12 Week
'Cross Functional' UX Design Course

Become a cross-functional UX designer. Specialise in UX while also developing your analytics, coding, marketing, product management and business skills.

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UX skills are in high demand

Did You Know?

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Of managers surveyed say that hiring more UX designers is a top priority for their organisation

Source: MindTheGap 2019 Report

Did You Know?

10 nd

UX designer was the 2nd most in-demand role for 2019 continuing into 2020

Source: Onwardsearch 2019 Salary Guide

Did You Know?

100 K

Experienced UX designers earn €55K-€78K per year with 10000’s of open job positions

Source: Glassdoor

So We Built A Course By - and for - UX Professionals

Core UX capabilities you’ll learn:

  • General User Research
  • User Needs Evaluation
  • Usability Evaluation
  • Metrics and Measurements
  • Information Architecture
  • Prototyping
  • Interaction Design
  • Visual Design
  • Writing
  • Stakeholder Management
  • Professional Cooperation
  • Business and Strategy
  • Development
  • Workshop Facilitation
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A Course Built & Taught by the Best in the Industry

Kevin Hawkins

Meet your Instructor

Kevin Hawkins - Lead UX Trainer & Coach

Kevin Hawkins is Founder of Wise Assistant, Senior UX Designer at Booking.com, and seasoned UX instructor having taught at General Assembly and Georgetown University. Previously, he’s been a UX Lead for PwC, EY, Capital One, Gap Inc, Chase Bank, and more.

He’s a Liberian-American that grew up as a freelancer front-end developer and design contractor for small businesses and science NGO’s in Washington, DC. In his free time, he travels the world (41 countries so far) to learn how others dance, cook, and solve problems from different perspectives.

Here's An Overview Of The Program

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12 Weeks of courses and exercises

12 weeks of live courses, homework (approx. 2-3hrs per week, depends on you!), exercises, reading, videos, templates, micro-learning and engaging interactions with peers

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4x Personal Coaching Sessions

Four personalised coaching sessions with your mentor to facilitate your learning progress based on your specific needs

Build A Personal Project To Showcase

Execute a UX design process end to end, solving a real-world problem, designing a new product or redesigning an existing one.

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Lifelong Access & Support

Lifelong access to your online learning environment: review content, videos & resources and stay connected with your community of peers

The Course Begins With Your Personal Capability Scan

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The personal assessment will give both you and your coach a clear view of your strengths and main improvement points in the topics that are relevant to this course. We can then adapt your online learning journey to better match your goals. No one-size-fits-all learning here!

Then 12 Weeks Of Courses And Personal Coaching

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12 weeks that include live courses, 4x personal coaching sessions, a personal project, homework, 

exercises and interaction with other participants of the program.

What can you do after this course?

Pursue an exciting and lucrative career in UX Design

Create clickable prototypes using industry tools like InVision, Sketch, POP app, that support usability testing goals.

Build a portfolio project based on a new or redesigned digital product experience

Develop advanced skills in prototyping, creative problem-solving, user research, innovation, and human-centered design through a fast-paced learning experience

Solve customer needs while driving product adoption and bottom-line growth

Build on core cross-functional capabilities that you lack in whether that is analytics, marketing, data, automation, visual design, UI design, business or more.

Learning Experience

More Details About What You Get During The Program

A Personal Capability Scan Before The Course Starts

The personal assessment will give both you and your coach a clear view of your strengths and main improvement points in the topics that are relevant to this course. We can then adapt your online learning journey to better match your goals. No one-size-fits-all learning here!

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Live Online Workshops delivered by Expert Trainers

Our online courses are hosted live to ensure real time teaching and facilitation from our experienced UX practitioners. Class sizes are limited to ensure you get the real-time support you need.

Immersive Group Interaction with Team Breakout Sessions

Enjoy online break-out sessions for group discussion and peer-to-peer learning, all during live classes. Participants work on real business cases and share their knowledge with the group.

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4 Personal Coaching Sessions Through Our App

You have 4 personal 1-1 coaching sessions with your coach. These sessions are built according to your needs: help on your project, help with homework, career advice…

Work on a real life project. Start building and creating

You don’t learn kung-fu by watching Bruce Lee movies. Learn by doing as you work on your personal UX project from initial ideation to full blown prototyping

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Get your hands dirty with key tools of the industry

Use the latest and most important tools. We’re  addicted to tools and want to share that healthy addiction with you.

Learn at your own pace with brand new self-study tracks

These brand new study tracks allow you to apply your learnings, expand your knowledge and up your skills at your own pace.

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Get certified

Graduate with a Growth Tribe certification of competence. You’ll also receive a virtual certificate which alumni add to their Linkedin profile.

Lifelong access to content & alumni community support

You’ll receive lifelong access to the course material through our online learning environment as well as lifelong support from our trainers & your peers through our exclusive online communities.

