Swapfiets | How This Subscription Business Model is Driving the Future of Urban Transportation
Swapfiets' subscription business model has managed a near-miraculous transformation for the future of urban transportation.
This year, Swapfiets has reached the milestone of 100,000 customers, becoming the largest bicycle subscription in the world. From renting a handful of bikes 2014 until today, the company has grown by at least 500% every year.
Their reason behind their rapid growth?
It's a mix between a subscription model business and the promise of a high-quality and always functioning bicycle for a fixed amount per month.
But why did they use a subscription business model?
Subscription model businesses are emerging everywhere. Companies such as Goodiebox, HelloFresh and Amazon Prime employ a subscription business.
Instead of just selling bikes, Swapfiets created a new category, and it was a first in the market.
Curious to find out more? Take a look at the full video as we unpack all the marketing tactics behind Swapfiets’s success story, as well as a short overview of subscription model businesses.
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We reverse-engineered Swapfiets’s marketing funnel to offer an excellent example for subscription-based businesses. We have, however, not trained Swapfiets.
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Did you know that if you are in the Netherlands, and an EU citizen you can get €1,000 towards a course? Meaning you can learn with Growth Tribe for free.
For more info and to apply → https://grow.ac/STAP-YouTube
Or find out more about our on-demand courses → https://grow.ac/learn-with-growthtribe → Digital Marketing Certificate → Growth Marketing Certificate → Growth Strategies Certificate (Live) → Conversion Rate Optimisation → Data Fundamentals Certificate → Business Analytics Certificate → Data Visualisation & Storytelling Certificate → Digital Leadership Certificate → Project Management Certificate → Crypto & Web3 Foundations Certificate → Design Thinking Certificate
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Video URL: https://youtu.be/Vg9tzQa3J0s
#netflix #newonnetflix #netflix2022 #netflixeducation #netflixmovies #hbomax #disneyplus __________
This year, Swapfiets has reached the milestone of 100,000 customers, becoming the largest bicycle subscription in the world. From renting a handful of bikes 2014 until today, the company has grown by at least 500% every year.
Their reason behind their rapid growth?
It's a mix between a subscription model business and the promise of a high-quality and always functioning bicycle for a fixed amount per month.
But why did they use a subscription business model?
Subscription model businesses are emerging everywhere. Companies such as Goodiebox, HelloFresh and Amazon Prime employ a subscription business.
Instead of just selling bikes, Swapfiets created a new category, and it was a first in the market.
Curious to find out more? Take a look at the full video as we unpack all the marketing tactics behind Swapfiets’s success story, as well as a short overview of subscription model businesses.
-------------------------------------------------------
We reverse-engineered Swapfiets’s marketing funnel to offer an excellent example for subscription-based businesses. We have, however, not trained Swapfiets.
-------------------------------------------------------
Did you know that if you are in the Netherlands, and an EU citizen you can get €1,000 towards a course? Meaning you can learn with Growth Tribe for free.
For more info and to apply → https://grow.ac/STAP-YouTube
Or find out more about our on-demand courses → https://grow.ac/learn-with-growthtribe → Digital Marketing Certificate → Growth Marketing Certificate → Growth Strategies Certificate (Live) → Conversion Rate Optimisation → Data Fundamentals Certificate → Business Analytics Certificate → Data Visualisation & Storytelling Certificate → Digital Leadership Certificate → Project Management Certificate → Crypto & Web3 Foundations Certificate → Design Thinking Certificate
Ready to train your team? Here are our corporate solutions for growth, innovation and data capabilities. → https://grow.ac/train-my-team
Check out our blog for articles, reports, resources and webinars. → https://grow.ac/growthtribe-blog
You can also follow us on Social Media here for even more learning materials: LinkedIn: https://www.linkedin.com/school/growth-tribe/ Instagram: https://www.instagram.com/growthtribe/ Facebook: https://www.facebook.com/GrowthTribeIO Twitter: https://twitter.com/GrowthTribe
Video URL: https://youtu.be/Vg9tzQa3J0s
#netflix #newonnetflix #netflix2022 #netflixeducation #netflixmovies #hbomax #disneyplus __________
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