Are you a T-Shaped marketer? Take the quiz!
The most effective marketers in today’s world are T-Shaped. They have a broad understanding of most channels and skills, with expertise in a couple of subject areas.
Check how future-proof you are with our T-Shaped Quiz.
Who are T-Shaped Marketers?
T-Shaped marketers are the marketing specialists of the future. They are experts in one or two areas of marketing but have a practical, working understanding of all other domains. Are you a T-Shaped marketer?
![Growth Tribe T-shaped Marketing Growth Tribe T-shaped Marketing](https://growthtribe.io/hs-fs/hubfs/t-shape-01.png?width=2000&height=795&name=t-shape-01.png)
What are the benefits of being a T-Shaped Marketer?
![Holistic Strategy](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307d7dc06ec252916ba213_Icons_Collect-320.png?width=941&height=940&name=62307d7dc06ec252916ba213_Icons_Collect-320.png)
Holistic Strategy
Having a practical understanding of multiple domains enables T-Shaped marketers to create holistic marketing strategies to supercharge growth.
![Career Potential](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307d7dc06ec2b3776ba217_Icons_Collect-319.png?width=940&height=940&name=62307d7dc06ec2b3776ba217_Icons_Collect-319.png)
Career Potential
There is a high demand for T-Shaped marketers as companies are looking to experiment with more channels and diversify their growth strategies.
![Organisational Integration](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307d7dc06ec2b6476ba21b_DrearyDescriptiveCornsnake-max-1mb.gif?width=400&height=300&name=62307d7dc06ec2b6476ba21b_DrearyDescriptiveCornsnake-max-1mb.gif)
Organisational Integration
T-Shaped marketers can easily work with other teams, understanding company-wide bottlenecks and how to solve them.
What skills should you have to be a T-shaped marketer?
T-Shaped Base Knowledge
These T-Shaped skills are non-marketing specific subjects that provide the foundation for the next two marketing-specific layers.
![Growth Tribe T-shaped Marketing Layer 1](https://growthtribe.io/hs-fs/hubfs/t-shape-02.png?width=2000&name=t-shape-02.png)
![Growth Mindset](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380945eac461a53_Icons_Collect-304.png?width=791&height=791&name=62307a5f7380945eac461a53_Icons_Collect-304.png)
A Growth Mindset is a fundamental mindset for acquiring skills. This is essentially the view that everyone is a work in progress, and your talent can be developed through learning & effort.
![62307a5f7380947bd5461a29_Icons_Collect-305](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380947bd5461a29_Icons_Collect-305.png?width=791&height=791&name=62307a5f7380947bd5461a29_Icons_Collect-305.png)
We live in a world with vast amounts of data to empower decision making. Data Analytics is how you make sense of data, to drive more powerful decisions.
![62307a5f7380946cdb461a2c_Icons_Collect-306](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380946cdb461a2c_Icons_Collect-306.png?width=791&height=791&name=62307a5f7380946cdb461a2c_Icons_Collect-306.png)
The ability to strategize provides structure and direction for both your own T-shaped set of skills, but also for your team and organisation as a whole.
![62307a5f7380946b7b461a41_Icons_Collect-307](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380946b7b461a41_Icons_Collect-307.png?width=791&height=791&name=62307a5f7380946b7b461a41_Icons_Collect-307.png)
In a complex world that is changing faster than ever, the ability to think on your feet and problem solve issues as they arise is a key foundational skill.
![62307a5f7380940c82461a35_Icons_Collect-308](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380940c82461a35_Icons_Collect-308.png?width=791&height=791&name=62307a5f7380940c82461a35_Icons_Collect-308.png)
By understanding why people behave the way they do, and their inherent patterns, you can better serve marketing and communications that cut through the noise.
![Growth Mindset](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380945eac461a53_Icons_Collect-304.png?width=791&height=791&name=62307a5f7380945eac461a53_Icons_Collect-304.png)
A Growth Mindset is a fundamental mindset for acquiring skills. This is essentially the view that everyone is a work in progress, and your talent can be developed through learning & effort.
![62307a5f7380947bd5461a29_Icons_Collect-305](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380947bd5461a29_Icons_Collect-305.png?width=791&height=791&name=62307a5f7380947bd5461a29_Icons_Collect-305.png)
We live in a world with vast amounts of data to empower decision making. Data Analytics is how you make sense of data, to drive more powerful decisions.
![62307a5f7380946cdb461a2c_Icons_Collect-306](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380946cdb461a2c_Icons_Collect-306.png?width=791&height=791&name=62307a5f7380946cdb461a2c_Icons_Collect-306.png)
The ability to strategize provides structure and direction for both your own T-shaped set of skills, but also for your team and organisation as a whole.
![62307a5f7380946b7b461a41_Icons_Collect-307](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380946b7b461a41_Icons_Collect-307.png?width=791&height=791&name=62307a5f7380946b7b461a41_Icons_Collect-307.png)
In a complex world that is changing faster than ever, the ability to think on your feet and problem solve issues as they arise is a key foundational skill.
