The 7 Best Online Digital Marketing Courses for 2024

*Updated on August 5, 2024

Are you looking for a digital marketing certification? We are here to provide information on the top online courses in this field. Boost your potential with many courses tailored for recent graduates, professionals, and digital marketers alike.

Choose your learning path to success today!

Jump to the courses here:

1. Digital Marketing from Growth Tribe

2. Diploma in Digital Marketing from Digital Marketing Institute 

3. Fundamentals of Digital Marketing from EDX

4. Digital Marketing Specialist Programme from Simplilearn 

5. The Complete Digital Marketing Course from Udemy

6. Digital Marketing Specialisation from Coursera

7. Digital Marketing Bootcamp from Thinkful

What are digital marketing courses?

In the ever-evolving landscape of business, where a significant shift towards the digital domain has taken place, digital marketing takes the spotlight as the ultimate way to shout about your business to a massive audience.

Say goodbye to traditional marketing!

As more businesses move towards an online presence, digital marketing has become essential for sharing important information about products and services with potential customers.

Digital marketing is at the forefront of modern business strategies, with certification courses keeping up with the latest online trends on social media platforms to provide a deep dive into the dynamic digital world.

A digital marketing certification provides the necessary skills and serves as a gateway to excel in the industry. 

It's time to improve your blog posts, social media strategy, and digital platforms, and become an SEO specialist via mobile marketing techniques. 

What now? 

Take your brand to new heights on this learning path and secure its success by enrolling in a dynamic and comprehensive digital marketing course to get that professional certificate.

(Image source: Customer Scope)

What will you learn in a digital marketing course?

Designed to align with your specifications, digital marketing programmes provide an educational journey enclosing both fundamental and advanced aspects of the digital marketing landscape.

The top-notch online courses in digital marketing introduce and elaborate on key principles: 

• Website marketing 

• Search Engine Optimisation (SEO) 

• Pay-per-click marketing

• Content marketing

• Social media marketing 

Following this, digital marketing programmes cover various subjects to give participants a thorough understanding of the digital landscape.

These courses are designed to help individuals navigate and succeed in the constantly changing world of online marketing, providing a comprehensive understanding of the many aspects involved.

Alright, let's take a look at the top 7 digital marketing curses! 👇

The top 7 online digital marketing courses

When taking a digital marketing course, it's important to choose one that covers everything you need, is on your level, and has a community behind it that can help you with your learning journey. 

As there are a lot of free resources online available, always try to find a course that has an internationally recognised certificate.

This will help you land your first digital marketing job title or get that promotion you've been wanting for years! 🔥

Digital Marketing from Growth Tribe

Growth Tribe, your digital marketing ally, specialises in data-driven strategies, innovative approaches, and enhancing customer experiences.

Navigate the digital landscape efficiently with their curated tools and digital marketing experts, avoiding the pitfalls of trial and error.

Duration: 14.5 hours of content

Costs: €995,-

Rating: 4.8/5

Completed students: 1944

Language: English

Level: Beginner

Requirements: None

🔥 This course has an internationally recognised certificate!

Who is this course for?

• Marketing professionals looking to build their digital marketing skills.
• Freelancers and entrepreneurs who want to get better marketing results.
• Aspiring digital marketers and recent graduates who are looking to enter the digital marketing industry.

With the digital marketing certificate by Growth Tribe, you can learn strategies and tools to turbocharge business growth online.

After the completion of the course, you will also be able to: 

• Drive organic traffic with SEO tools and social media

• Get to grips with paid advertising and retargeting

• Maximise ROI with precise tracking

Perhaps you appreciate a sense of community and a learning environment where you don't feel alone.

Well, guess what?

This course counts with 35.000+ member community access and 6x/month community events.

So, if you are looking to maximise your impact by using and understanding the power of online channels and content strategy, this course is definitely the one for you!

👉 Download the course brochure here. 

Diploma in Digital Marketing from Digital Marketing Institute 

DMI sets the worldwide benchmark for certifications, dedicated to aiding marketers in reaching their learning goals and unlocking their maximum potential.

Duration: 8-10 weeks

Costs: €1253,-

Rating: 4.1/5

Completed students: N/A

Language: English

Level: Beginner

Requirements: None

Who is this course for?

• Marketers who desire to be equipped with the tools needed to stay ahead in a rapidly evolving digital landscape.

The digital marketing institute programme integrates hands-on experience and real-world illustrations, emphasising the transformative impact of AI on your marketing strategy.

Participants will acquire practical skills in AI technologies, analyse data-driven insights, and grasp ethical applications in marketing campaigns.

Feel like this might be the one for you? Download their brochure here.

(Image source: DMI)

Fundamentals of Digital Marketing from EDX

EDX is a premier online learning platform affiliated with the leading digital education company, 2U, Inc.

Collaborating with top universities, edX offers a diverse array of career-centric programmes, ensuring a personalised pathway to success for ambitious learners. 

Duration: 4 weeks

Costs: €183,-

Rating: 4.4/5

Completed students: 53,054

Language: English

Level: Beginner

Requirements: None

Who is this course for?

• Marketing professionals, analysts, entrepreneurs, small business owners, investors, and consumers.

Explore the essentials of marketing in this business and management certificate programme.

