Design Thinking allows you a new outlook on problems. The combination of creative and analytical thinking gives you new insights and ideas. The training Design Thinking offers you the possibility to work with this yourself. You discover what’s essential in generating user insights and how to translate these into personas and customer journeys. Then you learn how to transform the most promising ideas into a prototype and how to set up experiments to test your prototype. Finally, you get to define the conditions for a successful implementation.
Design Thinking (live course)
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Optimize the customer experience with Design Thinking
Classroom
Amsterdam
2 days
Training
1.295
English
4/5
English
The 5 Steps of Design Thinking
Methods for acquiring customer insights
To utilise customer insights for the development of personas
Mapping out the current and desired customer journey and touchpoints
To co-create with the target group
To generate ideas
To develop and test prototypes
To develop the selected idea into a service design blueprint
Design Thinking and Service Design tools
Implementation within your organisation and success factors
Implementation based on your case
Who is this course for?
This training is for everyone involved in experience; marketing managers, brand managers, online marketers, communication professionals, category managers, product managers, content specialists and UX developers. In short, everyone who wants to work on developing solutions based on customer research. For this training, we expect the skills level of a bachelor’s degree holder.
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Cynthia Mackay
Course advisor
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