Growth Hacking Course
- With Personal Coaching

12 Weeks (3-5hrs per week)
Interactive Online Classroom Training

Become a certified growth marketer. Build technical, data-driven, behavioural psychology & marketing skills to grow businesses and solve user needs.

Why Growth Skills Are So Important

Did You Know?

0 x

Attracting new customers costs on average 5x more than keeping existing ones

Source: Leanplum Insights

Did You Know?

€ 10 K

Experienced Heads of Growth earn between €54K and €92K per year

Source: Glassdoor Data

Did You Know?

0 %

Companies in the “Experimenters Index” (testing culture & infrastructure) perform 690% better than the S&P500 index

Source: James Zeitler, Harvard Business School

So We Built A Course By - and for - Growth Professionals

The Fundamentals

Adopting A Growth Hacking Mindset
Growth Marketing Process Implementation
An Introduction to Psychographic Personas
Jobs to Be Done Framework
Homework: Personas, Pirate Funnel, GROWS app

Working with Dynamic Data

Using Soft & Hard Data to Grow Your Business
How Data Fits into the Growth Process
All About Tracking: Making a Plan
Soft Data Tools & Methods
How to Audit your Tracking
Implementing Data Tools

Awareness TOFU

Discovering New Channels for Growth
Piggybacking Your Competitors
Leveraging Other People’s Networks (OPN’s)
Building Conversion Centric Campaigns
Keys to Symmetric Messaging
Building Conversion Centric Landing Pages
Marketing Automation
Inspirational Cases for Building Traction

Acquisition, Persuasion & CRO

CRO: The Lift Model
Landing Page Optimisation: Cognitive Overhead
Usability Testing: Value Proposition & Clarity
The Psychology of Persuasion
Getting Started with Tools-Based Marketing
Persuasion Techniques + Use Cases
Urgency + Anxiety
Introduction to Engineered Marketing

Activation

Beyond Acquisition
Finding your WOW Moment
Determining WOW Moments with Data
Mapping WOW Momen

Growth Loops

Referral Marketing: Growth Loops
Creating and Optimising a Growth Loop

Fitting Growth In Organisations

How to Fit Growth in the Organisation
How to Ideate
Ranking Ideas
Experiment Design
Table Coaching
How to Fit Growth Within The Organisation

Focus on specific personal capabilities

Depending on your skills assessment these could be:

Setting up and optimising your paid social advertisement
Planning your Email marketing campaigns
Increasing your reach through Search Engine Optimisation
Formulating and testing a hypothesis
Implementing an A/B testing solution
Calculating the ROI of your experiments
Automating your marketing efforts using tools & API’s
Improving the customer experience through design
Fostering a healthy brand and culture for growth
Calculating retention and churn
Understanding the product lifecycle framework
Building a growth team
Another capability adapted to your needs

Around Tools You Will Learn To Master

Here's The Structure Of The Program

12 Weeks of courses and exercises

12 weeks of live courses, homework (approx. 2hrs per week), exercises, reading, videos, templates, micro-learning and engaging interactions with peers

6x Personal Coaching Sessions

Six personalised coaching sessions with your mentor to facilitate your learning progress based on your specific needs

Implement your learnings through real projects

Build multiple shared projects and a final personal project by the end of the program

Lifelong Access & Support

Lifelong access to your online learning environment: review content, videos & resources and stay connected with your community of peers

And some of your instructors 🙂

Learning Outcomes

What can you do after this course?

Knowledge & Understanding

Application

Apply cutting-edge processes & frameworks to implement a scaleable & repeatable process of rapid experimentation.
Set up soft and hard tracking, launch Marketing automation, apply conversion rate optimisation frameworks. & set up growth loop.
Manage your own growth sprints & teams, rank growth experiment ideas collect data & analyse results.

Improvement & Impact

Learning Experience

Here Are More Details About The Program

A Personal Capability Scan Before The Course Starts

The personal assessment will give both you and your coach a clear view of your strengths and main improvement points in the topics that are relevant to this course. We can then adapt your online learning journey to better match your goals. No one-size-fits-all learning here!

