with email marketing.

example-of-growth-marketing-project-3
example-of-growth-marketing-project-4

Example of a project you'll work on

This student focused on an online Media platform. They focused on the top of the funnel using behavioural psychology to run more effective awareness and retargeting campaigns with a big impact on revenue and customer retention.

Get your hands dirty with key tools of the industry

Use the latest and most important tools. We’re  addicted to tools and want to share that healthy addiction with you.

digital-marketing-tools-all-tools-mobile
GT---2020---Study-Tracks-02-Crash-Course

Learn at your own pace with self-study tracks

These brand new study tracks allow you to apply your learnings, expand your knowledge and up your skills at your own pace.

Get certified

Graduate with a Growth Tribe certification of competence. You’ll also receive a virtual certificate which alumni add to their Linkedin profile.

growth-tribe-certification
GT---2020---LifeLong-Acces-Crash-Course

Lifelong access to content & alumni community support

You’ll receive lifelong access to the course material through our online learning environment as well as lifelong support from our trainers & your peers through our exclusive online communities.

See What An Online Growth Tribe Course Feels Like

This is a video.. .click play

Play Video

Detailed Course Curriculum

Before the course starts

We’ll run a complete capability scan in these key capability areas:

  • Mindset & Professional skills
  • Marketing-specific capabilities (e.g. SEO, Content marketing, Social, Marketing Automation, Data & Analytics, Retention)
  • Baseline of outcomes (success KPIs we define for the program)

Week 1 - Fundamentals of Digital Marketing

  • Digital Marketing Basics
  • A Data-Driven Marketing Mindset
  • The Digital Marketing Process
  • Building Personas
  • Understanding Customer Needs And Customer Journeys
  • Homework: Personas, Customer Journey, GROWS app

Week 2 - Self Study & Focus on Specific Skills

Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:

  • Organic search: Increasing your reach through Search Engine Optimisation (SEO)
  • Paid social: Setting up and optimising paid social channels
  • Email marketing: Planning and launching Email marketing campaigns
  • Content marketing: Building and executing on content marketing strategies
  • Social media marketing: Reach and engagement on social media channels
  • Multichannel analysis: Calculating the ROI of marketing effort
  • Marketing automation: Automating your marketing efforts using tools & API’s
  • Experimentation: Formulating and executing A/B tests
  • Website optimization: Using persuasion and design to build better converting user experiences
  • UX: Improving the customer experience through design
  • Branding: Building and nurturing a strong brand online
  • Retention marketing: Calculating retention and churn 
  • Customer empathy: Understanding the product life-cycle framework and micro-segmentation
  • Digital marketing strategy: Building and communicating strategies to stakeholders
  • More: Another capability adapted to your needs
  • Reflect on your progress and learnings
  • Discuss blockers & questions
  • Receive feedback
  • Iterate

Week 3 - Measuring Results

  • Set up Google Analytics and Google Tag Manager
  • Using Soft & Hard Data to Analyze Campaigns
  • All About Tracking: Making a Plan
  • Soft Data: User-testing and Five-Second Tests
  • How to Audit your Tracking 
  • Implementing Data Tools

Week 4 - Self Study & Focus on Specific Skills

Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:

  • Organic search: Increasing your reach through Search Engine Optimisation (SEO)
  • Paid social: Setting up and optimising paid social channels
  • Email marketing: Planning and launching Email marketing campaigns
  • Content marketing: Building and executing on content marketing strategies
  • Social media marketing: Reach and engagement on social media channels
  • Multichannel analysis: Calculating the ROI of marketing effort
  • Marketing automation: Automating your marketing efforts using tools & API’s
  • Experimentation: Formulating and executing A/B tests
  • Website optimization: Using persuasion and design to build better converting user experiences
  • UX: Improving the customer experience through design
  • Branding: Building and nurturing a strong brand online
  • Retention marketing: Calculating retention and churn 
  • Customer empathy: Understanding the product life-cycle framework and micro-segmentation
  • Digital marketing strategy: Building and communicating strategies to stakeholders
  • More: Another capability adapted to your needs
  • Reflect on your progress and learnings
  • Discuss blockers & questions
  • Receive feedback
  • Iterate

Week 5 - Marketing Channels

  • Overview of all channels and how to choose the right one(s)
  • Piggybacking Your Competitors
  • Leveraging Other People’s Networks (OPN’s)
  • Building Conversion Centric Ads
  • Building Conversion Centric Landing Pages
  • Build Your First Landing Page
  • Marketing Automation 
  • Inspirational Cases for Building Traction

Week 6 - Self Study & Focus on Specific Skills

Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:

  • Organic search: Increasing your reach through Search Engine Optimisation (SEO)
  • Paid social: Setting up and optimising paid social channels
  • Email marketing: Planning and launching Email marketing campaigns
  • Content marketing: Building and executing on content marketing strategies
  • Social media marketing: Reach and engagement on social media channels
  • Multichannel analysis: Calculating the ROI of marketing effort
  • Marketing automation: Automating your marketing efforts using tools & API’s
  • Experimentation: Formulating and executing A/B tests
  • Website optimization: Using persuasion and design to build better converting user experiences
  • UX: Improving the customer experience through design
  • Branding: Building and nurturing a strong brand online
  • Retention marketing: Calculating retention and churn 
  • Customer empathy: Understanding the product life-cycle framework and micro-segmentation
  • Digital marketing strategy: Building and communicating strategies to stakeholders
  • More: Another capability adapted to your needs
  • Reflect on your progress and learnings
  • Discuss blockers & questions
  • Receive feedback
  • Iterate