![62307a5f7380940c82461a35_Icons_Collect-308](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380940c82461a35_Icons_Collect-308.png?width=791&height=791&name=62307a5f7380940c82461a35_Icons_Collect-308.png)
By understanding why people behave the way they do, and their inherent patterns, you can better serve marketing and communications that cut through the noise.
T-Shaped Marketing Foundation
These are T-Shaped marketing skills you should know that can be used across almost any channel you use.
![Growth Tribe T-shaped Marketing Layer 2](https://growthtribe.io/hs-fs/hubfs/t-shape-03.png?width=2000&name=t-shape-03.png)
![Rapid Experimentation](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380942700461a1a_Icons_Collect-241.png?width=791&height=792&name=62307a5f7380942700461a1a_Icons_Collect-241.png)
The most innovative and fastest-growing companies today use rapid experimentation to achieve impressive results. Utilising this test and learn approach is key for your T-Shaped marketing skills too.
![Automation & API’s](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f73809494b0461a23_Icons_Collect-290.png?width=791&height=792&name=62307a5f73809494b0461a23_Icons_Collect-290.png)
Automation API’s allows for the automation of processes to achieve hands-off marketing operations and results, in what is also known as engineered marketing.
![Attribution Modelling](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380945c70461a20_Icons_Collect-291.png?width=791&height=792&name=62307a5f7380945c70461a20_Icons_Collect-291.png)
Attribution models track and determine how to attribute credit for sales and leads according to touchpoints. A key T-Shaped skill to discover which channels and tactics are working.
![Product Marketing](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380949be5461a26_Icons_Collect-292.png?width=791&height=792&name=62307a5f7380949be5461a26_Icons_Collect-292.png)
The process of bringing a product to market, including deciding it’s messaging, positioning and driving demand is an important T-shaped skill.
![Generative AI](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380942be7461a1d_Icons_Collect-293.png?width=791&height=792&name=62307a5f7380942be7461a1d_Icons_Collect-293.png)
Generative AI involves harnessing the power of artificial intelligence to autonomously create content, ideas, or solutions.
![Rapid Experimentation](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380942700461a1a_Icons_Collect-241.png?width=791&height=792&name=62307a5f7380942700461a1a_Icons_Collect-241.png)
The most innovative and fastest-growing companies today use rapid experimentation to achieve impressive results. Utilising this test and learn approach is key for your T-Shaped marketing skills too.
![Automation & API’s](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f73809494b0461a23_Icons_Collect-290.png?width=791&height=792&name=62307a5f73809494b0461a23_Icons_Collect-290.png)
Automation API’s allows for the automation of processes to achieve hands-off marketing operations and results, in what is also known as engineered marketing.
![Attribution Modelling](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380945c70461a20_Icons_Collect-291.png?width=791&height=792&name=62307a5f7380945c70461a20_Icons_Collect-291.png)
Attribution models track and determine how to attribute credit for sales and leads according to touchpoints. A key T-Shaped skill to discover which channels and tactics are working.
![Product Marketing](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380949be5461a26_Icons_Collect-292.png?width=791&height=792&name=62307a5f7380949be5461a26_Icons_Collect-292.png)
The process of bringing a product to market, including deciding it’s messaging, positioning and driving demand is an important T-shaped skill.
![Generative AI](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380942be7461a1d_Icons_Collect-293.png?width=791&height=792&name=62307a5f7380942be7461a1d_Icons_Collect-293.png)
Generative AI involves harnessing the power of artificial intelligence to autonomously create content, ideas, or solutions.
T-Shaped Channel Expertise
![Growth Tribe T-shaped Marketing Layer 3](https://growthtribe.io/hs-fs/hubfs/t-shape-04.png?width=2000&name=t-shape-04.png)
![Icon collect](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f73809417df461a38_Icons_Collect-309.png?width=791&height=791&name=62307a5f73809417df461a38_Icons_Collect-309.png)
Conversion Rate Optimisation (CRO) enables you to improve your website performance and drive more registrations to your product.
![Icon collect](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380945f0f461a32_Icons_Collect-310.png?width=791&height=791&name=62307a5f7380945f0f461a32_Icons_Collect-310.png)
A/B testing, at its most basic, is a way to compare two versions of a marketing asset, like a landing page or social ad, to find out which performs better.
![Icon collect](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380940d65461a44_Icons_Collect-311.png?width=791&height=791&name=62307a5f7380940d65461a44_Icons_Collect-311.png)
Search Engine Optimisation is a rapidly changing marketing channel that uses non-paid methods to achieve organic ranking in search results.
![Icon collect](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f738094a6ca461a3e_Icons_Collect-312.png?width=791&height=791&name=62307a5f738094a6ca461a3e_Icons_Collect-312.png)
Search Engine Marketing refers to using paid PPC methods to achieve visibility in search engine results.
