Brand and Community Building in Web3
The story we want you to understand is not only invest in a new technology, but it is also important to develop a new experience for your customers and users.
Sharon Sciammas
A growth hacker who helps create real world experiences and stories, with a focus on community building and activation. I have over 18 years of experience in technology and startups, including working with companies like Microsoft and Samsung & co-founding W3B Labs in Amsterdam.
During 2021-22 web3 explosion there was one thing that stood out: Projects with big promises & incredible stories got huge traction.
Bored Ape Yacht Club, doodles, ConstitutionDAO, and Nouns raised hundreds of millions in just a few months - Unprecedented traction compared to web2.
In the meanwhile, "Web 2" brands like Nike and Starbucks are building super fan communities using web3 tech to drive new experiences to their customer base.
In this talk we'll explore:
✅ What are the storytelling principles that support those web3 projects to grow so rapidly
✅ How to incorporate storytelling in your business and in Web3