Growth Hacking Course
- With Personal Coaching

Become a certified growth marketer. Build technical, data-driven, behavioural psychology & marketing skills to grow businesses and solve user needs.

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Why Growth Skills Are So Important

Did You Know?

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Attracting new customers costs on average 5x more than keeping existing ones

Source: Leanplum Insights

Did You Know?

10 K

Experienced Heads of Growth earn between €54K and €92K per year

Source: Glassdoor Data

Did You Know?

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Companies in the ”Experimenters Index” (testing culture & infrastructure) perform 690% better than the S&P500 index

Source: James Zeitler, Harvard Business School

So We Built A Course By - and for - Growth Professionals

Adopting A Growth Hacking Mindset
Growth Marketing Process Implementation
An Introduction to Psychographic Personas
Jobs to Be Done Framework
Homework: Personas, Pirate Funnel, GROWS app

Using Soft & Hard Data to Grow Your Business
How Data Fits into the Growth Process
All About Tracking: Making a Plan
Soft Data Tools & Methods
How to Audit your Tracking
Implementing Data Tools

Discovering New Channels for Growth
Piggybacking Your Competitors
Leveraging Other People’s Networks (OPN’s)
Building Conversion Centric Campaigns
Keys to Symmetric Messaging
Building Conversion Centric Landing Pages
Marketing Automation
Inspirational Cases for Building Traction

CRO: The Lift Model
Landing Page Optimisation: Cognitive Overhead
Usability Testing: Value Proposition & Clarity
The Psychology of Persuasion
Getting Started with Tools-Based Marketing
Persuasion Techniques + Use Cases
Urgency + Anxiety
Introduction to Engineered Marketing

Beyond Acquisition
Finding your WOW Moment
Determining WOW Moments with Data
Mapping WOW Momen

Referral Marketing: Growth Loops
Creating and Optimising a Growth Loop

How to Fit Growth in the Organisation
How to Ideate
Ranking Ideas
Experiment Design
Table Coaching
How to Fit Growth Within The Organisation

Depending on your skills assessment these could be:

  • Setting up and optimising your paid social advertisement 
  • Planning your Email marketing campaigns
  • Increasing your reach through Search Engine Optimisation
  • Formulating and testing a hypothesis
  • Implementing an A/B testing solution
  • Calculating the ROI of your experiments
  • Automating your marketing efforts using tools & API’s
  • Improving the customer experience through design
  • Fostering a healthy brand and culture for growth
  • Calculating retention and churn 
  • Understanding the product lifecycle framework
  • Building a growth team 
  • Another capability adapted to your needs

Around Tools You Will Learn To Master

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Here's The Structure Of The Program

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12 Weeks of courses and exercises

12 weeks of live courses, homework (approx. 2-4hrs per week), exercises, reading, videos, templates, micro-learning and engaging interactions with peers

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4x Personal Coaching Sessions

Four personalised coaching sessions with your mentor to facilitate your learning progress based on your specific needs

Implement your learnings through real projects

Build multiple shared projects and a final personal project by the end of the program

Growth Tribe

Lifelong Access & Support

Lifelong access to your online learning environment: review content, videos & resources and stay connected with your community of peers

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And some of your instructors 🙂

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Sarah Bacom

esearch Methods, Customer Development, Agile + Scrum Methodologies

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Tarek Reslan

Landing Page Optimisation, Conversion Rate Optimisation, Paid Acquisition, E-Commerce, LPO

jean-bonnenfant-transparent

Jean Bonnenfant

Retention, Growth Engines, Virality, Copywriting, LinkedIn, B2B Leadgen,

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Daniel Ushida

User Experience Design, conversion Copywriting, Business Modelling, Lean Analytics

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Thomas Heeg

UX, Design, Virality, Advertising, Branding + Culture

Vaenisaa-Sandrasagren-transparent

Vaenisaa Sandrasagren

SEO, Lean Product Development, Conversion Copywriting

Learning Outcomes

What can you do after this course?

Knowledge & Understanding

  • Master the growth strategies, tactics & tools used by the world's leading growth teams.​
  • Gain expertise in cutting-edge research, psychology, copywriting & CRO techniques​.
  • Master the end-to-end experimentation process, from ideation, design, analysis & implementation​.

Application

  • Apply cutting-edge processes & frameworks to implement a scaleable & repeatable process of rapid experimentation​.
  • Set up soft and hard tracking, launch Marketing automation, apply conversion rate optimisation frameworks. & set up growth loop.
  • Manage your own growth sprints & teams, rank growth experiment ideas collect data & analyse results.

Improvement & Impact

  • Become a master of full-funnel growth marketing & rapid experimentation.
  • Embrace the growth mindset & inspire others to do the same.
  • Transform into an advanced T-Shaped Growth & Marketing professional with expertise in a wide range of disciplines.