![Email](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f73809479ca461a3b_Icons_Collect-313.png?width=791&height=791&name=62307a5f73809479ca461a3b_Icons_Collect-313.png)
Despite the ever-changing landscape of marketing, email is still the most effective channel, delivering the highest ROI of any marketing channel.
![Loop](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f738094d6d0461a2f_Icons_Collect-314.png?width=792&height=791&name=62307a5f738094d6d0461a2f_Icons_Collect-314.png)
Growth loops are closed marketing systems where the input, through a series of actions, generates an output that can be reinvested back into the input.
![Phone](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380944539461a4a_Icons_Collect-315.png?width=791&height=791&name=62307a5f7380944539461a4a_Icons_Collect-315.png)
Today, 53.6% of the world's population uses social media, and with new platforms popping up all the time they represent some of the best ways to reach new & changing audiences.
![Choose a course](https://growthtribe.io/hs-fs/hubfs/61e554137038b72243438770_Icons_Collect-244.png?width=96&height=96&name=61e554137038b72243438770_Icons_Collect-244.png)
With the amount of data and targeting available on social media, paying to place ads in front of your ideal audience is a great way to increase your brands visibility.
![Magnet](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f738094731d461a4d_Icons_Collect-317.png?width=792&height=791&name=62307a5f738094731d461a4d_Icons_Collect-317.png)
For many business models such as subscription, freemium, media sites, marketplaces, e-commerce, user-generated content sites or apps, retention is king.
![Message](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380942156461a50_Icons_Collect-318.png?width=792&height=791&name=62307a5f7380942156461a50_Icons_Collect-318.png)
Word of mouth is the most powerful form of marketing there is. Referral marketing is simply the way you increase the likelihood of getting a referral from a loyal customer.
![Icon collect](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f73809417df461a38_Icons_Collect-309.png?width=791&height=791&name=62307a5f73809417df461a38_Icons_Collect-309.png)
Conversion Rate Optimisation (CRO) enables you to improve your website performance and drive more registrations to your product.
![Icon collect](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380945f0f461a32_Icons_Collect-310.png?width=791&height=791&name=62307a5f7380945f0f461a32_Icons_Collect-310.png)
A/B testing, at its most basic, is a way to compare two versions of a marketing asset, like a landing page or social ad, to find out which performs better.
![Icon collect](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380940d65461a44_Icons_Collect-311.png?width=791&height=791&name=62307a5f7380940d65461a44_Icons_Collect-311.png)
Search Engine Optimisation is a rapidly changing marketing channel that uses non-paid methods to achieve organic ranking in search results.
![Icon collect](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f738094a6ca461a3e_Icons_Collect-312.png?width=791&height=791&name=62307a5f738094a6ca461a3e_Icons_Collect-312.png)
Search Engine Marketing refers to using paid PPC methods to achieve visibility in search engine results.
![Email](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f73809479ca461a3b_Icons_Collect-313.png?width=791&height=791&name=62307a5f73809479ca461a3b_Icons_Collect-313.png)
Despite the ever-changing landscape of marketing, email is still the most effective channel, delivering the highest ROI of any marketing channel.
![Loop](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f738094d6d0461a2f_Icons_Collect-314.png?width=792&height=791&name=62307a5f738094d6d0461a2f_Icons_Collect-314.png)
Growth loops are closed marketing systems where the input, through a series of actions, generates an output that can be reinvested back into the input.
![Phone](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380944539461a4a_Icons_Collect-315.png?width=791&height=791&name=62307a5f7380944539461a4a_Icons_Collect-315.png)
Today, 53.6% of the world's population uses social media, and with new platforms popping up all the time they represent some of the best ways to reach new & changing audiences.
![Choose a course](https://growthtribe.io/hs-fs/hubfs/61e554137038b72243438770_Icons_Collect-244.png?width=96&height=96&name=61e554137038b72243438770_Icons_Collect-244.png)
With the amount of data and targeting available on social media, paying to place ads in front of your ideal audience is a great way to increase your brands visibility.
![Magnet](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f738094731d461a4d_Icons_Collect-317.png?width=792&height=791&name=62307a5f738094731d461a4d_Icons_Collect-317.png)
For many business models such as subscription, freemium, media sites, marketplaces, e-commerce, user-generated content sites or apps, retention is king.
![Message](https://growthtribe.io/hs-fs/hubfs/GrowthTribe_September_2022/images/62307a5f7380942156461a50_Icons_Collect-318.png?width=792&height=791&name=62307a5f7380942156461a50_Icons_Collect-318.png)
Word of mouth is the most powerful form of marketing there is. Referral marketing is simply the way you increase the likelihood of getting a referral from a loyal customer.
![What-is-your-digital-iq](https://growthtribe.io/hubfs/What-is-your-digital-iq.png)
What is your digital IQ?
Unlock your full potential with our Digital IQ test. Discover your strengths and weaknesses.