Growth Hacking Course
- With Personal Coaching
- 12 Weeks (3-5hrs per week)
- Interactive Online Classroom Training
Become a certified growth marketer. Build technical, data-driven, behavioural psychology & marketing skills to grow businesses and solve user needs.
Why Growth Skills Are So Important
Did You Know?
Attracting new customers costs on average 5x more than keeping existing ones
Source: Leanplum Insights
Did You Know?
Experienced Heads of Growth earn between €54K and €92K per year
Source: Glassdoor Data
Did You Know?
Companies in the “Experimenters Index” (testing culture & infrastructure) perform 690% better than the S&P500 index
Source: James Zeitler, Harvard Business School
So We Built A Course By - and for - Growth Professionals
Adopting A Growth Hacking Mindset
Growth Marketing Process Implementation
An Introduction to Psychographic Personas
Jobs to Be Done Framework
Homework: Personas, Pirate Funnel, GROWS app
Using Soft & Hard Data to Grow Your Business
How Data Fits into the Growth Process
All About Tracking: Making a Plan
Soft Data Tools & Methods
How to Audit your Tracking
Implementing Data Tools
Discovering New Channels for Growth
Piggybacking Your Competitors
Leveraging Other People’s Networks (OPN’s)
Building Conversion Centric Campaigns
Keys to Symmetric Messaging
Building Conversion Centric Landing Pages
Marketing Automation
Inspirational Cases for Building Traction
CRO: The Lift Model
Landing Page Optimisation: Cognitive Overhead
Usability Testing: Value Proposition & Clarity
The Psychology of Persuasion
Getting Started with Tools-Based Marketing
Persuasion Techniques + Use Cases
Urgency + Anxiety
Introduction to Engineered Marketing
Beyond Acquisition
Finding your WOW Moment
Determining WOW Moments with Data
Mapping WOW Momen
Referral Marketing: Growth Loops
Creating and Optimising a Growth Loop
How to Fit Growth in the Organisation
How to Ideate
Ranking Ideas
Experiment Design
Table Coaching
How to Fit Growth Within The Organisation
Depending on your skills assessment these could be:
- Setting up and optimising your paid social advertisement
- Planning your Email marketing campaigns
- Increasing your reach through Search Engine Optimisation
- Formulating and testing a hypothesis
- Implementing an A/B testing solution
- Calculating the ROI of your experiments
- Automating your marketing efforts using tools & API’s
- Improving the customer experience through design
- Fostering a healthy brand and culture for growth
- Calculating retention and churn
- Understanding the product lifecycle framework
- Building a growth team
- Another capability adapted to your needs
Around Tools You Will Learn To Master
Here's The Structure Of The Program
12 Weeks of courses and exercises
12 weeks of live courses, homework (approx. 2-4hrs per week), exercises, reading, videos, templates, micro-learning and engaging interactions with peers
4x Personal Coaching Sessions
Four personalised coaching sessions with your mentor to facilitate your learning progress based on your specific needs
Implement your learnings through real projects
Build multiple shared projects and a final personal project by the end of the program
Lifelong Access & Support
Lifelong access to your online learning environment: review content, videos & resources and stay connected with your community of peers
And some of your instructors 🙂
Sarah Bacom
esearch Methods, Customer Development, Agile + Scrum Methodologies
Tarek Reslan
Landing Page Optimisation, Conversion Rate Optimisation, Paid Acquisition, E-Commerce, LPO
Jean Bonnenfant
Retention, Growth Engines, Virality, Copywriting, LinkedIn, B2B Leadgen,
Daniel Ushida
User Experience Design, conversion Copywriting, Business Modelling, Lean Analytics
Thomas Heeg
UX, Design, Virality, Advertising, Branding + Culture
Vaenisaa Sandrasagren
SEO, Lean Product Development, Conversion Copywriting
Learning Outcomes
What can you do after this course?
Knowledge & Understanding
- Master the growth strategies, tactics & tools used by the world's leading growth teams.
- Gain expertise in cutting-edge research, psychology, copywriting & CRO techniques.
- Master the end-to-end experimentation process, from ideation, design, analysis & implementation.
Application
- Apply cutting-edge processes & frameworks to implement a scaleable & repeatable process of rapid experimentation.
- Set up soft and hard tracking, launch Marketing automation, apply conversion rate optimisation frameworks. & set up growth loop.
- Manage your own growth sprints & teams, rank growth experiment ideas collect data & analyse results.
Improvement & Impact
- Become a master of full-funnel growth marketing & rapid experimentation.
- Embrace the growth mindset & inspire others to do the same.
- Transform into an advanced T-Shaped Growth & Marketing professional with expertise in a wide range of disciplines.
