Marketing Population in Europe

1269 marketing professionals from a range of industries and role seniority completed our marketing capability scan.    

We asked questions around core capabilities relating to:

Marketing Analytics
Marketing Analytics
Marketing Analytics
Capabilities for Customer psychographics & behaviour,
audience definition, data outcomes, define next steps from data.
Growth & Customer Mindset
Growth & Customer Mindset
Growth & Customer Mindset
Capabilities for Customer journeys, customer centricity, growth mindset & innovation.
Marketing Processes & Experimentation
Marketing Processes & Experimentation
Marketing Processes & Experimentation
Capabilities for Content strategy, own creatives, landing pages & media buying, customer targeting and experimentation.
Team Effectiveness
Team Effectiveness
Team Effectiveness
Capabilities for Goal-setting, learning together & helping each other, conflict management and learning from mistakes.
Media & Communications
Media & Communications
Media & Communications
Capabilities for Integrated communication, programmatic positioning, inventory verification and media attribution.
Data-Driven Working
Data-Driven Working
Data-Driven Working
Capabilities for data storytelling, visualisation, strategies & processes, data-driven mindset and data leadership.

We asked questions based on these three key metrics

Ambition
We asked what the highest capability ambitions are for them and their team
Self-Assessment
We asked marketers to estimate their team’s current capability level
Actual Score
The average score calculated from the in-depth questions @ A & B
marketing-graph
Data Population in Europe

The results for the data population. 242 data professionals from a range of industries and role seniority completed our data capability scan.     

We asked questions around core capabilities relating to:

Data strategies & processes
Data strategies & processes
Data strategies & processes
Capabilities for data and business KPI’s, data sourcing, data strategy and guidelines, data acquisition strategy
Growth & Customer Mindset
Growth & Customer Mindset
Growth & Customer Mindset
Capabilities for Customer journeys, customer centricity, growth mindset & innovation.
Data Analytics Machine Learning
Data Analytics  & Machine Learning
Data Analytics  & Machine Learning
Capabilities for simulations, regression analysis, experimental & observational data for business propositions, clustering, segmentation & machine learning pilots
Team Effectiveness
Team Effectiveness
Team Effectiveness
Capabilities for Goal-setting, learning together & helping each other, conflict management and learning from mistakes.
Business Impact
Business Impact
Business Impact
Capabilities for simulations, regression analysis, experimental & observational data for business propositions, clustering, segmentation & machine learning pilots.
Data-Driven Working
Data-Driven Working
Data-Driven Working
Capabilities for data storytelling, visualisation, strategies & processes, data-driven mindset and data leadership.

We asked questions based on these three key metrics

Ambition
We asked what the highest capability ambitions are for them and their team
Self-Assessment
We asked marketers to estimate their team’s current capability level
Actual Score
The average score calculated from the in-depth questions @ A & B
Data-graph

Want to know your team's capability baselines?

This lite version of our capability analysis software is designed to help you understand your teams growth capability gaps. It takes around 15-20mins.

Want to know your team's capability baselines?