We hope to take some of the labour out of your job hunt with this article. We’ll look at the types of roles you can expect to find on your search, what the average salaries are and answer the all-important question: where can you find the best digital marketing jobs in the Netherlands?
First things first, let’s break down some of the most common digital marketing jobs you’re likely to stumble across on your job search and what they entail. It’s worth noting that the term “digital marketing” is an umbrella term for all of the disciplines that fall under it. You’ll need to know your SEO from your content marketing to find the right fit!
Average Salary: $57,337
As a digital marketer, you’re the person responsible for executing an organisation’s marketing plan within set timelines and budgets. Although a superior will have decided on the most suitable online channels to meet the objectives, you’ll still need a firm grasp of the different online marketing channels at your disposal, such as:
With a campaign underway, you’ll closely monitor performance to see how it compares to the KPIs and metrics guiding your success. This requires some knowledge of marketing analytics to extract useful insights from customer data. Savvy digital marketers keep their finger on the pulse, always absorbing new information and keeping up with industry trends.
Average Salary: $61,740
As an experienced digital marketer, you’ll already know the ins and outs of the various online marketing methods. Your role here will be to plan, develop, and oversee digital campaigns, set timelines, allocate resources like personnel and budget, and communicate with senior executives and stakeholders. It’s a lot of responsibility, and make no mistake, it can be a tough and stressful position. But it’s a rewarding one, too, as organisations turn to their marketing managers to deliver on objectives and push both the company and staff forward.
Average Salary: $59,200
By now, the power of social media should be abundantly clear - from posting regular brand content that keeps audiences engaged to collaborating with influencers to promote products - and the reach and potency of a strong social media presence are evident.
As the social media manager, your role will be to manage either client or company social media accounts, develop content calendars, post promotional content and measure performance to see what’s connecting with audiences and what’s missing the mark.
Average Salary: $55,471
Search engine optimisation (or SEO) helps companies rank higher and be found more easily on search engines like Bing, Yahoo and Google. With customers tending to ignore search results after the first page, companies put a lot of stock into optimising their search engine traffic, making this a highly sought-after and valuable niche.
The field of SEO evolves rather quickly, with algorithmic changes and other ranking parameters that need continuous adjusting. You’ll need to make sure search engine criteria are being met and websites or apps are being optimised for results.
Average Salary: $65,639
Armed with a multiverse of digital marketing knowledge, your role as a content strategist (or content marketing specialist as it’s sometimes referred to) is to develop marketing strategies for promoting content across a variety of online channels. This might be blog posts, videos, podcasts or even webinars! Your job is to get the right content on the right channel for the right audience. You’ll be digging into extensive research to see what content works where and collaborate with different creatives and departments to bring campaigns to life.
Average Salary: $55,666
As the content manager, your role will be to plan, develop and oversee content marketing campaigns. Whether it’s running a social media ad campaign, testing an email sequence or something else, you’ll work closely with teams to monitor progress and steer them in the right direction (towards success, of course!). The performance of published content is tracked and measured using CRMs and real-world data points to what happens next.
Average Salary: $63,792
As a digital marketing (or data) analyst, you’ll be the brains of the operation! You’ll help to develop digital marketing campaign strategies by analysing data and discovering trends that can be relayed to the marketing teams in an easy-to-read format. Market research, surveys, quizzes and other data-collection methods will be your tools for finding the most relevant way to market a product or service to customers.
Average Salary: $52,543
Copywriters are responsible for creating promotional or informational content that helps to either persuade or educate customers about a product or service. As a powerful wordsmith, you’ll support marketing campaigns across several mediums, including blogs, website content, email marketing, social media, press releases and more. To do this, copywriters dig deep into market research and tailor their content to suit a specific demographic.
Average Salary: $58,317
Graphic or digital designers create visually appealing imagery that follows a consistent style in keeping with the brand identity. Designers promote and communicate marketing materials across different online channels to evoke visual experiences and connections with customers. If you think of the biggest companies in the world and how their brand imagery defines them (like Nike, Coca-Cola, and Lego) you start to get a sense of how important graphic design is for making brands instantly recognisable and memorable.
Average Salary: $95,235
UX (user experience) design has erupted in demand over the last few years as companies try to understand and predict how customers interact with a product or service. This process is what’s known as the “customer journey” and it refers to all of the actions a person takes to go from first interacting with a brand to eventually completing the desired action, like making a purchase. After establishing a customer’s needs and goals, UX designers alter web pages, elements and content to influence conversion rates.
Now you have an idea of what types of digital marketing roles you’ll see, let’s jump straight into the best places to find them!
As the official job board of the Dutch government, Werk.nl is an excellent place to start your search with over 190,000 vacancies. Users can create and upload their CVs to match with employers and receive vacancy alerts via email. There are a bunch of extras included, too, from tips on how to craft attractive resumés to training and webinars that help develop key skills for your industry.
Jobbird.nl lets you filter by industry, profession and even education level, making this a good site for people just graduating or seeking lower-level positions if they lack years of experience. Users can find tips on crafting CVs for employers, uploading them for easier matches and applying directly through the site. There are also career advice resources to help sharpen skills and see what employers are looking for. At the time of writing, the site boasts 111,000+ vacancies across the Netherlands.
This website is great for the more experienced job seeker primarily looking for permanent, management-oriented work. Founded in 1965 as a free magazine, Intermediaiar.nl specialises in higher-education and academic editorials - so if you’re a current or aspiring marketing manager or want to sidestep into a lateral senior position, then this site will find you a match for your skillset.
Good Company specialise in IT, Sales, Marketing and Engineering making this a top choice for job hunters. Using their quick and easy search tool (or just scroll down half a page to see top picks for the industry!), you’ll find a plethora of digital marketing positions available. Upload your CV and hit send to apply. Simple. In addition, you can speak to the team for career advice and tips or sift through the many resources available online.
Indeed is a global job-seeking powerhouse. Available in over 60 countries, Indeed is no stranger to matching vacancies with work-hungry employees. Start by creating and uploading your CV, and then be sure to set email alerts for jobs of interest. You can filter your search by keyword, industry and role and absorb dozens of resources on their blog, from career advice to salary guides.
LinkedIn is positioned as a professional social media platform with a staggering 830 million users. On it, you can connect and chat with fellow users and quickly expand your professional network. LinkedIn is also one of the best places to find digital marketing jobs, you’ll find detailed job descriptions and salary information, and because it’s essentially a social networking platform, you can even reach out to company employees directly. Applications can be done in one click using your profile and an uploaded CV.
Monster will help you find a perfect match using mobile, social and web solutions. Find tips on creating the perfect CV, get career advice, interview tips and more to assist your job hunt. You’ll find everything from content writing to performance marketing here.
These are some of the best job sites for digital marketing in the Netherlands, so get to work on making a killer CV and remember to set email alerts to never miss a vacancy.
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