How to set up a campaign that puts you in total control? Start with a strategy using the available data and means to achieve your goals. Then translate this strategy (in collaboration with internal and external partners) into campaigns. Finally, measuring, evaluating, and optimising are all essential for the campaign’s success.
Campaign Management (live course)
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Creating successful campaigns: planning, set-up and implementation
Classroom
Amsterdam
3 days
Training
1.985
English
4/5
English
Discover more about the different channels, audiences and technological developments
Learn how to set up, measure and evaluate a good campaign from strategy and funnel mindedness
Make a direct impact during the training by applying the theory to an existing campaign
Who is this course for?
This training is suited for marketing and communication professionals that get into campaign management themselves or want to be able to discuss the strategies beforehand. The training fits any who wants to lay down a foundation for setting up and managing campaigns. For this training, we expect the skills level of a bachelor’s degree holder.
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Cynthia Mackay
Course advisor
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