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See What An Online Growth Tribe Course Feels Like

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Detailed Course Curriculum

Before the course starts

We’ll run a complete capability scan in these key capability areas:

  • Mindset & Professional skills
  • UX Role-Specific Capabilities (e.g. user research, visual design, prototyping, product management…)
  • Baseline of outcomes (success KPIs we define for the program)

Week 1 - The Design Process

  • Define the elements of user experience design.
  • Develop basic skills in creative problem-solving, innovation, and human-centered design through a fast-paced design thinking session
  • The secrets to conducting and recruiting for an effective user interview.
  • Define contextual inquiry and articulate its benefits.
  • Prepare unbiased interview questions.
  • Learn how to conduct interviews and create personas to understand the needs of your users, and keep them at the center of your design process
  • Homework and exercises for next week…

Week 2 - Rapid Prototyping

  • Use spy tools and competitive research techniques to rapidly uncover products and strategies from products in adjacent industries
  • Create a competitive report to help inspire your end of course project
  • Build affinity map that pinpoints trends and insights within the findings of your research
  • Articulate the benefits and shortcomings of personas as a design tool.
  • Use research to create personas that reflect the target audience
  • Transform your findings into a ‘problem statement»
  • Complete a problem-solution fit canvas that clearly describes the primary need of your target audience.
  • Begin sketching and ideating solutions
  • Map out the user flow on an ideal customer experience
  • Articulate the value of testing early in the design process.
  • Understand the techniques of paper prototyping to iterate on your design concept.
  • Information Architecture – Card Sorting, Navigation, Tree Testing
  • Learn how to structure information in a way that is clear to your users and helps them achieve their goals.
  • Prepare your first user testing sessions
  • Homework and exercises for next week…

Week 3 - Project & T-shaping

  • Analytics & Measurement
  • Visual Design
  • Coding and automation
  • Digital Marketing Channels
  • Product management
  • Stakeholder management
  • Growth mindset
  • Productivity and execution
  • Business & Strategy
  • Another capability adapted to your needs
  • Design and improve your final project
  • Receive feedback and coaching
  • Iterate and improve

Week 4 - Sketching & Wireframing

  • Break down your user goals into more granular user stories.
  • Use a common framework to prioritize features that align with your vision.
  • Discuss struggles with feature prioritization and vision alignment and how to address them.
  • Define the field of information architecture and explain when its techniques are used in a project.
  • Explore methods for organizing complex and diverse types of content.
  • Apply card sorting techniques to structure and validate your proposed information architecture.
  • Use card sorting results to construct a sitemap that will then become navigation.
  • Describe the respective technical capabilities of responsive sites and native mobile apps.
  • Evaluate options and choose what format is most advantageous to your final project.
  • Gain exposure to design patterns.
  • Define best practices for wireframing and annotating.
  • Use industry-standard tools (e.g., Sketch) to create high-fidelity wireframes.
  • Download user interface (UI) kits and discuss their role.
  • Explain the difference between human interface guidelines, design principles, pattern libraries, and style guides.

Week 5 - Project & T-shaping

  • Analytics & Measurement
  • Visual Design
  • Coding and automation
  • Digital Marketing Channels
  • Product management
  • Stakeholder management
  • Growth mindset
  • Productivity and execution
  • Business & Strategy
  • Another capability adapted to your needs
  • Design and improve your final project
  • Receive feedback and coaching
  • Iterate and improve

Week 6 - High Fidelity Prototyping

  • Explore principles of design and how they relate to digital interfaces.
  • Apply fundamentals of visual hierarchy, grid systems, and typography to give your final project’s UI more structure and clarity.
  • Make visual hierarchy and typographic choices that enhance the appeal and clarity of your content.
  • Identify and describe the different categories of tools for prototyping.
  • Create clickable prototypes using InVision that support usability testing goals.
  • Discuss gestures and motions, as well as how they are commonly applied.
  • Prepare a discussion guide to test your final project.
  • Run three usability tests using best practices.
  • Synthesize your testing results and identify major takeaways from testing.

