Customer Segmentation With A.I. | Finding Your Unknown Unknowns
In this episode, we're looking at customer segmentation and how artificial intelligence helps us to uncover the unknown unknowns from customer survey data, web page visitors and CRM databases.
Every customer has individual preferences, needs and behavioural patterns. And when you couple that with brand interaction, a human can't memorize and identify patterns in data of this kind – let alone cater to every person based on them. And that's why you need customer segmentation.
Do you need to measure different combined answers from a questionnaire you just sent out to your customers? You can do this with the help of the so-called clustering algorithms. With clustering, you can uncover different customer segments and reach potential customers who are very similar to your current users.
You can repeat this process using "top of the funnel" data from website visitors. You can also do that with retained customers, using CRM data. Follow the rest of the video to see how we did that!
Eager to identify some of the unknown-unknowns in your business model?
Leave your comments and questions below!
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Did you know that if you are in the Netherlands, and an EU citizen you can get €1,000 towards a course? Meaning you can learn with Growth Tribe for free.
For more info and to apply → https://grow.ac/STAP-YouTube
Or find out more about our on-demand courses → https://grow.ac/learn-with-growthtribe → Digital Marketing Certificate → Growth Marketing Certificate → Growth Strategies Certificate (Live) → Conversion Rate Optimisation → Data Fundamentals Certificate → Business Analytics Certificate → Data Visualisation & Storytelling Certificate → Digital Leadership Certificate → Project Management Certificate → Crypto & Web3 Foundations Certificate → Design Thinking Certificate
Ready to train your team? Here are our corporate solutions for growth, innovation and data capabilities. → https://grow.ac/train-my-team
Check out our blog for articles, reports, resources and webinars. → https://grow.ac/growthtribe-blog
You can also follow us on Social Media here for even more learning materials: LinkedIn: https://www.linkedin.com/school/growth-tribe/ Instagram: https://www.instagram.com/growthtribe/ Facebook: https://www.facebook.com/GrowthTribeIO Twitter: https://twitter.com/GrowthTribe
Video URL: https://youtu.be/-gA24tobcC4
#netflix #newonnetflix #netflix2022 #netflixeducation #netflixmovies #hbomax #disneyplus __________
Every customer has individual preferences, needs and behavioural patterns. And when you couple that with brand interaction, a human can't memorize and identify patterns in data of this kind – let alone cater to every person based on them. And that's why you need customer segmentation.
Do you need to measure different combined answers from a questionnaire you just sent out to your customers? You can do this with the help of the so-called clustering algorithms. With clustering, you can uncover different customer segments and reach potential customers who are very similar to your current users.
You can repeat this process using "top of the funnel" data from website visitors. You can also do that with retained customers, using CRM data. Follow the rest of the video to see how we did that!
Eager to identify some of the unknown-unknowns in your business model?
Leave your comments and questions below!
------------------------------------------------------
Did you know that if you are in the Netherlands, and an EU citizen you can get €1,000 towards a course? Meaning you can learn with Growth Tribe for free.
For more info and to apply → https://grow.ac/STAP-YouTube
Or find out more about our on-demand courses → https://grow.ac/learn-with-growthtribe → Digital Marketing Certificate → Growth Marketing Certificate → Growth Strategies Certificate (Live) → Conversion Rate Optimisation → Data Fundamentals Certificate → Business Analytics Certificate → Data Visualisation & Storytelling Certificate → Digital Leadership Certificate → Project Management Certificate → Crypto & Web3 Foundations Certificate → Design Thinking Certificate
Ready to train your team? Here are our corporate solutions for growth, innovation and data capabilities. → https://grow.ac/train-my-team
Check out our blog for articles, reports, resources and webinars. → https://grow.ac/growthtribe-blog
You can also follow us on Social Media here for even more learning materials: LinkedIn: https://www.linkedin.com/school/growth-tribe/ Instagram: https://www.instagram.com/growthtribe/ Facebook: https://www.facebook.com/GrowthTribeIO Twitter: https://twitter.com/GrowthTribe
Video URL: https://youtu.be/-gA24tobcC4
#netflix #newonnetflix #netflix2022 #netflixeducation #netflixmovies #hbomax #disneyplus __________
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