Live Online Workshops delivered by Expert Trainers

Our online courses are hosted live to ensure real time teaching and facilitation from our experienced Data Science practitioners. Class sizes are limited to ensure you get the real-time support you need.

Immersive Group Interaction with Team Breakout Sessions

Enjoy online break-out sessions for group discussion and peer-to-peer learning, all during live classes. Participants work on real business cases and share their knowledge with the group.

Real-Time Exercises & One-to-One Coaching

You’ll stay engaged with hands-on exercise walk-throughs, and live discussions with trainers and fellow alumni using the latest educational conferencing technologies. You’ll also have regular remote coaching sessions tailored to your specific needs.

Example of a project you'll work on

This student focused on a large B2C retailer. They focused on running ‘top of the funnel’ marketing acquisition experiments, as well as revamping the onboarding and testing features on increase retention.

Example of a project you'll work on

This student was working with an online B2B SaaS company. They participated in a data-driven complete website redesign, helped implement a new subscription model and participated in validating assumptions for a launch in Spain.

Example of a project you'll work on

This student focused on a large Telecommunications company. They ran experiments around website structure and navigation to improve revenue and customer retention.

Example of a project you'll work on

This student focused on an online Media platform. They focused on the top of the funnel using behavioural psychology to run more effective awareness and retargeting campaigns with a big impact on revenue and customer retention.

Get your hands dirty with key tools of the industry

Use the latest and most important tools. We’re addicted to tools and want to share that healthy addiction with you.

Learn at your own pace with self-study tracks

These brand new study tracks allow you to apply your learnings, expand your knowledge and up your skills at your own pace.

Get certified

Graduate with a Growth Tribe certification of competence. You’ll also receive a virtual certificate which alumni add to their Linkedin profile.

Lifelong access to content & alumni community support

You’ll receive lifelong access to the course material through our online learning environment as well as lifelong support from our trainers & your peers through our exclusive online communities.

See What An Online Growth Tribe Course Feels Like

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Detailed Course Curriculum

Before the course starts

Personal Capability Assessment

We’ll run a complete capability scan in these key capability areas:

Mindset & Professional skills
Growth-Specific Capabilities (e.g. Growth Leadership, Marketing Automation, Data & Analytics, Marketing Campaigns, Retention, Saas Growth …)
Baseline of outcomes (success KPIs we define for the program)

Week 1 - Fundamentals of Growth and Rapid Experimentation

The Fundamentals

Adopting A Growth Hacking Mindset
Growth Marketing Process Implementation
An Introduction to Psychographic Personas
Jobs to Be Done Framework
Homework: Personas, Pirate Funnel, GROWS app

Week 2 - Self Study & T-Shaping

T-shaping: Focus on key capabilities. Depending on your assessment these could be:

Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:

Setting up and optimising your paid social advertisement
Planning your Email marketing campaigns
Increasing your reach through Search Engine Optimisation
Formulating and testing a hypothesis
Implementing an A/B testing solution
Calculating the ROI of your experiments
Automating your marketing efforts using tools & API’s
Improving the customer experience through design
Fostering a healthy brand and culture for growth
Calculating retention and churn
Understanding the product lifecycle framework
Building a growth team
Another capability adapted to your needs

Implement your learnings through coaching

Reflect on your progress and learnings
Discuss blockers & questions
Receive feedback
Iterate

Week 3 - Working with Dynamic Data

Soft and Hard Data

Using Soft & Hard Data to Grow Your Business

How Data Fits into the Growth Process

All About Tracking: Making a Plan

Soft Data: User-testing and Five-Second Tests

How to Audit your Tracking

Implementing Data Tools

Week 4 - Self Study & T-Shaping

T-shaping: Focus on key capabilities. Depending on your assessment these could be:

Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:

Setting up and optimising your paid social advertisement
Planning your Email marketing campaigns
Increasing your reach through Search Engine Optimisation
Formulating and testing a hypothesis
Implementing an A/B testing solution
Calculating the ROI of your experiments
Automating your marketing efforts using tools & API’s
Improving the customer experience through design
Fostering a healthy brand and culture for growth
Calculating retention and churn
Understanding the product lifecycle framework
Building a growth team
Another capability adapted to your needs

