33 growth hacking tools you need to know

Updated on 06/06/2024

Here at Growth Tribe, we teach our learners the tools and techniques to make growth-hacking strategies work. We aim to help marketing and data professionals succeed by offering fun and practical learning tools.

To use growth marketing techniques every day, you need the right tools, extensions, apps, and software.

Having these resources is important. They should be easily accessible. This will help you effectively implement these techniques.

Our team has gathered tools for each stage of your business growth. Use these tools to help you succeed and stay ahead in your business journey! 

We use these tools all the time, so we hope they’ll give you a boost as well!

We’ve organised a list of tools into the following categories:

• Generative AI for productivity
• Automation and data scraping
• Data Analytics
• Social Media Management
• Creating Landing Pages and Websites
• Soft Data
• Emailing
• SEO and content
• Communication, productivity and project management
• Design and Collaboration

Generative AI for productivity 

ChatGPT 

Funnel stage = Full Funnel

You've probably had some hands-on experience with ChatGPT already. ChatGPT is one of our favourite tools for enhancing productivity. 

It is like having an extra brain to help brainstorm and review content, such as this article.

Get more with ChatGPT-4 paid version: plug-ins, web browsing, and early access to new features. Upgrade now for extra benefits.

It will 10x your productivity by providing quick and accurate information, generating ideas, and automating repetitive tasks. you will finally be able to focus on more complex and creative aspects of your work.

Be aware that the power of ChatGPT stands and falls by your ability to create powerful prompts! 

© OpenAI - ChatGPT

Jasper

Funnel stage = Awareness

Looking for a 24/7 sidekick to help you draft your content?

Jasper is your go-to tool for generating top-notch content that perfectly matches your brand guidelines. It's affordable, easy to use, and a fantastic tool for businesses of all sizes. Check out the tool with their 14-day Free Trial!

Why should you choose Jasper?

Jasper empowers you to create entire marketing campaigns seamlessly. Jasper makes sure all your content, from ads to blog posts, is in your brand's voice.

© Jasper AI

Fireflies

Funnel stage = Full Funnel

Tired of taking notes during a meeting? 

Meet Fred, your new best friend! 

Fireflies will transcribe the entire meeting for you and help your team transcribe, summarise, search, and analyse voice conversations.

Simply invite your best friend Fred (fred@fireflies.ai) to your Google Meet, and let the automatic note-taking magic begin.

Apart from these, there are a lot of more Generative AI tools to boost your productivity. 

© FireFlies

If you want to go down a rabbit hole of AI tools, check out these 12 generative AI tools. 

Automation and data scraping

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Phantombuster

Funnel Stage = Awareness / Acquisition

Phantombuster is a tool that helps automate tasks on social networks without coding. It saves time by scraping leads and automating tasks.

This tool provides marketing teams with bots, based on your needs, to collect data from any website or social network.

If you need information from LinkedIn, Phantombuster can automatically retrieve it for you.

You don't have to waste time copying and pasting. Phantombuster can do this as frequently as you require.

© Phantombuster

Waalaxy

Funnel Stage = Awareness / Acquisition

This tool allows you to automate and optimise prospecting on LinkedIn.

It’s a super efficient way to generate leads, allowing you to export the contacts you need to enable your growth strategies.

Easy to use, Waalaxy also respects LinkedIn's terms of use, which is super important for this kind of tool.

To get started, all you need to do is install a Waalaxy Chrome extension to start searching for contacts that match your audience.‍

© Waalaxy

Zapier

Funnel Stage = Full funnel

Zapier helps you link all your favourite apps like Gmail, Slack, Mailchimp, Hubspot, etc. With this tool, you can synchronize tasks across two or more apps.

For example, when someone fills out a form on your website, Zapier can collect the information. Then, it can input the information into your preferred CRM tool or set up an email reply.

How does it work?

Zapier connects different software using APIs, letting users create triggers and actions. This means you can also use it to automate almost any workflow.

Tip: Many of us at Growth Tribe also use Zapier for productivity hacks, like automating time-tracking 💡

© Zapier

Data Analytics

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Google Analytics 4

Marketing funnel Stage = Full Funnel

This one’s a classic.

Google Analytics is Google's statistics tool, used by website administrators to analyse their audience.

Analyse the behaviour of your visitors and measure the performance of your Google ads and other digital marketing campaigns. 

It's probably one of the most comprehensive analytics tools out there. 

Monitor all quantitative data over time.

