The challenge
After conducting customer research, Catawiki realised that the vast majority of its customers did not understand the platform and its functionalities. This led to big drops in crucial parts of the buyer funnel. In order to improve the conversion rate on their platform, the website had to be more customer-centric, tailored to the wants & needs of their customers.
The solution
To support Catawiki in overcoming its challenge, we have crafted a personalized experimentation journey for its marketing team, empowering them to embrace a growth mindset and prioritize customer-centric marketing. We partnered with Catawiki and designed a 12-week customised learning journey for their marketing team. This journey was focused on the pirate funnel, Growth Marketing, Persona, CRO, and rapid experimentation for creative marketing campaigns.
The outcome
We take great pride in the accomplishment at Catawiki, as the entire team has successfully embraced the growth mindset, leading to a digital transformation with a strong focus on customer-centric marketing. Catawiki now conducts weekly customer research sessions to gain valuable insights for continuous improvement. Through our tailored experimentation journey, we facilitated 10 experiments, resulting in a remarkable 90% decrease in cost-per-acquisition and a 104% increase in referrals.