Digital marketing with confidence
Drive organic traffic with SEO and social media
Learn to boost website visits through potent SEO and targeted social media content strategies.
Get to grips with paid advertising and retargeting
Dive into effective paid campaigns and bring back interested visitors for higher conversions.
Maximise ROI with precise tracking
Fine-tune your strategy with advanced tracking methods, pixel implementation, and website optimisation for outstanding performance and results.
Who is this course for?
- Marketing professionals looking to build their digital marketing skills
- Freelancers and entrepreneurs who want to get better marketing results
- Aspiring digital marketers and recent graduates who are looking to enter the digital marketing industry
Here's what you'll learn
6 modules | 61 lessons | 23 videos | 6 tests | 6 exercises
Module 1 - Introduction to digital marketing
What is digital marketing and why is it important?
Understanding personas and how to develop them
The customer journey & why it’s crucial for success
Module 2 - Tracking and analytics
Tracking data & the benefits of Google Analytics and Tag Manager
Important and common metrics you need to measure as a digital marketer
Set up & get familiar with Google Analytics 4 and Tag Manager
Module 3 - Targeting your audience organically with awareness channels
Find trending and relevant topics for your content marketing strategy
Distribute your content through SEO
Distribute your content through organic social media channels (Facebook, Instagram, TikTok, Youtube, Twitter, LinkedIn)
Module 4 - Targeting your audience using paid media
Prioritise the most relevant channels for your persona and business
How to target on different channels
Best practices for ad copy and ad visual
Module 5 - Retargeting your audience
Use Pixels to retarget website visitors or users who engaged with your content
Best practices for email marketing campaigns to retarget your audience
Module 6 - Landing page optimisation
How to use the LIFT model to improve your website performance
Create a landing page without writing a single line of code
Meet your instructor
Tarek is a computer science graduate who is passionate about marketing. His areas of expertise include landing page creation and optimisation, conversion rate optimisation, paid acquisition, e-commerce, and video editing. As a trainer at Growth Tribe, he helps implement a digital marketing processes in startups and big corporations.
Consultant @ Nlmtd
Growth Marketing Manager @ Ultimaker
Content Creator @ Hey Nathan
Start driving real results. Build digital marketing strategies from the ground up.
Growth Tribe is an accredited digital skills development provider. Get certified in the digital marketing skills that will empower you to elevate your career and improve performance throughout the marketing funnel.
Level up your marketing career with practical skills and strategies you can easily implement. Navigate the fast-changing world of digital marketing with confidence.
Learn from digital marketing experts
Learn from marketing experts. Our team have empowered thousands of digital marketers with up-to-date, relevant skills. We’ll teach you how the world’s fastest-growing companies use digital marketing, and how you can do it too.
75% of all jobs will require advanced digital skills by 2030 and more than 90% of marketing jobs already do. Make sure your marketing skillset is ready for the future of jobs.
Join our community
Join our 30.000+ strong alumni community featuring digital experts from Spotify, DuoLingo, Google, Booking.com and Heineken (& many more of Europe’s highest growth start/scale-ups).
Learn at your own pace
Getting certified doesn’t have to get in the way of the rest of your life. A Growth Tribe on-demand course enables you to fit learning around your busy schedule. Get unlimited access to your course materials whenever and wherever works best for you.
Frequently asked questions
Who are the expert trainers?
Our expert trainers are real-life professionals with experience in their specialist field, who dedicate a few days a week of their time to helping others learn. They have real, hands-on experience, and they are always updating the course curriculum to include new technology and the latest techniques & strategies.
What are my payment options?
Many of the people who take our course are entrepreneurs, freelancers, or individuals who want to improve their prospects. That’s why we provide several payment plan options to make our courses accessible to everyone. You can pay in installments or take advantage of STAP or unemployment funding (NL residents only). Our dedicated learning consultants will be able to work with you to find the right plan to suit your needs before you book.
Who’s on the course with me? Are there opportunities to network?
The course is not cohort-based, so you won’t have classmates in the traditional sense. What you will have is access to our participant and alumni network of over 30.000 forward-thinking digital professionals from top companies, and some of the most exciting start/scale-ups around.
Do I get a qualification?
Growth Tribe is NRTO accredited, so you’ll get certification from Growth Tribe that you’ve completed the course that you can display on your LinkedIn profile and CV.