You can also find out how people find their way to your website. Is it mainly via social networks, search engine optimisation or a campaign?

© Google

Mixpanel

Marketing funnel Stage = Activation / Retention / Revenue

Mixpanel is a specialised business analytics platform, mainly focused on the study of interactions with SaaS products.

In concrete terms, Mixpanel tracks your users' interactions with web and mobile apps and helps you communicate with them. Its suite of tools includes in-app A/B tests and survey forms.

The data collected is then used to create custom reports and measure user engagement and retention. As soon as there is a login on your website or mobile application, Mixpanel can measure what that user is doing.

© Mixpanel

Coupler 

Funnel Stage = Full funnel  

Coupler.io is your all-in-one solution for data integration, automation, and analysis. Get information from 50+ sources like CRMs and social media, and put it into databases, spreadsheets, or visualisation tools.

Blend data from various apps, transform it, and use ready-made Looker Studio templates to build shareable dashboards.

Plus, you can create custom reports tailored to your needs or request data consultancy for expert assistance.

© Coupler

Social Media Management

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Buffer

Funnel Stage = Awareness

You've probably heard of Buffer!

It's a simple, easy-to-use online social media management software for growing businesses.

Buffer is a software app for web and mobile that helps you manage your social media accounts. You can schedule posts and analyze how well they are performing.

Buffer works with most social media platforms such as Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn. It helps you analyze results and interact with your community. 

Hootsuite

Funnel Stage = Awareness

Hootsuite is a one-stop solution that also allows users to

• Schedule social media posts
• View statistics on their activity
• Integrate with RSS feeds.

Its convenient user interface takes the form of a dynamic dashboard. Hootsuite also allows social network integrations for Twitter, Facebook, Instagram, LinkedIn and YouTube. 

© Hootsuite

Determ

Bring your social media game to a new level with Determ.

An AI platform to monitor all your social media campaigns. This powerful tool transforms your social media monitoring.

Track online conversations about your brand, industry, and competitors. Fine-tune your communication and online presence strategies.

Stay on top of your brand mentions in real time to quickly respond to trends or potential risks. Receive instant alerts whenever your brand or relevant topics are mentioned online.

© Determ

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Creating Landing Pages and Websites

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Instapage

Funnel Stage = Acquisition

Instapage is a simple tool for building landing pages. It has many features that help you create a page quickly.

Forget about advanced coding skills! 

Instapage has a user-friendly editor for customizing landing pages by dragging and dropping elements to rearrange them easily.

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© Instapage

Umso

Funnel Stage = Acquisition

Umso is a revolutionary tool for startups. It helps you easily create a website that looks great and works well.

Umso creates custom websites for your startup by asking you questions about your product to determine the best design for you. The visual editor is user-friendly and customisable, making it easy to focus on your writing.

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© Umso

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Unbounce

Funnel Stage = Acquisition

Optimize your landing pages and levers to boost the conversion of your ad campaigns.

Unbounce is a complete tool not only for creating landing pages but also pop-ups and site banners. You have over 100 templates at your disposal for both desktop and mobile.

The tool allows you to choose templates according to your conversion goals: lead generation, event or webinar registration, product or service sales, ebook downloads, upcoming product announcements, etc.

Check out their pricing plans! 

© Unbounce

Soft Data

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Typeform

Funnel Stage = Full Funnel

Typeform is a super popular tool, creating beautiful interactive forms for your surveys, quizzes, etc.

Customize your forms or choose from a variety of user-friendly templates.

Its dynamic forms are great, UX-wise, enabling you to gather valuable information through qualitative surveys and questionnaires.

© Typeform

UXCam

Funnel stage = Activation / Retention / Referral

UXCam is a powerful tool to analyse the user experience (UX) of your mobile app! Record and analyse every user micro-interaction. 

Key features include:

• Activity monitoring: Keep an eye on user activities in real-time
• Behaviour analysis: Understand user behaviour to enhance app usability
• Data export: Export your data for deeper analysis
• Offline recording: Capture user interactions even without an internet connection
• Data visualisation: Transform your data into actionable insights with clear visuals
• Reporting: Generate comprehensive reports to track your progress

You can even replay specific sessions to monitor a user's journey and quickly identify and resolve issues.

Advanced filters allow you to analyse and segment options for users, heatmaps, conversion funnels, and events. 

It will automatically highlight sessions that indicate user frustration through signals like rage taps, pretty cool, right?

Check it out with their 14-day free trial!

