Digital Product Management Course

12 Weeks (6-10hrs learning per week)
Live Online Classroom Training

Apply the end-to-end Product Management Process: Understand users, rank assumptions, design experiments, build MVPs, prioritize features, track metrics and work as a PM.

Digital PM Skills Are In High Demand

Did You Know?

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Job offers for Product Managers are published per month on Glassdoor

Source: Glassdoor

Did You Know?

1 yrs

Product Manager’ made it to Linkedin’s ‘most promising jobs of the year’ for the past 6 years

Source: Onwardsearch 2019 Salary Guide

Did You Know?

€ 0 K

Experienced Product Managers can earn beetween €59K – €98K

Source: LinkedIn Learning 2019 Report

So We Built A Course By - and for - PM Professionals

The Product Management Ecosystem and Process

Examine the product development cycle through the lens of the stakeholders you’ll work with and the data you’ll use
Ensure that product planning and prioritization are connected to overall business needs and objectives and key results (OKRs)

Product Lifecycle Frameworks

Customer adoption curve, Technology S-Curves, Desirability/Viability/Feasibility, Problem-solution fit / Problem-market fit / Product-Market fit, Business Model Canvasing, Customer Empathy Mapping

Ideation & Solving Customer Needs

Design Sprints, Fast Track Ideation, Lo-Fi Prototyping

Validation Testing

Designing the perfect hypothesis, Designing experiments, Advanced experimentation, Assumption prioritization, Assumption mapping, A/B Testing, Concierge MVP testing, Smoke testing, 5-sec testing, Dry wallet testing
and 20 other experiment types

Prototyping and Wireframing

Paper Prototyping and Usability Testing Basics
Articulate the value of testing early in the design process. Understand the techniques of paper prototyping to iterate on your design concept. Information Architecture – Card Sorting, Navigation, Tree Testing. Use industry-standard tools (e.g., Sketch) to create high-fidelity wireframes

Usability Testing

Running on site and off site usability tests correctly. Synthesizing test results and identifying major takeaways from testing

Working as a PM

Plan and prioritize upcoming work using a product roadmap, epics, and user stories. Learn how to work with quantitative tools such as Mixpanel, Google Analytics or User session recording tools to collect data for decision making. Product Vision and Strategy, Product Requirements Management, Roadmapping and Release Management

Working as a PM

Working with Developers, Working with other stakeholders, Communicating like a Product Manager, Continuous Discovery and Learning continuous discovery in order to manage the health and lifecylce of a product

Around Methods & Tools You Will Learn To Master

Here's The Structure Of The Program

12 Weeks of courses and exercises

12 weeks of live courses, homework (approx. 2-3hrs per week, depends on you!), exercises, reading, videos, templates, micro-learning and engaging interactions with peers

6x Personal Coaching Sessions

Six personalised coaching sessions with your mentor to facilitate your learning progress based on your specific needs

Build A Personal Project To Showcase

Build multiple shared projects and a final personal project by the end of the program

Lifelong Access & Support

Lifelong access to your online learning environment: review content, videos & resources and stay connected with your community of peers

Learning Experience

Here Are More Details About The Program

A Personal Capability Scan Before The Course Starts

The personal assessment will give both you and your coach a clear view of your strengths and main improvement points in the topics that are relevant to this course. We can then adapt your online learning journey to better match your goals. No one-size-fits-all learning here!

Live Online Workshops delivered by Expert Trainers

Our online courses are hosted live to ensure real time teaching and facilitation from our experienced Data Science practitioners. Class sizes are limited to ensure you get the real-time support you need.

Immersive Group Interaction with Team Breakout Sessions

Enjoy online break-out sessions for group discussion and peer-to-peer learning, all during live classes. Participants work on real business cases and share their knowledge with the group.

Real-Time One-to-One Coaching

You’ll stay engaged with hands-on exercise walk-throughs, and live discussions with trainers and fellow alumni using the latest educational conferencing technologies. You’ll also have regular remote coaching sessions tailored to your specific needs.

Work on a real life project Start building and creating

You don’t learn kung-fu by watching Bruce Lee movies. Learn by doing as you work on your personal PM project following an end-to-end PM process.

Learn at your own pace with brand new self-study tracks

These brand new study tracks allow you to apply your learnings, expand your knowledge and up your skills at your own pace.

Get certified

Graduate with a Growth Tribe certification of competence. You’ll also receive a virtual certificate which alumni add to their Linkedin profile.

