Become a certified product manager

Become a certified product manager

Develop an innovative product strategy that delivers strategic business value. Translate market trends and customer needs into data-driven decisions. Design and implement a product roadmap for building, launching, and improving products that succeed in ever-evolving markets.

  • students_blue_icon 330 students
  • hours_blue_icon 21 hours
  • level_blue_icon Beginner
  • language_blue_icon English
  • typography_blue_icon English , Dutch
from €495

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  • icons8-certificate-90 Internationally recognised certificates
  • icons8-conflict-90 Bi-weekly microlearning
  • icons8-people-60 35.000+ member community access
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  • icons8-question-90 Direct access to our experts

Become a certified product manager

Develop an innovative product strategy that delivers strategic business value. Translate market trends and customer needs into data-driven decisions. Design and implement a product roadmap for building, launching, and improving products that succeed in ever-evolving markets.

  • icons8-graduation-cap-90 330 students
  • icons8-sand-timer-90 21 hours
  • icons8-no-connection-90 Beginner
  • icons8-geography-90 English
  • icons8-closed-captioning-90 English , Dutch

Maximise the growth and impact of your products

Elevate your product's impact

Elevate your product's impact

Master market analysis, customer-centric solutions, and value prioritisation for transformative product success.

Unlock customer insights

Unlock customer insights

Hone your skills in listening, mapping journeys, and crafting solutions that resonate for loyal customer engagement.

Safeguard your investments

Safeguard your investments

Learn to measure what matters, justify decisions with data, and optimise for business growth and lasting success.

Who is this course for?

  • Early- to mid-career professionals working in marketing, product, design, technology, and sales who are interested in learning the principles of digital product management and strategy
  • Mid-level business/functional managers who want to solve business problems
  • Consultants looking to offer innovative products and solutions to their clients
  • Entrepreneurs interested in identifying new product opportunities

Here's what you'll learn

6 modules | 61 lessons | 21 videos | 6 tests | 6 exercises

Module 1 - Know your role and market

Introduction to your role and the market

The role of the product manager

How do you stand out to your customer?

Module 2 - Know your customer

Who should we research?

Soft skills and hard data

Interviews and surveys

Module 3 - Product steering

Introduction to product steering

Product mission & vision

Value proposition

Module 4 - Prototype, test, build, learn

Product strategy and principles

Prototyping and lean testing

Minimum viable product

Module 5 - Know what to measure

Introduction to product measurement

Setting goals and taking names

Data and the Beast

Industry expert interview with Kate Rakova

Module 6 - Zen and the art of roadmap maintenance

Introduction to product roadmaps

Roadmaps and user stories

Backlogs and prioritisation

Industry expert interview with Tad Slaff

Meet your instructor

Jovana Tokic

Jovana Tokic

Jovana is an experienced product manager and strategist who believes that product management is a creative field that requires proper creative leadership. She has managed technical platforms and IoT products and emphasises that creativity, intuition, and humanity are just as crucial as intelligence, science, and skill in creating great products. Join her on this exciting learning journey.

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Thousands of happy learners

Nick Mastenbroek

Consultant @ Nlmtd

Jorian Damen

Growth Marketing Manager @ Ultimaker

Nathan Amram

Content Creator @ Hey Nathan

Start driving real results. Build digital marketing strategies from the ground up.


Get certified

Growth Tribe is an accredited digital skills development provider. Get certified in the digital marketing skills that will empower you to elevate your career and improve performance throughout the marketing funnel.


Get confident

Level up your marketing career with practical skills and strategies you can easily implement. Navigate the fast-changing world of digital marketing with confidence.


Learn from digital marketing experts

Learn from marketing experts. Our team have empowered thousands of digital marketers with up-to-date, relevant skills. We’ll teach you how the world’s fastest-growing companies use digital marketing, and how you can do it too.


Future-proof yourself

75% of all jobs will require advanced digital skills by 2030 and more than 90% of marketing jobs already do. Make sure your marketing skillset is ready for the future of jobs.


Join our community

Join our 30.000+ strong alumni community featuring digital experts from Spotify, DuoLingo, Google, and Heineken (& many more of Europe’s highest growth start/scale-ups).


Learn at your own pace

Getting certified doesn’t have to get in the way of the rest of your life. A Growth Tribe on-demand course enables you to fit learning around your busy schedule. Get unlimited access to your course materials whenever and wherever works best for you.

Frequently asked questions

Who are the expert trainers?

Our expert trainers are real-life professionals with experience in their specialist field, who dedicate a few days a week of their time to helping others learn. They have real, hands-on experience, and they are always updating the course curriculum to include new technology and the latest techniques & strategies.

What are my payment options?

Many of the people who take our course are entrepreneurs, freelancers, or individuals who want to improve their prospects. That’s why we provide several payment plan options to make our courses accessible to everyone. You can pay in installments or take advantage of STAP or unemployment funding (NL residents only). Our dedicated learning consultants will be able to work with you to find the right plan to suit your needs before you book.

Who’s on the course with me? Are there opportunities to network?

The course is not cohort-based, so you won’t have classmates in the traditional sense. What you will have is access to our participant and alumni network of over 30.000 forward-thinking digital professionals from top companies, and some of the most exciting start/scale-ups around.

Do I get a qualification?

Growth Tribe is NRTO accredited, so you’ll get certification from Growth Tribe that you’ve completed the course that you can display on your LinkedIn profile and CV.

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