Learning Experience
Here Are More Details About The Program
A Personal Capability Scan Before The Course Starts
The personal assessment will give both you and your coach a clear view of your strengths and main improvement points in the topics that are relevant to this course. We can then adapt your online learning journey to better match your goals. No one-size-fits-all learning here!
Live Online Workshops delivered by Expert Trainers
Our online courses are hosted live to ensure real time teaching and facilitation from our experienced Growth practitioners. Class sizes are limited to ensure you get the real-time support you need.
Immersive Group Interaction with Team Breakout Sessions
Enjoy online break-out sessions for group discussion and peer-to-peer learning, all during live classes. Participants work on real business cases and share their knowledge with the group.
Real-Time Exercises & One-to-One Coaching
You’ll stay engaged with hands-on exercise walk-throughs, and live discussions with trainers and fellow alumni using the latest educational conferencing technologies. You’ll also have regular remote coaching sessions tailored to your specific needs.
Example of a project you'll work on
This student focused on a large B2C retailer. They focused on running ‘top of the funnel’ marketing acquisition experiments, as well as revamping the onboarding and testing features on increase retention.
Example of a project you'll work on
This student was working with an online B2B SaaS company. They participated in a data-driven complete website redesign, helped implement a new subscription model and participated in validating assumptions for a launch in Spain.
Example of a project you'll work on
This student focused on a large Telecommunications company. They ran experiments around website structure and navigation to improve revenue and customer retention.
Example of a project you'll work on
This student focused on an online Media platform. They focused on the top of the funnel using behavioural psychology to run more effective awareness and retargeting campaigns with a big impact on revenue and customer retention.
Get your hands dirty with key tools of the industry
Use the latest and most important tools. We’re addicted to tools and want to share that healthy addiction with you.
Learn at your own pace with self-study tracks
These brand new study tracks allow you to apply your learnings, expand your knowledge and up your skills at your own pace.
Get certified
Graduate with a Growth Tribe certification of competence. You’ll also receive a virtual certificate which alumni add to their Linkedin profile.
Lifelong access to content & alumni community support
You’ll receive lifelong access to the course material through our online learning environment as well as lifelong support from our trainers & your peers through our exclusive online communities.
See What An Online Growth Tribe Course Feels Like
This is a video.. .click play
Detailed Course Curriculum
Before the course starts
We’ll run a complete capability scan in these key capability areas:
- Mindset & Professional skills
- Growth-Specific Capabilities (e.g. Growth Leadership, Marketing Automation, Data & Analytics, Marketing Campaigns, Retention, Saas Growth …)
- Baseline of outcomes (success KPIs we define for the program)
Week 1 - Fundamentals of Growth and Rapid Experimentation
Adopting A Growth Hacking Mindset
Growth Marketing Process Implementation
An Introduction to Psychographic Personas
Jobs to Be Done Framework
Homework: Personas, Pirate Funnel, GROWS app
Week 2 - Self Study & T-Shaping
Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:
- Setting up and optimising your paid social advertisement
- Planning your Email marketing campaigns
- Increasing your reach through Search Engine Optimisation
- Formulating and testing a hypothesis
- Implementing an A/B testing solution
- Calculating the ROI of your experiments
- Automating your marketing efforts using tools & API’s
- Improving the customer experience through design
- Fostering a healthy brand and culture for growth
- Calculating retention and churn
- Understanding the product lifecycle framework
- Building a growth team
- Another capability adapted to your needs
- Reflect on your progress and learnings
- Discuss blockers & questions
- Receive feedback
- Iterate
Week 3 - Working with Dynamic Data
Using Soft & Hard Data to Grow Your Business
How Data Fits into the Growth Process
All About Tracking: Making a Plan
Soft Data: User-testing and Five-Second Tests
How to Audit your Tracking
Implementing Data Tools
Week 4 - Self Study & T-Shaping
Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:
- Setting up and optimising your paid social advertisement
- Planning your Email marketing campaigns
- Increasing your reach through Search Engine Optimisation
- Formulating and testing a hypothesis
- Implementing an A/B testing solution
- Calculating the ROI of your experiments
- Automating your marketing efforts using tools & API’s
- Improving the customer experience through design
- Fostering a healthy brand and culture for growth
- Calculating retention and churn
- Understanding the product lifecycle framework
- Building a growth team
- Another capability adapted to your needs
- Reflect on your progress and learnings
- Discuss blockers & questions
- Receive feedback
