Growth Marketing Immersive
- Live & Interactive Online Course
Become a certified Growth Marketing professional with comprehensive online training to fully master all aspects of growth & experimentation.
Become a T-Shaped Growth Marketing expert
Master cutting-edge growth strategies & rapid experimentation
Discover the cutting-edge tool stacks used by businesses to fuel growth
Course Overview
Master cutting-edge techniques in rapid experimentation & data-driven marketing
Master the Essentials of Growth in our 6-week online growth marketing course. Deep dive into the cutting-edge growth processes, frameworks and mental models used by fast growing companies and their people.
After the 6th week of learning you will receive your certificate of completion that validates you have the skills necessary to be a Growth Hacker. We have trained 1.100 companies that are looking for professionals with the skill-set we teach.
The Course Begins With Your Personal Capability Scan
The personal assessment will give both you and your coach a clear view of your strengths and main improvement points in the topics that are relevant to this course. We can then adapt your online learning journey to better match your goals. No one-size-fits-all learning here!
Learning Outcomes
What can you do after this course?
Knowledge & Understanding
- Master the growth strategies, tactics & tools used by the world's leading growth teams.
- Gain expertise in cutting-edge research, psychology, copywriting & CRO techniques.
- Master the end-to-end experimentation process, from ideation, design, analysis & implementation.
Application
- Apply cutting-edge processes & frameworks to implement a scaleable & repeatable process of rapid experimentation.
- Set up soft and hard tracking, launch Marketing automation, apply conversion rate optimisation frameworks. & set up growth loop.
- Manage your own growth sprints & teams, rank growth experiment ideas collect data & analyse results.
Improvement & Impact
- Become a master of full-funnel growth marketing & rapid experimentation.
- Embrace the growth mindset & inspire others to do the same.
- Transform into an advanced T-Shaped Growth & Marketing professional with expertise in a wide range of disciplines.
We guide the teams at:
Learning Experience
Interactive Remote Classroom Experience.
Same high-impact enjoyable learning, now from anywhere!
Live Online Workshops delivered by Expert Trainers
Our online courses are hosted live to ensure real time teaching and facilitation from our experienced growth practitioners. Class sizes are limited to ensure you get the real-time support you need.
Real-Time Exercise Walkthroughs, Guidance & One-to-One Coaching
You’ll stay engaged with hands-on exercise walk-throughs, and live discussions with trainers and fellow alumni using the latest educational conferencing technologies. You’ll also have regular remote coaching sessions tailored to your specific needs.
Immersive Group Interaction with Team Breakout Sessions
Enjoy online break-out sessions for group discussion and peer-to-peer learning, all during live classes. Participants work on real business cases and share their knowledge with the group.
Learn at your own pace with brand new self-study tracks
These brand new study tracks allow you to apply your learnings, expand your knowledge and up your skills at your own pace.
Lifelong access to content & alumni community support
You’ll receive lifelong access to the course material through our online learning environment as well as lifelong support from our trainers & your peers through our exclusive online communities.
6x Live Training Sessions
Six weekly live online training sessions exploring 50 tools & 40 guided exercises
Personal Coaching Sessions
Personalised coaching sessions with your mentor to facilitate your learning progress
Bonus Study Tracks
Bonus study tracks to help you apply your learnings and expand your knowledge, at your own pace
Lifelong Access & Support
Gain lifelong access to our online learning environment to review slides, videos & resources and access to our online community on slack
Course Curriculum
Week 1
- Adopting A Growth Hacking Mindset
- Growth Marketing Process Implementation
- An Introduction to Psychographic Personas
- Jobs to Be Done Framework
- Homework: Personas, Pirate Funnel, GROWS app
Week 2
- Set up Google Analytics and Google Tag Manager
- Using Soft & Hard Data to Grow Your Business
- How Data Fits into the Growth Process
- All About Tracking: Making a Plan
- Soft Data: User-testing and Five-Second Tests
- How to Audit your Tracking
- Implementing Data Tools
Week 3
- Discovering New Channels for Growth
- Piggybacking Your Competitors
- Leveraging Other People’s Networks (OPN’s)
- Building Conversion Centric Ads
- Keys to Symmetric Messaging
- Building Conversion Centric Landing Pages
- Build Your First Landing Page
- Marketing Automation
- Inspirational Cases for Building Traction
Week 4
- CRO: The Lift Model
- LPO: Relevance & Symmetric Messaging
- Landing Page Optimisation: Cognitive Overhead
- Usability Testing: Value Proposition & Clarity
- The Psychology of Persuasion
- Getting Started with Tools-Based Marketing
- Persuasion Techniques + Use Cases
Week 5
- Beyond Acquisition
- Finding your WOW Moment
- Optimising Your User’s Activation
- Referral Marketing: Growth Loops
- Creating and Optimising a Growth Loop
Week 6
- Finding Your One Metric That Matters (OMTM)
- Designing Your First Growth Experiment
- Gathering & Ranking Your Experiment Ideas
- Outlining Growth Experiments
- A Process for Implementing Growth: Next Steps
- Coaching from Growth Experts
Dates & Prices
Pick a date to start the learning!
Gain access to our exclusive alumni community
As a Growth Tribe alumni, you will join a community of over 15,000 professional and gain exclusive access to:
- Events, roundtables & workshops
- Online Slack & Facebook groups
- Online Content
- New Courses
- Networking opportunities
And much more…