Week 7 - Project & T-shaping

  • Analytics & Measurement
  • Visual Design
  • Coding and automation
  • Digital Marketing Channels
  • Product management
  • Stakeholder management
  • Growth mindset
  • Productivity and execution
  • Business & Strategy
  • Another capability adapted to your needs
  • Design and improve your final project
  • Receive feedback and coaching
  • Iterate and improve

Week 8 - Onboarding to the AHA Moment

  • Cialdini’s principles of persuasion and how they apply to the user experience
  • Introducing the BJ fogg model and the Lift model
  • How to apply the BJ Fogg model and the Lift model to the user experience
  • Other cognitive biases
  • Describe what makes a great onboarding/ first-time user experience.
  • Getting users to the AHA moment
  • Practice designing an onboarding experience that communicates the value of your product to potential users
  • Learn about Nir Eyal’s Hooked model of habit formation and how it may be applied to the final project
  • Why the first 5 seconds matter the most
  • Five second testing
  • Removing distractions
  • Symmetric messaging Conversion copywriting

Week 9 - Project & T-shaping

  • Analytics & Measurement
  • Visual Design
  • Coding and automation
  • Digital Marketing Channels
  • Product management
  • Stakeholder management
  • Growth mindset
  • Productivity and execution
  • Business & Strategy
  • Another capability adapted to your needs
  • Design and improve your final project
  • Receive feedback and coaching
  • Iterate and improve

Week 10 - Self Study: Retention & Final Projects

  • The importance of stickiness and product-led growth
  • Diving into retention lifecycle frameworks
  • How to measure retention and product usage intervals
  • Building product growth loops
  • How to build habit forming products
  • Design and improve your final project
  • Receive feedback and coaching
  • Iterate and improve

Week 11 - Project & T-shaping

  • Analytics & Measurement
  • Visual Design
  • Coding and automation
  • Digital Marketing Channels
  • Product management
  • Stakeholder management
  • Growth mindset
  • Productivity and execution
  • Business & Strategy
  • Another capability adapted to your needs
  • Design and improve your final project
  • Receive feedback and coaching
  • Iterate and improve

Week 12 - Showcase and Certification

  • Effectively communicate the design solution in your final project
  • Critique and provide feedback for classmates’ projects
  • Explore examples of good UX portfolios
  • Discuss the story aspect of portfolio building
  • Practice telling your personal story to different types of stakeholders
  • Identify next steps and receive project feedback

Some Of The Companies Our Alumni Work At

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booking-logo
ing logo
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IBM Logo
spotify logo
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deloitte logo
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Flexible Payment Options

Pay in Full

€ 2750

  • If you would like to opt in to pay by instalment, please note this under the «MORE INFO / EXTRA ON INVOICE» section and indicate the number of instalments you prefer (2, 3 or 4). From here, please click on «request an invoice» and we will follow up directly to set up your payment.

Dates

Pick a date to start learning!

Online Live

November 24th – February 23th

GT-2DCC

Every Tuesday, 6:30 pm - 9:30 pm, CET

NOK 34.500 excl. VAT

Online Live

January 14th – April 1st

GT-2DCC

Every Thursday, 6:30 pm - 9:30 pm, CET

NOK 34.500 excl. VAT

Online Live

February 9th – April 27th

GT-2DCC

Every Tuesday, 6:30 pm - 9:30 pm, CET

NOK 34.500 excl. VAT

Become 'T-Shaped'

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The T-shaped UXer is a cross-functional asset. They possess a broad width of knowledge complemented by a deep understanding of user experience design. They earn more and are more adaptable.

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Learn In-Demand UX Skills to Solve User Problems And Design Solutions

Get T-Shaped: Become a cross-functional UX Designer

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Build Capabilities That Are Top-Ranked By Employers And That Transfer Over To Other domains

Gain access to our exclusive alumni community

As a Growth Tribe alumni, you will join a community of over 15,000 professionals and gain exclusive access to:

And much more…

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Business Solutions

Part of a company? Looking to learn as a team? We do that too...

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  • 87% of managers surveyed say that hiring more UX designers is a top priority for their organisation
  • Every $1 invested in UX results in a return between $2 and $10
  • 85% of issues related to UX can be detected by performing a usability test on a group of 5 users.
  • After digital product designer, UX designer comes in as the second most in-demand role for 2020 according to the ‘Onward Search Digital, Creative and Marketing Professionals Salary Guide’. 
  • Developers spend 50% of their time fixing issues which could have been avoided.
  • Fixing a problem in development costs 10 times as much as fixing it in design, and 100 times as much if you’re trying to fix the problem in a product that’s already been released.
  • Only 55% of companies are currently conducting any user experience testing.
  • Of IAB survey respondents, 54% cited ad clutter as the biggest obstacle to good user experience.
  • 46% of online shoppers list not being able to tell what a company does as the reason for leaving a website.
  • After landing on a homepage, 86% of users want to see information about products and services, 62% are interested in contact information, and 52% are looking for the “about us” section.
  • 52% of users claim that a poor mobile experience makes them less likely to engage with a company.
  • 2 out of 3 minutes spent online are via mobile.
  • Sites that load in 5 seconds observed a 25% higher ad viewability compared to sites which load in 19 seconds.
  • Airbnb attributes UX for taking them from being a near-failure to being valued at $10 million.
  • You are 276.74 times more likely to climb Mt. Everest than click on a banner ad.

(Source: https://truelist.co/blog/ux-statistics/)

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