Learning Experience

Here Are More Details About The Program

A Personal Capability Scan Before The Course Starts

The personal assessment will give both you and your coach a clear view of your strengths and main improvement points in the topics that are relevant to this course. We can then adapt your online learning journey to better match your goals. No one-size-fits-all learning here!

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Live Online Workshops delivered by Expert Trainers

Our online courses are hosted live to ensure real time teaching and facilitation from our experienced Growth practitioners. Class sizes are limited to ensure you get the real-time support you need.

Immersive Group Interaction with Team Breakout Sessions

Enjoy online break-out sessions for group discussion and peer-to-peer learning, all during live classes. Participants work on real business cases and share their knowledge with the group.

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Real-Time Exercises & One-to-One Coaching

You’ll stay engaged with hands-on exercise walk-throughs, and live discussions with trainers and fellow alumni using the latest educational conferencing technologies. You’ll also have regular remote coaching sessions tailored to your specific needs.

Example of a project you'll work on

This student focused on a large B2C retailer. They focused on running ’top of the funnel’ marketing acquisition experiments, as well as revamping the onboarding and testing features on increase retention.

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Example of a project you'll work on

This student was working with an online B2B SaaS company. They participated in a data-driven complete website redesign, helped implement a new subscription model and participated in validating assumptions for a launch in Spain. 

Example of a project you'll work on

This student focused on a large Telecommunications company. They ran experiments around website structure and navigation to improve revenue and customer retention.

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Example of a project you'll work on

This student focused on an online Media platform. They focused on the top of the funnel using behavioural psychology to run more effective awareness and retargeting campaigns with a big impact on revenue and customer retention.

Get your hands dirty with key tools of the industry

Use the latest and most important tools. We’re  addicted to tools and want to share that healthy addiction with you.

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Learn at your own pace with self-study tracks

These brand new study tracks allow you to apply your learnings, expand your knowledge and up your skills at your own pace.

Get certified

Graduate with a Growth Tribe certification of competence. You’ll also receive a virtual certificate which alumni add to their Linkedin profile.

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Lifelong access to content & alumni community support

You’ll receive lifelong access to the course material through our online learning environment as well as lifelong support from our trainers & your peers through our exclusive online communities.

See What An Online Growth Tribe Course Feels Like

This is a video.. .click play

Play Video

Detailed Course Curriculum

Before the course starts

We’ll run a complete capability scan in these key capability areas:

  • Mindset & Professional skills
  • Growth-Specific Capabilities (e.g. Growth Leadership, Marketing Automation, Data & Analytics, Marketing Campaigns, Retention, Saas Growth …)
  • Baseline of outcomes (success KPIs we define for the program)

Week 1 - Fundamentals of Growth and Rapid Experimentation

Adopting A Growth Hacking Mindset
Growth Marketing Process Implementation
An Introduction to Psychographic Personas
Jobs to Be Done Framework
Homework: Personas, Pirate Funnel, GROWS app

Week 2 - Self Study & T-Shaping

Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:

  • Setting up and optimising your paid social advertisement
  • Planning your Email marketing campaigns
  • Increasing your reach through Search Engine Optimisation
  • Formulating and testing a hypothesis
  • Implementing an A/B testing solution
  • Calculating the ROI of your experiments
  • Automating your marketing efforts using tools & API’s
  • Improving the customer experience through design
  • Fostering a healthy brand and culture for growth
  • Calculating retention and churn
  • Understanding the product lifecycle framework
  • Building a growth team
  • Another capability adapted to your needs
  • Reflect on your progress and learnings
  • Discuss blockers & questions
  • Receive feedback
  • Iterate

Week 3 - Working with Dynamic Data

Using Soft & Hard Data to Grow Your Business

How Data Fits into the Growth Process

All About Tracking: Making a Plan

Soft Data: User-testing and Five-Second Tests

How to Audit your Tracking 

Implementing Data Tools

Week 4 - Self Study & T-Shaping

Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:

  • Setting up and optimising your paid social advertisement
  • Planning your Email marketing campaigns
  • Increasing your reach through Search Engine Optimisation
  • Formulating and testing a hypothesis
  • Implementing an A/B testing solution
  • Calculating the ROI of your experiments
  • Automating your marketing efforts using tools & API’s
  • Improving the customer experience through design
  • Fostering a healthy brand and culture for growth
  • Calculating retention and churn
  • Understanding the product lifecycle framework
  • Building a growth team
  • Another capability adapted to your needs
  • Reflect on your progress and learnings
  • Discuss blockers & questions
  • Receive feedback
  • Iterate

Week 5 - Channels for Growth

Discovering New Channels for Growth
Piggybacking Your Competitors
Leveraging Other People’s Networks (OPN’s)
Building Conversion Centric Ads
Keys to Symmetric Messaging
Building Conversion Centric Landing Pages
Build Your First Landing Page
Marketing Automation
Inspirational Cases for Building Traction

Week 6 - Self Study & T-Shaping

Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:

