How will people buy in 2021? Which will be their preferred channel to learn about your products, and what is the best way to reach them?
The battle for market attention has gotten tougher as marketing channels have become saturated. The roles of marketing and sales professionals have shifted during the pandemic. While legacy methods including interruption and broadcast through advertising, email marketing, and cold calling no longer work as they used to.
In this talk, Tim Hughes will take you on a journey about how people buy in 2021. He also shares how you need to market to sell to virtual and empowered buyers.
By embracing psychological and modern marketing and sales techniques, we will uncover the methods to get you C-Level meetings and bring your pipeline back on track.
Join to hear social selling use cases and practical advice you can implement immediately!
What you’ll learn:
– The importance of your Linkedin profile – be different
– Why ’Why’ is more important than ’What’
– The importance of a network, not contacts
– How not to be invisible to your prospects and clients content
– How to get C-Level meetings
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Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling – Techniques to Influence Buyers and Changemakers” and “Smarketing – How To Achieve Competitive Advantage through blended Sales and Marketing”. Both published by Kogan Page.