Digital Product Management Course
- 12 Weeks (6-10hrs learning per week)
- Live Online Classroom Training
Apply the end-to-end Product Management Process: Understand users, rank assumptions, design experiments, build MVPs, prioritize features, track metrics and work as a PM.
Digital PM Skills Are In High Demand
Did You Know?
Job offers for Product Managers are published per month on Glassdoor
Source: Glassdoor
Did You Know?
Product Manager’ made it to Linkedin’s ‘most promising jobs of the year’ for the past 6 years
Source: Onwardsearch 2019 Salary Guide
Did You Know?
Experienced Product Managers can earn beetween €59K – €98K
Source: LinkedIn Learning 2019 Report
So We Built A Course By - and for - PM Professionals
Examine the product development cycle through the lens of the stakeholders you’ll work with and the data you’ll use
Ensure that product planning and prioritization are connected to overall business needs and objectives and key results (OKRs)
Customer adoption curve, Technology S-Curves, Desirability/Viability/Feasibility, Problem-solution fit / Problem-market fit / Product-Market fit, Business Model Canvasing, Customer Empathy Mapping
Design Sprints, Fast Track Ideation, Lo-Fi Prototyping
Designing the perfect hypothesis, Designing experiments, Advanced experimentation, Assumption prioritization, Assumption mapping, A/B Testing, Concierge MVP testing, Smoke testing, 5-sec testing, Dry wallet testing
and 20 other experiment types
Paper Prototyping and Usability Testing Basics
Articulate the value of testing early in the design process. Understand the techniques of paper prototyping to iterate on your design concept. Information Architecture – Card Sorting, Navigation, Tree Testing. Use industry-standard tools (e.g., Sketch) to create high-fidelity wireframes
Running on site and off site usability tests correctly. Synthesizing test results and identifying major takeaways from testing
Plan and prioritize upcoming work using a product roadmap, epics, and user stories. Learn how to work with quantitative tools such as Mixpanel, Google Analytics or User session recording tools to collect data for decision making. Product Vision and Strategy, Product Requirements Management, Roadmapping and Release Management
Working with Developers, Working with other stakeholders, Communicating like a Product Manager, Continuous Discovery and Learning continuous discovery in order to manage the health and lifecylce of a product
Around Methods & Tools You Will Learn To Master
Here's The Structure Of The Program
12 Weeks of courses and exercises
12 weeks of live courses, homework (approx. 2-3hrs per week, depends on you!), exercises, reading, videos, templates, micro-learning and engaging interactions with peers
4x Personal Coaching Sessions
Four personalised coaching sessions with your mentor to facilitate your learning progress based on your specific needs
Build A Personal Project To Showcase
Build multiple shared projects and a final personal project by the end of the program
Lifelong Access & Support
Lifelong access to your online learning environment: review content, videos & resources and stay connected with your community of peers
Learning Experience
Here Are More Details About The Program
A Personal Capability Scan Before The Course Starts
The personal assessment will give both you and your coach a clear view of your strengths and main improvement points in the topics that are relevant to this course. We can then adapt your online learning journey to better match your goals. No one-size-fits-all learning here!
Live Online Workshops delivered by Expert Trainers
Our online courses are hosted live to ensure real time teaching and facilitation from our experienced Data Science practitioners. Class sizes are limited to ensure you get the real-time support you need.
Immersive Group Interaction with Team Breakout Sessions
Enjoy online break-out sessions for group discussion and peer-to-peer learning, all during live classes. Participants work on real business cases and share their knowledge with the group.
Real-Time One-to-One Coaching
You’ll stay engaged with hands-on exercise walk-throughs, and live discussions with trainers and fellow alumni using the latest educational conferencing technologies. You’ll also have regular remote coaching sessions tailored to your specific needs.
Work on a real life project Start building and creating
You don’t learn kung-fu by watching Bruce Lee movies. Learn by doing as you work on your personal PM project following an end-to-end PM process.
Learn at your own pace with brand new self-study tracks
These brand new study tracks allow you to apply your learnings, expand your knowledge and up your skills at your own pace.
Get certified
Graduate with a Growth Tribe certification of competence. You’ll also receive a virtual certificate which alumni add to their Linkedin profile.
Lifelong access to content & alumni community support
You’ll receive lifelong access to the course material through our online learning environment as well as lifelong support from our trainers & your peers through our exclusive online communities.
See What An Online Growth Tribe Course Feels Like
This is a video.. .click play
Detailed Course Curriculum
Before the course starts
We’ll run a complete capability scan in these key capability areas:
- Mindset & Professional skills
- Data Science Role-Specific Capabilities (e.g. Data Analytics, Data Wrangling, Machine learning and Data Storytelling…)
- Baseline of outcomes (success KPIs we define for the program)
Week 1 - Product Management Fundamentals
- Introduction to Product Management: Defining roles; Defining responsibilities.