© UXCam

Hotjar

Funnel Stage = Acquisition / Activation 

With Hotjar, you can collect customer feedback from your users on demand to understand where you can improve your site.

It's a great complement to Google Analytics, with heatmaps and screen recordings to show you how users behave on your website pages.

The heatmaps show you which pages are clicked on, hovered over or scrolled through the most, helping you optimise your conversions. 

Check it out with their 30-day free trial! 

© Hotjar

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Maze.co

Funnel Stage = Acquisition / Activation 

This platform allows you to test absolutely anything anywhere.

Maze.co can be integrated with any workflow or platform like Figma, InVision or Adobe XD to speed up the process from idea to test.

You can also generate brilliant reports instantly, a real-time saver!

© Maze.co

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Crystal Knows

Funnel Stage = Acquisition / Activation 

This pretty revolutionary tool (one of our growth hackers' favourites) allows you to analyse users on Linkedin. Collect psychographic data to help you validate your personas.

Crystal Knows uses artificial intelligence to display your personality test via LinkedIn. Then, the tool deduces your personality, your customer behaviour and your communication style.

© Crystal Knows

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Email

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Mailchimp

Funnel Stage = Full Funnel

Mailchimp is a popular option for email and lifecycle marketing. You can send personalised email campaigns to your contacts and make your emailing strategy a reality.

This clever marketing automation tool helps you share email and advertising campaigns with customers and other interested parties.

Mailchimp has reliable list management practices, structured campaigns and deep data analysis. 

© Mailchimp

Hubspot

Funnel Stage = Full Funnel

Hubspot’s complete CRM solution improves the effectiveness of online marketing campaigns through personalisation and a set of acquisition tools.

Hub CRM is a free platform that helps you organize, track, and build strong relationships with your leads and customers.

Hub Marketing helps drive more visitors to your website or blog and turn them into leads. It also lets you run inbound marketing campaigns to help grow your business.

Hub Sales helps you contact leads, automate tasks, and close deals efficiently. It focuses on sales, making it easier to use the information you have to streamline your sales process.

© Hubspot

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Lemlist

Funnel Stage = Awareness / Acquisition

Lemlist is an emailing software that differs from most of its competitors!

Focusing on email outreach, cold emailing lets you send automated sequences of personalized emails to new contacts with better delivery rates.

Lemlist has a variety of features that can help improve your numbers and enhance your growth marketing strategy.

These features focus on improving the deliverability rate, bounce rate, open rate, click rate, and response rate, and increasing the number of customers.

© Lemlist

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Dropcontact

Funnel Stage = Awareness / Acquisition

Dropcontact.io is a platform that enriches your contact records automatically. I

f you regularly need to dig up the latest contact details of your customers, this tool will make your life easier.

Email extraction, enrichment and integration of your database, the list of features is long, and (importantly) the platform is 100% GDPR compliant.

Check it out with their 14-day free trial! 

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© Dropcontact

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SEO and Content

SEMRush

Funnel Stage = Awareness

We simply have to speak about Semrush. It's probably the most powerful SEO tool out there, and yes, we use it as well! 

If you're a content creator and aren't using Semrush, go and check it out with their 30-day Free Trial!

You'll be able to do extensive keyword research, spy on competitors, optimise your content, and track the analytics of your website(s)!

Key features:

• SEO: Optimise your website to rank higher on search engines
• PPC: Manage and enhance your pay-per-click campaigns
• SMM: Improve your social media marketing strategies
• Keyword research: Find the best keywords to target for maximum impact
• Competitive research: Analyse your competitors to stay ahead in the market
• PR: Manage your public relations efforts effectively
• Content Marketing: Create and distribute compelling content that resonates with your audience
• Marketing insights: Gain deep insights into your marketing performance
• Campaign management: Plan, execute, and track your marketing campaigns efficiently 

With Semrush, you'll have everything you need to elevate your marketing efforts and achieve better results.

So, If you're a growth marketer and are writing SEO-optimised content, Semrush is an essential tool!

© Semrush

Ubersuggest

Funnel Stage = Awareness 

Well-known SEO specialist, Neil Patel, acquired UberSuggest to turn it into a fully dedicated free SEO tool. 

It is fully designed for content creators and marketers to find new articles and keyword ideas.

Like other keyword generators, Ubersuggest allows you to

• Conduct keyword research
• Optimise your articles 

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© Ubersuggest / Neil Patel

Ahrefs

Funnel Stage = Awareness 

Ahrefs is an indispensable growth hacking tool for a good SEO strategy.