  • Setting up and optimising your paid social advertisement
  • Planning your Email marketing campaigns
  • Increasing your reach through Search Engine Optimisation
  • Formulating and testing a hypothesis
  • Implementing an A/B testing solution
  • Calculating the ROI of your experiments
  • Automating your marketing efforts using tools & API’s
  • Improving the customer experience through design
  • Fostering a healthy brand and culture for growth
  • Calculating retention and churn
  • Understanding the product lifecycle framework
  • Building a growth team
  • Another capability adapted to your needs
  • Reflect on your progress and learnings
  • Discuss blockers & questions
  • Receive feedback
  • Iterate

Week 7 - Acquisition and Conversion Optimisation

CRO: The Lift Model
Landing Page Optimisation: Cognitive Overhead
Usability Testing: Value Proposition & Clarity
The Psychology of Persuasion
Getting Started with Tools-Based Marketing
Persuasion Techniques + Use Cases
Urgency + Anxiety
Introduction to Engineered Marketing

Week 8 - Self Study & T-Shaping

Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:

  • Setting up and optimising your paid social advertisement
  • Planning your Email marketing campaigns
  • Increasing your reach through Search Engine Optimisation
  • Formulating and testing a hypothesis
  • Implementing an A/B testing solution
  • Calculating the ROI of your experiments
  • Automating your marketing efforts using tools & API’s
  • Improving the customer experience through design
  • Fostering a healthy brand and culture for growth
  • Calculating retention and churn
  • Understanding the product lifecycle framework
  • Building a growth team
  • Another capability adapted to your needs
  • Reflect on your progress and learnings
  • Discuss blockers & questions
  • Receive feedback
  • Iterate

Week 9 - Activation & Growth Loops

Beyond Acquisition
Finding your WOW Moment
Determining WOW Moments with Data
Mapping WOW Moments
Referral Marketing: Growth Loops
Creating and Optimising a Growth Loop

Week 10 - Self Study & T-Shaping

Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:

  • Setting up and optimising your paid social advertisement
  • Planning your Email marketing campaigns
  • Increasing your reach through Search Engine Optimisation
  • Formulating and testing a hypothesis
  • Implementing an A/B testing solution
  • Calculating the ROI of your experiments
  • Automating your marketing efforts using tools & API’s
  • Improving the customer experience through design
  • Fostering a healthy brand and culture for growth
  • Calculating retention and churn
  • Understanding the product lifecycle framework
  • Building a growth team
  • Another capability adapted to your needs
  • Reflect on your progress and learnings
  • Discuss blockers & questions
  • Receive feedback
  • Iterate

Week 11 - Fitting Growth In Organisations

How to Ideate
Ranking Ideas
Experiment Design
Table Coaching
How to Fit Growth Within The Organisation

Week 12 - Self Study & T-Shaping

Focus on key capabilities to strengthen your T-shape Depending on your skills assessment these could be:

  • Setting up and optimising your paid social advertisement
  • Planning your Email marketing campaigns
  • Increasing your reach through Search Engine Optimisation
  • Formulating and testing a hypothesis
  • Implementing an A/B testing solution
  • Calculating the ROI of your experiments
  • Automating your marketing efforts using tools & API’s
  • Improving the customer experience through design
  • Fostering a healthy brand and culture for growth
  • Calculating retention and churn
  • Understanding the product lifecycle framework
  • Building a growth team
  • Another capability adapted to your needs
  • Reflect on your progress and learnings
  • Discuss blockers & questions
  • Receive feedback
  • Iterate

Then in 12 weeks.. You become a 'T-Shaped' UX designer

t-shaped-ux-designer-growth-tribe

The T-shaped UXer is a cross-functional asset. They possess a broad width of knowledge complemented by a deep understanding of user experience design. They earn more and are more adaptable.

Some Of The Companies Our Alumni Work At

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linkedin logo
booking-logo
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tomtom logo
IBM Logo
spotify logo
vanmoof-logo
deloitte logo
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mollie-logo
tomtom logo
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Flexible Payment Options

Pay in Full

€ 2499

  • If you would like to opt in to pay by instalment, please note this under the ”MORE INFO / EXTRA ON INVOICE” section and indicate the number of instalments you prefer (2, 3 or 4). From here, please click on ”request an invoice” and we will follow up directly to set up your payment.

Dates

Pick a date to start the learning!

Online Live

July 2nd – September 14th 

GT-2DCC

Every Thursday, 6:30 pm - 9:30 pm, CEST

€2499

Online Live

August 17th – November 2nd 

GT-2DCC

Every Monday, 6:30 pm - 9:30 pm, CEST

€2499

Gain access to our exclusive alumni community

As a Growth Tribe alumni, you will join a community of over 15,000 professionals and gain exclusive access to:

  • Events, roundtables & workshops
  • Online Slack & Facebook groups
  • Online Content
  • New Courses
  • Networking opportunities

And much more…

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Business Solutions

Part of a company? Looking to learn as a team? We do that too...

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