Maximise the growth and impact of your products
Elevate your product's impact
Master market analysis, customer-centric solutions, and value prioritisation for transformative product success.
Unlock customer insights
Hone your skills in listening, mapping journeys, and crafting solutions that resonate for loyal customer engagement.
Safeguard your investments
Learn to measure what matters, justify decisions with data, and optimise for business growth and lasting success.
Who is this course for?
- Early- to mid-career professionals working in marketing, product, design, technology, and sales who are interested in learning the principles of digital product management and strategy
- Mid-level business/functional managers who want to solve business problems
- Consultants looking to offer innovative products and solutions to their clients
- Entrepreneurs interested in identifying new product opportunities
Here's what you'll learn
6 modules | 61 lessons | 21 videos | 6 tests | 6 exercises
Module 1 - Know your role and market
Introduction to your role and the market
The role of the product manager
How do you stand out to your customer?
Module 2 - Know your customer
Who should we research?
Soft skills and hard data
Interviews and surveys
Module 3 - Product steering
Introduction to product steering
Product mission & vision
Module 4 - Prototype, test, build, learn
Product strategy and principles
Prototyping and lean testing
Minimum viable product
Module 5 - Know what to measure
Introduction to product measurement
Setting goals and taking names
Data and the Beast
Industry expert interview with Kate Rakova
Module 6 - Zen and the art of roadmap maintenance
Introduction to product roadmaps
Roadmaps and user stories
Backlogs and prioritisation
Industry expert interview with Tad Slaff
Earn your Digital Product Management & Strategy certificate
Once you've completed the course, get a certificate that sets you apart from the competition and opens doors to exciting career opportunities.
- Stand out from the crowd
- Boost your credibility
- Gain a competitive edge
Meet your instructor
Jovana is an experienced product manager and strategist who believes that product management is a creative field that requires proper creative leadership. She has managed technical platforms and IoT products and emphasises that creativity, intuition, and humanity are just as crucial as intelligence, science, and skill in creating great products. Join her on this exciting learning journey.
Consultant @ Nlmtd
Growth Marketing Manager @ Ultimaker
Content Creator @ Hey Nathan
Start driving real results. Build digital marketing strategies from the ground up.
Growth Tribe is an accredited digital skills development provider. Get certified in the digital marketing skills that will empower you to elevate your career and improve performance throughout the marketing funnel.
Level up your marketing career with practical skills and strategies you can easily implement. Navigate the fast-changing world of digital marketing with confidence.
Learn from digital marketing experts
Learn from marketing experts. Our team have empowered thousands of digital marketers with up-to-date, relevant skills. We’ll teach you how the world’s fastest-growing companies use digital marketing, and how you can do it too.
75% of all jobs will require advanced digital skills by 2030 and more than 90% of marketing jobs already do. Make sure your marketing skillset is ready for the future of jobs.
Join our community
Join our 30.000+ strong alumni community featuring digital experts from Spotify, DuoLingo, Google, Booking.com and Heineken (& many more of Europe’s highest growth start/scale-ups).
Learn at your own pace
Getting certified doesn’t have to get in the way of the rest of your life. A Growth Tribe on-demand course enables you to fit learning around your busy schedule. Get unlimited access to your course materials whenever and wherever works best for you.
Frequently asked questions
What is the Digital Product Management & Strategy Certificate course?
The Digital Product Management & Strategy Certificate course is a comprehensive online program that equips you with the skills and knowledge necessary to become a certified product manager and develop innovative products that deliver strategic business value. Through a blend of video lessons, interactive exercises, and industry expert insights, you'll gain the expertise to translate market trends and customer needs into data-driven decisions, design and implement product roadmaps, and elevate your product's impact in ever-evolving markets.
Who is this course for?
This course is designed for early- to mid-career professionals working in marketing, product, design, technology, and sales who are interested in learning the principles of digital product management and strategy. It is also suitable for mid-level business/functional managers who want to solve business problems, consultants looking to offer innovative products and solutions to their clients, and entrepreneurs interested in identifying new product opportunities.
What will I learn in this course?
In this course, you will learn:
- The role of the product manager and how to stand out to your customers
- How to conduct market analysis and customer research
- How to develop a product strategy and value proposition
- How to prototype, test, and build a minimum viable product
- How to measure product performance and make data-driven decisions
- How to create and maintain a product roadmap
What is the format of the course?
The course is delivered online in a self-paced format. You will have access to a variety of learning materials, including video lessons, quizzes, and case studies. You will also have the opportunity to interact with other students and instructors in our online community.
How long does the course take?
The Digital Product Management & Strategy Certificate course takes approximately 21 hours to complete.
What is the cost of the course?
The course costs 495€ for a one-time purchase. You can pay via credit cards or invoices. We also offer an annual Premium membership subscription for 1495€ or 129€/month where the users have access to all the certificates and content we have to offer. More info here: https://growthtribe.io/plans.
Can I try the course for free?
Yes, you can try a portion of the Digital Product Management & Strategy Certificate course for free to get a taste of the learning experience and see if it's right for you. Sign up for a free trial here.
What are the prerequisites for taking this course?
There are no formal prerequisites for taking this course. However, some basic understanding of marketing, product development, or technology would be helpful.
Do I have to take the course all at once?
No, you can take the course at your own pace. You will have access to the course materials for one year after purchase.
What kind of support do you offer?
We offer a variety of support resources, including:
- A dedicated student support team, you can directly ask your questions to the teachers
- An online community where you can ask questions and connect with other students
- A comprehensive knowledge base with answers to frequently asked questions