It allows you to gather a large amount of data to set up or monitor your SEO strategies as part of your growth hacking efforts.

Although it’s mainly known for its backlink analysis, Ahrefs also offers

• SEO audits
• Marketing analysis
• Content creation
• Link building.
  
  

The tool can also be used to analyse the activity of other sites (like your direct competitors), export data in CSV format or generate analysis reports.

© ahrefs

Buzzsumo

Funnel Stage = Awareness 

Buzzsumo is a great web solution for searching for content and influencers.

It allows you to create alerts in a particular field or on a set of keywords. With the basic version, you can use the search engine for free, but you won’t be able to export or exploit the data or even create alerts.

Whatever you’re looking for; content, articles, infographics, videos...

You can set up a refined search thanks to Buzzsumo’s super practical filtering system.

Check it out with their 30-day free trial

© BuzzSumo

Answer The Public

Funnel Stage = Awareness / Acquisition 

A very easy-to-use tool, Answer The Public is a question and idea generator that uses auto-suggestions from Google and Bing.

The platform collects the most popular searches from Internet users and suggests a long list of them based on a query or keyword.

The concept of Answer The Public is perfect for giving you content ideas but also helps you understand exactly what users want, which is fundamental to a solid growth marketing strategy.

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© Answer The Public

Communication, project management and productivity

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Slack

Funnel Stage = Internal + Referral / Retention 

Slack is an increasingly ubiquitous hub that brings people, data and applications together in one place.

It is a single platform where people can communicate, collaborate, find and share important information.

On Slack, you can access an infinite number of applications and services that are essential for getting the most out of your work.

If you don’t already use it, you’ve definitely heard of it.

© Slack

Notion

Funnel Stage = No specific stage

A very useful tool for sharing information within your organisation or for improving productivity.

Notion’s intuitive design and smooth user experience is one of the platforms we really enjoy using.

Focused on hierarchical note-taking in the form of pages and sub-pages, Notion also functions as a "mini-database".

To be honest, the only limit on Notion is your imagination.

With this database management, it is possible to organise all sorts of things, including task management, project management and much more.

Our growth team uses Notion every day.

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© Notion

Asana

Funnel Stage = No specific stage

This project management tool gives you a bird’s eye view of all your ongoing tasks and projects.

Teams can work together to organise projects and save time on small, time-consuming tasks.

Asana simplifies processes and projects, reducing the risk of errors. 

© Asana

Do you often design something? 

I mean, if you work in marketing, you probably do, right?

Here are 3 bonus growth hacking tools that you should check out to boost your design game! 

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Figma

Funnel Stage = No specific stage

Figma is one of the most powerful collaboration tools for creating UI designs and prototypes.

Figma allows UX and UI designers to easily create beautiful interfaces for mobile applications and websites.

Its main advantage?

The ability for all different stakeholders of a project to design together.

Unlike Sketch or Adobe XD, Figma is a very accessible software thanks to its cloud-based web application, available from any browser, operating system or configuration.

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© Figma

Canva

Funnel Stage = Awareness / Acquisition

If you work in marketing, you’ve probably heard of Canva.

One of the most popular graphic design tools in the world, Canva allows you to design anything from your CV to posters to visuals for your social networks.

Canva allows anyone to create professional-looking graphics to print or publish online, no design skills needed!

Canva’s web app makes it accessible from most browsers and devices, and it’s full of helpful tutorials and templates.

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© Canva

Whimsical

Funnel Stage = No specific stage

Whimsical allows teams to visually collaborate on ideas simply and enjoyably through diagrams, flowcharts and images.

In short, Whimsical offers teams the ability to create a variety of wireframes in collaboration.

For the uninitiated, wireframes are like blueprints for websites and apps.

They provide an overview of the structure, layout, flow, functionality, and user behaviours on your page.

With Whimsical, your team can create these together, digitally!

© Whimsical

Want to Learn More About Growth Marketing tools?

You're in for a treat!

As a leading educational course provider, we created the most effective Growth Marketing course you can find!

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6 Modules | 62 lessons | 35 videos | 6 tests | 6 exercises

• Module 1: Back to the fundamentals
• Module 2: Make data work for you
• Module 3: Design & execute your own experiments
• Module 4: Funnel marketing (awareness & acquisition)
• Module 5: Funnel marketing (activation & retention)
• Module 6: Funnel marketing (referral & revenue)

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