Become a certified digital marketer
Harness the power of online channels to maximise your impact. Learn digital marketing strategies and tools to turbocharge business growth online.
- 1944 students
- 4.8/5 (1342 reviews)
- 14.5 hours
- Beginner
- English
- English , Dutch
Supercharge your team’s performance with our comprehensive content library.
- For teams of 5 or more users
- 500+ hours of high-quality video content
- Priority access to our expert trainers
- Learning analytics tools
- Impact report
This course includes:
- Internationally recognised certificate
- 35.000+ member community access
- 6x/month community events
- Job board
- Direct access to our experts
Ranked #5 EdTech company in Europe by Time Magazine in 2024
Become a certified digital marketer
Harness the power of online channels to maximise your impact. Learn digital marketing strategies and tools to turbocharge business growth online.
- 4.8/5 (1342 reviews)
- 14.5 hours
- English
- English , Dutch
Digital marketing with confidence
Drive organic traffic with SEO and social media
Learn to boost website visits through potent SEO and targeted social media content strategies.
Get to grips with paid advertising and retargeting
Dive into effective paid campaigns and bring back interested visitors for higher conversions.
Maximise ROI with precise tracking
Fine-tune your strategy with advanced tracking methods, pixel implementation, and website optimisation for outstanding performance and results.
Discover the must-have tools
Save time and stay focused on success. We've carefully curated the essential tools, sparing you from the chaos of trial and error. Enjoy a structured learning experience with step-by-step guidance on using each tool effectively.
and many more...
Who is this course for?
- Marketing professionals looking to build their digital marketing skills
- Freelancers and entrepreneurs who want to get better marketing results
- Aspiring digital marketers and recent graduates who are looking to enter the digital marketing industry
Here's what you'll learn
6 modules | 61 lessons | 23 videos | 6 tests | 6 exercises
Module 1 - Introduction to digital marketing
- 8 lessons
- 3 videos
- 1 test
- 1 exercise
-
watch introduction video
Understand digital marketing fundamentals, learn how to create effective customer personas, and understand the customer journey for marketing success.
What you’ll learn:
How to effectively build a persona profile
How to leverage data in a marketing role
The customer journey and the pirate funnel
Module 2 - Digital marketing tracking and analytics
- 9 lessons
- 4 videos
- 1 test
- 1 exercise
-
watch introduction video
Explore Google Analytics 4, identify crucial marketing metrics, and learn measurement techniques using the latest data analysis tools to supercharge your marketing strategies.
What you’ll learn:
The most important marketing metrics to measure
How to work with Google Analytics 4, Tag Manager, and Hotjar
How to interpret marketing data on tracking platforms
Module 3 - Boost organic growth with content marketing strategies
- 9 lessons
- 4 videos
- 1 test
- 1 exercise
-
watch introduction video
Uncover trending and relevant topics, amplify reach through SEO, and harness the power of organic social media channels to propel your content strategy to new heights.
What you’ll learn:
Identify the most relevant content for your audience
How to distribute content using SEO
How to distribute content on social media
Module 4 - How to target your audience using paid media
- 10 lessons
- 5 videos
- 1 test
- 1 exercise
-
watch introduction video
Prioritise the relevant paid channels for your business, explore effective targeting strategies across different digital advertising platforms, and learn best practices for creating compelling ad copy and visuals.
What you’ll learn:
How to structure your ad campaigns
How to measure the performance of your paid campaigns
How to allocate marketing budgets
Module 5 - How to retarget your audience
- 8 lessons
- 3 videos
- 1 test
- 1 exercise
-
watch introduction video
Engage website visitors using pixels and run successful email marketing campaigns to re-engage and retain your audience.
What you’ll learn:
How to retarget your audience on social media
How to retarget your audience using email marketing
How to personalise content for your audience
Module 6 - How to optimise your landing pages
- 9 lessons
- 4 videos
- 1 test
- 1 exercise
-
watch introduction video
Improve website performance with the LIFT model and create code-free, conversion-centric landing pages.
What you’ll learn:
How to apply the LIFT model for landing page optimisation
How to build a landing page without coding
The different types of landing pages
Earn your Digital Marketing certificate
Once you've completed the course, get a certificate that sets you apart from the competition and opens doors to exciting career opportunities.