Lifelong access to content & alumni community support

You’ll receive lifelong access to the course material through our online learning environment as well as lifelong support from our trainers & your peers through our exclusive online communities.

See What An Online Growth Tribe Course Feels Like

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Detailed Course Curriculum

Before the course starts

Personal Capability Assessment

We’ll run a complete capability scan in these key capability areas:

Mindset & Professional skills
Data Science Role-Specific Capabilities (e.g. Data Analytics, Data Wrangling, Machine learning and Data Storytelling…)
Baseline of outcomes (success KPIs we define for the program)

Week 1 - Product Management Fundamentals

The PM Ecosystem and Process

Introduction to Product Management: Defining roles; Defining responsibilities.
Examine the product development cycle through the lens of the stakeholders you’ll work with and the data you’ll use
Ensure that product planning and prioritization are connected to overall business needs and objectives and key results (OKRs)

Strategic Company Context

Personas: Understanding your customers
Psychographic personas
The Jobs To Be done Framework: Understanding how customers ‘hire’ products to achieve goals
Value Proposition Canvas
Success Metrics: How does a company measure and quantify its goals

Week 2 - Exploration - Market & Advanced Personas

Product Lifecycle Frameworks

Customer adoption curve
Technology S-Curves
Desirability/Viability/Feasibility
Problem-solution fit / Problem-market fit / Product-Market fit

Gaps and Opportunities

Business Model Canvasing through trendspotting
Business model environment scan
Value Proposition Canvasing through Customer Interviews
Ethnographic Research
Psychographic personas
Customer empathy mapping
Customer journey mapping

Intro to Experimentation and Assumption Validation

Assumption mapping
Identify assumptions and risks and validate them using prototypes and minimum viable products (MVPs).
Design Sprint Part 1
Working and collaborating with User Experience Designers

Week 3 - Project & T-shaping

T-shaping: Focus on key capabilities. Depending on your assessment these could be:

Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:

Business strategy
Data Analytics
Technical knowledge
Metrics & measurement
Prototyping
Marketing
Lifecycle management
Business planning
Design
UX Design
Front-End Code
Another capability adapted to your needs

Continue Working On Your Project(s)

Work on your project(s)
Receive feedback
Iterate

Week 4 - Ideation & Solving Customer Needs

Design Sprints

Understand. Map out the problem and pick an important area to focus
Ideate. Sketch out competing solutions on paper
Decide. Make decisions and turn your ideas into a testable hypothesis
Prototype. Hack together a realistic prototype
Test. Get feedback from real live users

Fast Track Ideation

Validation research
Identifying de-risked opportunities
Reverse engineering competitors’ strategies

Lo-Fi Prototyping

Paper Prototyping and Usability Testing Basics
Articulate the value of testing early in the design process
Understand the techniques of paper prototyping to iterate on your design concept
Information Architecture – Card Sorting, Navigation, Tree Testing

Week 5 - Project & T-shaping

T-shaping: Focus on key capabilities. Depending on your assessment these could be:

Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:

Business strategy
Data Analytics
Technical knowledge
Metrics & measurement
Prototyping
Marketing
Lifecycle management
Business planning
Design
UX Design
Front-End Code
Another capability adapted to your needs

Continue Working On Your Project(s)

Work on your project(s)
Receive feedback
Iterate

Week 6 - Machine Learning

Experiment Design

Designing the perfect hypothesis
Designing an experiment
Minimum success criteria
Estimating costs of experiments
Building experiment cards for communication

Advanced Experimentation

Week 7 - Self Study: Validation Testing

Hi-Fi Prototyping

Wireframing
Define best practices for wireframing and annotating.
Use industry-standard tools (e.g., Sketch) to create high-fidelity wireframes
Download user interface (UI) kits and discuss their role
Explain the difference between human interface guidelines, design principles, pattern libraries, and style guides

Usability Testing

Prepare a discussion guide to test your final project.
Run three usability tests using best practices.
Synthesize your testing results and identify major takeaways from testing

Week 8 - Working as a PM

Feature Prioritization

Plan and prioritize upcoming work using a product roadmap, epics, and user stories.
How to work with quantitative tools such as Mixpanel, Google Analytics or User session recording tools to collect data for decision making

Product Planning

Product Vision and Strategy
Product Requirements Management
Roadmapping and Release Management
Research (Market and Product)
Business Case incl. Budgeting and Pricing
Product development frameworks
Get acquainted with the fundamentals of Scrum/Agile/Kanban — the de facto working approach for many teams — including
how it’s executed and how it can drive productivity