The challenge
EVBox, a prominent player in the electric vehicle (EV) charging industry, discovered the importance of optimising its website in a customer-centric manner while explaining the complexity of its product. EVBox aimed to enhance user experience, simplify product understanding, and ultimately reinforce its position as an industry frontrunner in the world of electric vehicle charging.
The solution
Growth Tribe designed a design & experimentation training for their core acquisition & leadership team. The programme focused on continuous experimentation, desk & field research and the adoption of a growth mindset throughout the team and effectively the entire organisation. The main goal was a mindset change in the team which is more focused on growth and continuous experimentation as well a direct increase in traffic on the product pages.
The outcome
A successful transformation of EVBox's website led to a 325% increase in product page visitors while maintaining the conversion rate to partnership requests. More importantly, the core acquisition team effectively ran 40 user-experience A/B tests to improve the customer journey on their website in a period of only 6 months. EVBox has effectively adopted the growth mindset throughout all teams and now continues blazing the trail of innovation.