- Examine the product development cycle through the lens of the stakeholders you’ll work with and the data you’ll use
- Ensure that product planning and prioritization are connected to overall business needs and objectives and key results (OKRs)
- Personas: Understanding your customers
- Psychographic personas
- The Jobs To Be done Framework: Understanding how customers ‘hire’ products to achieve goals
- Value Proposition Canvas
- Success Metrics: How does a company measure and quantify its goals
Week 2 - Exploration - Market & Advanced Personas
- Customer adoption curve
- Technology S-Curves
- Desirability/Viability/Feasibility
- Problem-solution fit / Problem-market fit / Product-Market fit
- Business Model Canvasing through trendspotting
- Business model environment scan
- Value Proposition Canvasing through Customer Interviews
- Ethnographic Research
- Psychographic personas
- Customer empathy mapping
- Customer journey mapping
- Assumption mapping
- Identify assumptions and risks and validate them using prototypes and minimum viable products (MVPs).
- Design Sprint Part 1
- Working and collaborating with User Experience Designers
Week 3 - Project & T-shaping
Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:
- Business strategy
- Data Analytics
- Technical knowledge
- Metrics & measurement
- Prototyping
- Marketing
- Lifecycle management
- Business planning
- Design
- UX Design
- Front-End Code
- Another capability adapted to your needs
- Work on your project(s)
- Receive feedback
- Iterate
Week 4 - Ideation & Solving Customer Needs
- Understand. Map out the problem and pick an important area to focus
- Ideate. Sketch out competing solutions on paper
- Decide. Make decisions and turn your ideas into a testable hypothesis
- Prototype. Hack together a realistic prototype
- Test. Get feedback from real live users
- Validation research
- Identifying de-risked opportunities
- Reverse engineering competitors’ strategies
- Paper Prototyping and Usability Testing Basics
- Articulate the value of testing early in the design process
- Understand the techniques of paper prototyping to iterate on your design concept
- Information Architecture – Card Sorting, Navigation, Tree Testing
Week 5 - Project & T-shaping
Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:
- Business strategy
- Data Analytics
- Technical knowledge
- Metrics & measurement
- Prototyping
- Marketing
- Lifecycle management
- Business planning
- Design
- UX Design
- Front-End Code
- Another capability adapted to your needs
- Work on your project(s)
- Receive feedback
- Iterate
Week 6 - Machine Learning
- Designing the perfect hypothesis
- Designing an experiment
- Minimum success criteria
- Estimating costs of experiments
- Building experiment cards for communication
- Assumption prioritization
- Assumption mapping
- A/B Testing
- Concierge MVP testing
- Smoke testing
- 5-sec testing
- Demand test
- Trigger testing
- High hurdle testing
- Dry wallet testing
- Letter of intent testing
- 20 other experiment types
Week 7 - Self Study: Validation Testing
- Wireframing
- Define best practices for wireframing and annotating.
- Use industry-standard tools (e.g., Sketch) to create high-fidelity wireframes
- Download user interface (UI) kits and discuss their role
- Explain the difference between human interface guidelines, design principles, pattern libraries, and style guides
- Prepare a discussion guide to test your final project.
- Run three usability tests using best practices.
- Synthesize your testing results and identify major takeaways from testing
Week 8 - Working as a PM
- Plan and prioritize upcoming work using a product roadmap, epics, and user stories.
- How to work with quantitative tools such as Mixpanel, Google Analytics or User session recording tools to collect data for decision making
- Product Vision and Strategy
- Product Requirements Management
- Roadmapping and Release Management
- Research (Market and Product)
- Business Case incl. Budgeting and Pricing
- Product development frameworks
- Get acquainted with the fundamentals of Scrum/Agile/Kanban — the de facto working approach for many teams — including
- how it’s executed and how it can drive productivity
Week 9 - Project & T-shaping
Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:
- Business strategy
- Data Analytics
- Technical knowledge
- Metrics & measurement
- Prototyping
- Marketing
- Lifecycle management
- Business planning
- Design
- UX Design
- Front-End Code
- Another capability adapted to your needs
- Work on your project(s)
- Receive feedback
- Iterate
Week 10 - Self Study: Working as a PM
- Working with Developers
- Working with other stakeholders
- Communicating like a PM
- Quantitative internal methods
- Quantitative external methods
- Qualitative internal methods
- Qualitative external methods
Learn to act of continuous discovery in order to manage the health and lifecycle of a product
Week 11 - Project & T-shaping
Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:
- Business strategy
- Data Analytics
- Technical knowledge
- Metrics & measurement
- Prototyping
- Marketing
- Lifecycle management
- Business planning
- Design
- UX Design
- Front-End Code
- Another capability adapted to your needs
- Work on your project(s)
- Receive feedback
- Iterate
Week 12 - Final Presentations
- Share the final output of your projects.
- Discuss how to apply learnings from the class to jobs and job searches
Some Of The Companies Our Alumni Work At
Flexible Payment Options
- If you would like to opt in to pay by instalment, please note this under the “MORE INFO / EXTRA ON INVOICE” section and indicate the number of instalments you prefer (2, 3 or 4). From here, please click on “request an invoice” and we will follow up directly to set up your payment.
Dates
Pick a date to start the learning!
Gain access to our exclusive alumni community
As a Growth Tribe alumni, you will join a community of over 15,000 professionals and gain exclusive access to:
- Events, roundtables & workshops
- Online Slack & Facebook groups
- Online Content
- New Courses
- Networking opportunities
And much more…