Week 7 - Converting Visitors

  • CRO: The Lift Model
  • Landing Page Optimisation: Cognitive Overhead
  • Usability Testing: Value Proposition & Clarity
  • The Psychology of Persuasion
  • Getting Started with Tools-Based Marketing
  • Persuasion Techniques + Use Cases
  • Urgency + Anxiety
  • Introduction to Engineered Marketing

Week 8 - Self Study & Focus on Specific Skills

Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:

  • Organic search: Increasing your reach through Search Engine Optimisation (SEO)
  • Paid social: Setting up and optimising paid social channels
  • Email marketing: Planning and launching Email marketing campaigns
  • Content marketing: Building and executing on content marketing strategies
  • Social media marketing: Reach and engagement on social media channels
  • Multichannel analysis: Calculating the ROI of marketing effort
  • Marketing automation: Automating your marketing efforts using tools & API’s
  • Experimentation: Formulating and executing A/B tests
  • Website optimization: Using persuasion and design to build better converting user experiences
  • UX: Improving the customer experience through design
  • Branding: Building and nurturing a strong brand online
  • Retention marketing: Calculating retention and churn 
  • Customer empathy: Understanding the product life-cycle framework and micro-segmentation
  • Digital marketing strategy: Building and communicating strategies to stakeholders
  • More: Another capability adapted to your needs
  • Reflect on your progress and learnings
  • Discuss blockers & questions
  • Receive feedback
  • Iterate

Week 9 - Referral Marketing

  • Building virality into a campaign
  • Finding your WOW Moment
  • Determining WOW Moments with Data
  • Mapping WOW Moments
  • Referral Marketing: Growth Loops
  • Creating and Optimising a Growth Loop

Week 10 - Self Study & Focus on Specific Skills

Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:

  • Organic search: Increasing your reach through Search Engine Optimisation (SEO)
  • Paid social: Setting up and optimising paid social channels
  • Email marketing: Planning and launching Email marketing campaigns
  • Content marketing: Building and executing on content marketing strategies
  • Social media marketing: Reach and engagement on social media channels
  • Multichannel analysis: Calculating the ROI of marketing effort
  • Marketing automation: Automating your marketing efforts using tools & API’s
  • Experimentation: Formulating and executing A/B tests
  • Website optimization: Using persuasion and design to build better converting user experiences
  • UX: Improving the customer experience through design
  • Branding: Building and nurturing a strong brand online
  • Retention marketing: Calculating retention and churn 
  • Customer empathy: Understanding the product life-cycle framework and micro-segmentation
  • Digital marketing strategy: Building and communicating strategies to stakeholders
  • More: Another capability adapted to your needs
  • Reflect on your progress and learnings
  • Discuss blockers & questions
  • Receive feedback
  • Iterate

Week 11 - Marketing Strategy & Communication

  • How to Ideate
  • Ranking Ideas
  • Experiment Design
  • Table Coaching
  • How to Fit Strategies Within The Organisation

Week 12 - Self Study & Focus on Specific Skills

Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:

  • Organic search: Increasing your reach through Search Engine Optimisation (SEO)
  • Paid social: Setting up and optimising paid social channels
  • Email marketing: Planning and launching Email marketing campaigns
  • Content marketing: Building and executing on content marketing strategies
  • Social media marketing: Reach and engagement on social media channels
  • Multichannel analysis: Calculating the ROI of marketing effort
  • Marketing automation: Automating your marketing efforts using tools & API’s
  • Experimentation: Formulating and executing A/B tests
  • Website optimization: Using persuasion and design to build better converting user experiences
  • UX: Improving the customer experience through design
  • Branding: Building and nurturing a strong brand online
  • Retention marketing: Calculating retention and churn 
  • Customer empathy: Understanding the product life-cycle framework and micro-segmentation
  • Digital marketing strategy: Building and communicating strategies to stakeholders
  • More: Another capability adapted to your needs
  • Reflect on your progress and learnings
  • Discuss blockers & questions
  • Receive feedback
  • Iterate

Some Of The Companies Our Alumni Work At

3d-hubs-logo
linkedin logo
booking-logo
ing logo
tomtom logo
IBM Logo
spotify logo
vanmoof-logo
deloitte logo
wetransfer-logo
mollie-logo
tomtom logo
takeaway-logo

Pricing

Pay in Full

€ 2499

  • If you would like to opt in to pay by instalment, please note this under the “MORE INFO / EXTRA ON INVOICE” section and indicate the number of instalments you prefer (2, 3 or 4). From here, please click on “request an invoice” and we will follow up directly to set up your payment.

Dates

Pick a date to start the learning!

Online Live

July 2nd – September 14th  

GT-2DCC

Every Thursday, 6:30 pm - 9:30 pm, CEST

€2499

Online Live

August 17th – November 2nd

GT-2DCC

Every Monday, 6:30 pm - 9:30 pm, CEST

Gain access to our exclusive alumni community

As a Growth Tribe alumni, you will join a community of over 15,000 professionals and gain exclusive access to:

  • Events, roundtables & workshops
  • Online Slack & Facebook groups
  • Online Content
  • New Courses
  • Networking opportunities

And much more…

circles 2

Business Solutions

Part of a company? Looking to learn as a team? We do that too...

circles 3
0 +
Alumni globally
0 +
Companies trained
0
Average Course Rating