A.I. for Marketing Crash Course
- Interactive Online Classroom Training
Give your marketing strategy an unfair advantage by learning how to leverage artificial intelligence. No coding needed!
Learn how to apply AI to each stage of the marketing funnel, to improve conversions, improve the customer experience and drive growth
Understand how AI can be utilised to solve business problems and empower marketing
Get hands on building your own machine learning models, to predict churn, CLTV & predict consumer behaviour. All without code!
We guide the teams at:
Course Overview
Transform your marketing approach with artificial intelligence in our 3-day live online course.
This 3-day A.I. for Marketing course will teach you how to extract insights from your existing data volumes. We made the course code-free so that you can focus on executing and applying A.I. to your marketing strategy right away.
During the course, you will be introduced to tools and resources and start working with A.I. through several hands-on exercises.
By leveraging A.I., you will not only become more data-driven but also gain a competitive advantage in your field.
Same renowned classroom experience, now live & online
Understand different approaches to using AI in a business & marketing context and when and where they should be utilised
Discover the components of A.I. and gain a solid understanding of its present & future scope
Feel confident in presenting the uses and benefits of A.I. from a marketing perspective
Get hands on building your own machine learning models, to predict churn, CLTV & predict consumer behaviour
Use code-free tools to apply AI models to your live data sets. Gain powerful insights that present an unfair marketing advantage
Learn how to apply AI to each stage of the marketing funnel, to improve conversions, improve the customer experience and drive growth
Start working more effectively with data & analytics teams. Know the right questions to ask and the right conversations to have
Better translate business problems into analytics questions
Learning Experience
Interactive Remote Classroom Experience.
Same high-impact enjoyable learning, now from anywhere!
Live Online Remote Training from Experienced Growth Practitioners
Our online courses are hosted live to ensure real time teaching and facilitation from our experienced growth practitioners. Class sizes are limited to ensure you get the real-time support you need.
Get Hands-On with Real-Time Exercise Walkthroughs & Guidance
Our online learning experience is never solitary. You’ll stay engaged with hands-on exercise walk-throughs, and live discussions with trainers and fellow alumni using the latest educational conferencing technologies.
Immersive Group Interaction with Team Breakout Sessions
Enjoy online break-out sessions for group discussion and peer-to-peer learning, all during live classes. Participants work on real business cases and share their knowledge with the group.
Learn at your own pace with brand new self-study tracks
These brand new study tracks allow you to apply your learnings, expand your knowledge and up your skills at your own pace.
Lifelong access to the online learning environment & community
You’ll receive lifelong access to the course material through our online learning environment as well as lifelong support from our trainers & your peers through our exclusive online communities.
3x Live Training Sessions
Three 3-hour live online sessions to explore applications of A.I. and build your own models with guidance from our experts.
Bonus Study Tracks
Bonus study tracks to help you apply your learnings and expand your knowledge, at your own pace
Lifelong Access & Support
Gain lifelong access to our online learning environment to review slides, videos & resources and access to our online community on slack
Course Curriculum
Day 1
- Demystification of AI – Perspective, definitions, state of adoption, tools and more.
- Introduction to Predictions – Dataiku, binomial predictions, main algorithms, validation methods, performance metrics and more.
Day 2
- Predicting Churn – Behaviour prediction, visualisation, AI canvas, Pirate Funnel and more..
- Predicting CLTV – Continuous Predictions, Methods and Overfitting.
- Clustering – Data driven personas and unsupervised learning.
Day 3
- Natural Language Processing – Introduction to Orange, text Mining, Sentiment Analysis, Topic Modelling.
- Image Analysis – Turning images into numbers, convolutional neural networks,
computer vision.
Bonus On-Demand Content
- Clustering Weblogs
- Psychographics with Principal Component Analysis
Alumni Stories
Discover the impact this course has on people & their businesses
We design courses that drive results for both individuals & businesses. Focusing on the world’s most in-demand skills, our methodology ensures that all learning material is highly relevant & useful and taught in a way that is highly engaging & enjoyable.
Dates & Prices
Pick a date to start the learning!
Online Live
August 26th – 28th
Wednesday to Friday, 14:00 - 18:00, CET
€1297 excl. VAT
Gain access to our exclusive alumni community
As a Growth Tribe alumni, you will join a community of over 15,000 professional and gain exclusive access to:
- Events, roundtables & workshops
- Online Slack & Facebook groups
- Online Content
- New Courses
- Networking opportunities
And much more…