- Stand out from the crowd
- Boost your credibility
- Gain a competitive edge
Meet your instructor
Tarek is a computer science graduate who is passionate about marketing. His areas of expertise include landing page creation and optimisation, conversion rate optimisation, paid acquisition, e-commerce, and video editing. As a trainer at Growth Tribe, he helps implement a digital marketing processes in startups and big corporations.
Thousands of happy learners
Nick Mastenbroek
Consultant @ Nlmtd
Jorian Damen
Growth Marketing Manager @ Ultimaker
Nathan Amram
Content Creator @ Hey Nathan
Start driving real results. Build digital marketing strategies from the ground up.
Get certified
Growth Tribe is an accredited digital skills development provider. Get certified in the digital marketing skills that will empower you to elevate your career and improve performance throughout the marketing funnel.
Get confident
Level up your marketing career with practical skills and strategies you can easily implement. Navigate the fast-changing world of digital marketing with confidence.
Learn from digital marketing experts
Learn from marketing experts. Our team have empowered thousands of digital marketers with up-to-date, relevant skills. We’ll teach you how the world’s fastest-growing companies use digital marketing, and how you can do it too.
Future-proof yourself
75% of all jobs will require advanced digital skills by 2030 and more than 90% of marketing jobs already do. Make sure your marketing skillset is ready for the future of jobs.
Join our community
Join our 30.000+ strong alumni community featuring digital experts from Spotify, DuoLingo, Google, Booking.com and Heineken (& many more of Europe’s highest growth start/scale-ups).
Learn at your own pace
Getting certified doesn’t have to get in the way of the rest of your life. A Growth Tribe on-demand course enables you to fit learning around your busy schedule. Get unlimited access to your course materials whenever and wherever works best for you.
Frequently asked questions
What is the Digital Marketing Certificate course?
The Digital Marketing Certificate course is a comprehensive program designed to equip you with the skills and knowledge you need to become a certified digital marketer. The course covers a wide range of topics, including SEO, social media marketing, paid advertising, and analytics.
Who is this course for?
This course is ideal for anyone who wants to learn about digital marketing, including:
- Marketing professionals looking to build their digital marketing skills
- Freelancers and entrepreneurs who want to get better marketing results
- Aspiring digital marketers and recent graduates who are looking to enter the digital marketing industry
What will I learn in this course?
The Digital Marketing Certificate course covers a wide range of topics, including:
- Introduction to digital marketing
- Tracking and analytics
- Targeting your audience organically with awareness channels
- Targeting your audience using paid media
- Retargeting your audience
- Landing page optimisation
What is the format of the course?
The course is delivered online in a self-paced format. You will have access to a variety of learning materials, including video lessons, quizzes, and case studies. You will also have the opportunity to interact with other students and instructors in our online community.
How long does the course take?
The Digital Marketing Certificate course takes approximately 14.5 hours to complete.
What is the cost of the course?
The course costs 995€ for a one-time purchase. You can pay via credit cards or invoices. We also offer an annual Premium membership subscription for 1495€ or 129€/month where the users have access to all the certificates and content we have to offer. More info here: https://growthtribe.io/plans.
Can I try the course for free?
Yes, you can try a portion of the Digital Marketing Certificate course for free to get a taste of the learning experience and see if it's right for you. Sign up for a free trial here.
What are the prerequisites for taking this course?
There are no formal prerequisites for taking this course.
Do I have to take the course all at once?
No, you can take the course at your own pace. You will have access to the course materials for one year after purchase.
What kind of support do you offer?
We offer a variety of support resources, including:
- A dedicated student support team, you can directly ask your questions to the teachers
- An online community where you can ask questions and connect with other students
- A comprehensive knowledge base with answers to frequently asked questions
Digital Marketing Certificate
Supercharge your team’s performance with our comprehensive content library.
This course includes:
- Internationally recognised certificate
- 35.000+ member community access
- 6x/month community events
- Job board
- Direct access to our experts
- For teams of 5 or more users
- 500+ hours of high-quality video content
- Priority access to our expert trainers
- Learning analytics tools
- Impact report
Ranked #5 EdTech company in Europe by Time Magazine in 2024
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