A.I. for Marketing Crash Course

Give your marketing strategy an unfair advantage by learning how to leverage artificial intelligence. No coding needed!

Learn how to apply AI to each stage of the marketing funnel, to improve conversions, improve the customer experience and drive growth

learning process

Understand how AI can be utilised to solve business problems and empower marketing

Get hands on building your own machine learning models, to predict churn, CLTV & predict consumer behaviour. All without code!

We guide the teams at:

vodafone logo
p&g logo
ing logo
tomtom logo
deloitte logo
IBM Logo

Course Overview

Transform your marketing approach with artificial intelligence in our 3-day live online course.

This 3-day A.I. for Marketing  course will teach you how to extract insights from your existing data volumes. We made the course code-free so that you can focus on executing and applying A.I. to your marketing strategy right away.

During the course, you will be introduced to tools and resources and start working with A.I. through several hands-on exercises.

By leveraging A.I., you will not only become more data-driven but also gain a competitive advantage in your field.

Same renowned classroom experience, now live & online

0 +
Alumni globally
0 +
Companies trained
0
Average Course Rating

Learning Outcomes

What can you do
after this course?

Knowledge & Understanding:​
Knowledge & Understanding:​
Understand different approaches to using AI in a business & marketing context and when and where they should be utilised
Discover the components of A.I. and gain a solid understanding of its present & future scope
Feel confident in presenting the uses and benefits of A.I. from a marketing perspective
Application
Application
Get hands on building your own machine learning models, to predict churn, CLTV & predict consumer behaviour
Use code-free tools to apply AI models to your live data sets. Gain powerful insights that present an unfair marketing advantage
Learn how to apply AI to each stage of the marketing funnel, to improve conversions, improve the customer experience and drive growth
Improvement & Impact:
Improvement & Impact:
Start working more effectively with data & analytics teams. Know the right questions to ask and the right conversations to have
Better translate business problems into analytics questions

Learning Experience

Interactive Remote Classroom Experience.
Same high-impact enjoyable learning, now from anywhere!

Live Online Remote Training from Experienced Growth Practitioners

Our online courses are hosted live to ensure real time teaching and facilitation from our experienced growth practitioners. Class sizes are limited to ensure you get the real-time support you need.

growth marketing online course

Get Hands-On with Real-Time Exercise Walkthroughs & Guidance

Our online learning experience is never solitary. You’ll stay engaged with hands-on exercise walk-throughs, and live discussions with trainers and fellow alumni using the latest educational conferencing technologies.

Immersive Group Interaction with Team Breakout Sessions

Enjoy online break-out sessions for group discussion and peer-to-peer learning, all during live classes. Participants work on real business cases and share their knowledge with the group.

self study

Learn at your own pace with brand new self-study tracks

These brand new study tracks allow you to apply your learnings, expand your knowledge and up your skills at your own pace.

Lifelong access to the online learning environment & community

You’ll receive lifelong access to the course material through our online learning environment as well as lifelong support from our trainers & your peers through our exclusive online communities.

learning support

3x Live Training Sessions

Three 3-hour live online sessions to explore applications of A.I. and build your own models with guidance from our experts.

champion-growth

Bonus Study Tracks

Bonus study tracks to help you apply your learnings and expand your knowledge, at your own pace

learning process

Lifelong Access & Support

Gain lifelong access to our online learning environment to review slides, videos & resources and access to our online community on slack

Course Curriculum

Day 1

  • Demystification of AI – Perspective, definitions, state of adoption, tools and more.
  • Introduction to Predictions – Dataiku, binomial predictions, main algorithms, validation methods, performance metrics and more.

Day 2

  • Predicting Churn – Behaviour prediction, visualisation, AI canvas, Pirate Funnel and more..
  • Predicting CLTV  – Continuous Predictions, Methods and Overfitting.
  • Clustering – Data driven personas and unsupervised learning.

Day 3

  • Natural Language ProcessingIntroduction to Orange, text Mining, Sentiment Analysis, Topic Modelling.
  • Image Analysis – Turning images into numbers, convolutional neural networks,
    computer vision.

Bonus On-Demand Content

  • Clustering Weblogs 
  • Psychographics with Principal Component Analysis

Alumni Stories

Discover the impact this course has on people & their businesses

We design courses that drive results for both individuals & businesses. Focusing on the world’s most in-demand skills, our methodology ensures that all learning material is highly relevant & useful and taught in a way that is highly engaging & enjoyable.

Dates & Prices

Pick a date to start the learning!

Online Live

June 22nd – June 24th

GT-2DCC

Monday to Wednesday, 14:00 - 18:00, CET

DKK 9679 excl. VAT

Gain access to our exclusive alumni community

As a Growth Tribe alumni, you will join a community of over 15,000 professional and gain exclusive access to:

  • Events, roundtables & workshops
  • Online Slack & Facebook groups
  • Online Content
  • New Courses
  • Networking opportunities

And much more…

circles 2

Business Solutions

Looking to learn as a team?

circles 3