- Iterate
Week 5 - Channels for Growth
Discovering New Channels for Growth
Piggybacking Your Competitors
Leveraging Other People’s Networks (OPN’s)
Building Conversion Centric Ads
Keys to Symmetric Messaging
Building Conversion Centric Landing Pages
Build Your First Landing Page
Marketing Automation
Inspirational Cases for Building Traction
Week 6 - Self Study & T-Shaping
Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:
- Setting up and optimising your paid social advertisement
- Planning your Email marketing campaigns
- Increasing your reach through Search Engine Optimisation
- Formulating and testing a hypothesis
- Implementing an A/B testing solution
- Calculating the ROI of your experiments
- Automating your marketing efforts using tools & API’s
- Improving the customer experience through design
- Fostering a healthy brand and culture for growth
- Calculating retention and churn
- Understanding the product lifecycle framework
- Building a growth team
- Another capability adapted to your needs
- Reflect on your progress and learnings
- Discuss blockers & questions
- Receive feedback
- Iterate
Week 7 - Acquisition and Conversion Optimisation
CRO: The Lift Model
Landing Page Optimisation: Cognitive Overhead
Usability Testing: Value Proposition & Clarity
The Psychology of Persuasion
Getting Started with Tools-Based Marketing
Persuasion Techniques + Use Cases
Urgency + Anxiety
Introduction to Engineered Marketing
Week 8 - Self Study & T-Shaping
Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:
- Setting up and optimising your paid social advertisement
- Planning your Email marketing campaigns
- Increasing your reach through Search Engine Optimisation
- Formulating and testing a hypothesis
- Implementing an A/B testing solution
- Calculating the ROI of your experiments
- Automating your marketing efforts using tools & API’s
- Improving the customer experience through design
- Fostering a healthy brand and culture for growth
- Calculating retention and churn
- Understanding the product lifecycle framework
- Building a growth team
- Another capability adapted to your needs
- Reflect on your progress and learnings
- Discuss blockers & questions
- Receive feedback
- Iterate
Week 9 - Activation & Growth Loops
Beyond Acquisition
Finding your WOW Moment
Determining WOW Moments with Data
Mapping WOW Moments
Referral Marketing: Growth Loops
Creating and Optimising a Growth Loop
Week 10 - Self Study & T-Shaping
Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:
- Setting up and optimising your paid social advertisement
- Planning your Email marketing campaigns
- Increasing your reach through Search Engine Optimisation
- Formulating and testing a hypothesis
- Implementing an A/B testing solution
- Calculating the ROI of your experiments
- Automating your marketing efforts using tools & API’s
- Improving the customer experience through design
- Fostering a healthy brand and culture for growth
- Calculating retention and churn
- Understanding the product lifecycle framework
- Building a growth team
- Another capability adapted to your needs
- Reflect on your progress and learnings
- Discuss blockers & questions
- Receive feedback
- Iterate
Week 11 - Fitting Growth In Organisations
How to Ideate
Ranking Ideas
Experiment Design
Table Coaching
How to Fit Growth Within The Organisation
Week 12 - Self Study & T-Shaping
Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:
- Setting up and optimising your paid social advertisement
- Planning your Email marketing campaigns
- Increasing your reach through Search Engine Optimisation
- Formulating and testing a hypothesis
- Implementing an A/B testing solution
- Calculating the ROI of your experiments
- Automating your marketing efforts using tools & API’s
- Improving the customer experience through design
- Fostering a healthy brand and culture for growth
- Calculating retention and churn
- Understanding the product lifecycle framework
- Building a growth team
- Another capability adapted to your needs
- Reflect on your progress and learnings
- Discuss blockers & questions
- Receive feedback
- Iterate
Then in 12 weeks.. You become a 'T-Shaped' UX designer
The T-shaped UXer is a cross-functional asset. They possess a broad width of knowledge complemented by a deep understanding of user experience design. They earn more and are more adaptable.
Some Of The Companies Our Alumni Work At
Flexible Payment Options
- If you would like to opt in to pay by instalment, please note this under the “MORE INFO / EXTRA ON INVOICE” section and indicate the number of instalments you prefer (2, 3 or 4). From here, please click on “request an invoice” and we will follow up directly to set up your payment.
Dates
Pick a date to start the learning!
Online Live
October 20 – January 26
Every Tuesday, 6:30 pm - 9:00 pm, CEST
Online Live
November 12 – February 18
Biweekly on Thursday, 6:30 pm - 9:00 pm, CEST
Online Live
December 1 – March 2
Biweekly on Tuesday, 6:30 pm - 9:00 pm, CEST
Online Live
January 7 – March 25
Biweekly on Thursday, 6:30 pm - 9:00 pm, CEST
Gain access to our exclusive alumni community
As a Growth Tribe alumni, you will join a community of over 15,000 professionals and gain exclusive access to:
- Events, roundtables & workshops
- Online Slack & Facebook groups
- Online Content
- New Courses
- Networking opportunities
And much more…