Implement your learnings through coaching

Reflect on your progress and learnings
Discuss blockers & questions
Receive feedback
Iterate

Week 5 - Channels for Growth

Awareness TOFU

Discovering New Channels for Growth
Piggybacking Your Competitors
Leveraging Other People’s Networks (OPN’s)
Building Conversion Centric Ads
Keys to Symmetric Messaging
Building Conversion Centric Landing Pages
Build Your First Landing Page
Marketing Automation
Inspirational Cases for Building Traction

Week 6 - Self Study & T-Shaping

T-shaping: Focus on key capabilities. Depending on your assessment these could be:

Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:

Setting up and optimising your paid social advertisement
Planning your Email marketing campaigns
Increasing your reach through Search Engine Optimisation
Formulating and testing a hypothesis
Implementing an A/B testing solution
Calculating the ROI of your experiments
Automating your marketing efforts using tools & API’s
Improving the customer experience through design
Fostering a healthy brand and culture for growth
Calculating retention and churn
Understanding the product lifecycle framework
Building a growth team
Another capability adapted to your needs

Implement your learnings through coaching

Reflect on your progress and learnings
Discuss blockers & questions
Receive feedback
Iterate

Week 7 - Acquisition and Conversion Optimisation

Acquisition, Persuasion & CRO

Week 8 - Self Study & T-Shaping

T-shaping: Focus on key capabilities. Depending on your assessment these could be:

Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:

Setting up and optimising your paid social advertisement
Planning your Email marketing campaigns
Increasing your reach through Search Engine Optimisation
Formulating and testing a hypothesis
Implementing an A/B testing solution
Calculating the ROI of your experiments
Automating your marketing efforts using tools & API’s
Improving the customer experience through design
Fostering a healthy brand and culture for growth
Calculating retention and churn
Understanding the product lifecycle framework
Building a growth team
Another capability adapted to your needs

Implement your learnings through coaching

Reflect on your progress and learnings
Discuss blockers & questions
Receive feedback
Iterate

Week 9 - Activation & Growth Loops

Activation + Growth Loops

Beyond Acquisition
Finding your WOW Moment
Determining WOW Moments with Data
Mapping WOW Moments
Referral Marketing: Growth Loops
Creating and Optimising a Growth Loop

Week 10 - Self Study & T-Shaping

T-shaping: Focus on key capabilities. Depending on your assessment these could be:

Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:

Setting up and optimising your paid social advertisement
Planning your Email marketing campaigns
Increasing your reach through Search Engine Optimisation
Formulating and testing a hypothesis
Implementing an A/B testing solution
Calculating the ROI of your experiments
Automating your marketing efforts using tools & API’s
Improving the customer experience through design
Fostering a healthy brand and culture for growth
Calculating retention and churn
Understanding the product lifecycle framework
Building a growth team
Another capability adapted to your needs

Implement your learnings through coaching

Reflect on your progress and learnings
Discuss blockers & questions
Receive feedback
Iterate

Week 11 - Fitting Growth In Organisations

Methods on Fitting Growth Within Your Organisation

How to Ideate
Ranking Ideas
Experiment Design
Table Coaching
How to Fit Growth Within The Organisation

Certification, The Community & Next Steps

Week 12 - Self Study & T-Shaping

T-shaping: Focus on key capabilities. Depending on your assessment these could be:

Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:

Setting up and optimising your paid social advertisement
Planning your Email marketing campaigns
Increasing your reach through Search Engine Optimisation
Formulating and testing a hypothesis
Implementing an A/B testing solution
Calculating the ROI of your experiments
Automating your marketing efforts using tools & API’s
Improving the customer experience through design
Fostering a healthy brand and culture for growth
Calculating retention and churn
Understanding the product lifecycle framework
Building a growth team
Another capability adapted to your needs

Implement your learnings through coaching

Reflect on your progress and learnings
Discuss blockers & questions
Receive feedback
Iterate

Then in 12 weeks.. You become a 'T-Shaped' UX designer

The T-shaped UXer is a cross-functional asset. They possess a broad width of knowledge complemented by a deep understanding of user experience design. They earn more and are more adaptable.