Become a certified digital marketer

Here's what you'll learn

• Module 1 - Introduction to digital marketing

  8 lessons | 3 videos | 1 test | 1 exercise

  Understand digital marketing fundamentals, learn how to create effective customer personas, and understand the customer journey for marketing success.

  What you’ll learn:

  1. How to effectively build a persona profile
  2. How to leverage data in a marketing role
  3. The customer journey and the pirate funnel

• Module 2 - Tracking and analytics

  9 lessons | 4 videos | 1 test | 1 exercise

  Explore Google Analytics 4, identify crucial marketing metrics, and learn measurement techniques using the latest data analysis tools to supercharge your marketing strategies.

  What you’ll learn:

  1. The most important marketing metrics to measure
  2. How to work with Google Analytics 4, Tag Manager, and Hotjar
  3. How to interpret marketing data on tracking platforms

• Module 3 - Boost organic growth with content marketing strategies

  9 lessons | 4 videos | 1 test | 1 exercise

  Uncover trending and relevant topics, amplify reach through SEO, and harness the power of organic social media channels to propel your content strategy to new heights.

  What you’ll learn:

  1. Identify the most relevant content for your audience
  2. How to distribute content using SEO
  3. How to distribute content on social media

• Module 4 - How to target your audience using paid media

  10 lessons | 5 videos | 1 test | 1 exercise

  Prioritise the relevant paid channels for your business, explore effective targeting strategies across different digital advertising platforms, and learn best practices for creating compelling ad copy and visuals.

  What you’ll learn:

  How to structure your ad campaigns

  How to measure the performance of your paid campaigns

  How to allocate marketing budgets

• Module 5 - How to retarget your audience

  8 lessons | 3 videos | 1 test | 1 exercise

  Engage website visitors using pixels and run successful email marketing campaigns to re-engage and retain your audience.

  What you’ll learn:

  1. How to retarget your audience on social media
  2. How to retarget your audience using email marketing
  3. How to personalise content for your audience

• Module 6 - How to optimise your landing pages

  9 lessons | 4 videos | 1 test | 1 exercise

  Improve website performance with the LIFT model and create code-free, conversion-centric landing pages.

  What you’ll learn:

  1. How to apply the LIFT model for landing page optimisation
  2. How to build a landing page without coding
  3. The different types of landing pages