Check out this course if you aim to acquire insights into the online marketing basics, equipping yourself with the crucial knowledge needed for success in e-commerce, online marketing, and social media marketing.

(Image source: EDX)

Digital Marketing Specialist Programme from Simplilearn

Simplilearn, a global leader in digital skills, accelerates learners' career goals with programmes and certifications.

Duration: 8 months

Costs: €999,-

Rating: 4.5/5

Completed students: N/A

Language: English

Level: Beginner

Requirements: None

Who is this course for?

• Individuals interested in starting a career in online marketing.

It offers the possibility to acquire the skills to harness the power of ChatGPT and other generative AI tools for effective online marketing strategies.

As a valuable addition, the programme also includes preparation for the Meta Certified Digital Marketing Associate exam, enhancing your proficiency in the field.

If you are looking for a longer course for starting a career in the field, check out this course. 

(Image source: Simplilearn)

The Complete Digital Marketing Course from Udemy

Udemy is an innovative education technology company specialising in online learning solutions.

Their Enterprise Training Courses empower organisations to optimise learning efficiency and minimise training costs through Udemy Business's Integrated Learning Solution.

Duration: 22.5 hours of content

Costs: €17.99

Rating: 4.4/5

Completed students: 783,979

Language: English

Level: Beginner

Requirements: None

Who is this course for?

• Individuals seeking to succeed in the field without prior experience.

With this course, you will acquire essential skills in online marketing strategy, social media, SEO, YouTube, email, and Facebook marketing, along with digital marketing analytics.

You will also discover how to establish and grow an online business, explore opportunities as an affiliate marketer or digital marketing expert, and pursue a freelance career from the comfort of your home.

So, if you are looking for something short and sweet, this is the course you need.

Digital Marketing Specialisation from Coursera

Coursera collaborates with 275+ universities and companies to offer flexible, affordable online learning worldwide.

From hands-on projects to job-ready certificates and degree programmes, they provide diverse learning opportunities for individuals and organisations. 

Duration: 4 months

Costs: €316,-

Rating: 4.6/5

Completed students: 79,490

Language: English

Level: Beginner

Requirements: None

Who is this course for?

• Individuals interested in an overview of the latest digital marketing skills.

With this course, you can acquire sought-after skills from experts in both academia and industry, mastering subjects or tools through hands-on projects. 

You would also develop a foundational understanding of essential concepts, and upon completion, receive a career certificate from the University of Illinois at Urbana-Champaign.

If you are looking for a longer-term course with a university certificate, this is the right choice for you. 

Thinkful - Digital Marketing Bootcamp

Thinkful is an online education platform that provides career support to help students secure new jobs and cultivate lifelong careers.

They have operated as a fully remote company, since 2012, with a team of over 600 employees committed to guiding students through their learning journey.

Duration: 3 months

Costs: €5.341,-

Rating: 4.5/5

Completed students: N/A

Language: English

Level: Beginner

Requirements: None

Who is this course for?

• Individuals interested in transitioning to a new career while balancing their current responsibilities.

Thinkful characterises its digital marketing programme as a part-time course accompanied by full-time career assistance.

The programme includes key digital marketing skills, opportunities for technical interview practice, and insights into industry dynamics and salary expectations.

Whether you are a beginner or a professional seeking to begin or switch careers in the field with a little extra cash to spend, this might be the right course for you.

(Image source: Thinkful)

Overview of digital marketing

In your quest to enhance professional skills and influence digital marketing strategies, it's crucial to explore the wide range of online courses available.

Obtaining certification and digital marketing training not only enhances your career prospects and income potential in the dynamic digital landscape but also positions you as a sought-after candidate for leading companies.

We have provided you with a myriad of choices to cater to diverse learning needs, so make sure to align your needs, marketing goals, timing options, and budget with your favourite course.

Are you ready to elevate your digital marketing skills and become a successful professional in the field? 

FAQ

1. What topics are typically covered in digital marketing courses?

Digital marketing courses often cover a wide range of topics, including Google Analytics, search engine marketing, email marketing strategies, and the use of digital marketing tools. These courses provide foundational knowledge in marketing principles, digital advertising strategies, and the customer journey, helping students understand how to align digital strategies with business goals.

2. What types of learning formats are available in digital marketing courses?

Most digital marketing courses offer online classes with a combination of videos, practical exercises, and real-world projects. This blend caters to different learning styles, whether you prefer hands-on learning or video-based instruction. Some platforms, like Coursera and Hubspot Academy, provide interactive classes and self-paced modules to accommodate busy schedules.

3. How do digital marketing courses help with career advancement?

Completing a digital marketing course can significantly enhance your career prospects by equipping you with in-demand skills. Knowledge in areas like digital analytics, Google Ads, and email marketing campaigns can make you a valuable asset to any marketing team. Additionally, certifications from reputable sources like Semrush Academy or Google Digital Garage can boost your credibility and job security.

4. Are there opportunities to work on practical projects during the courses?

Yes, many digital marketing courses include real-world projects as part of the curriculum. These projects allow you to apply theoretical knowledge to practical scenarios, such as planning and executing digital marketing campaigns, optimising content for search engines, or developing an effective strategy. This hands-on experience is invaluable for building relevant experience and showcasing your skills to potential employers.

5. Who teaches these digital marketing courses, and what qualifications do they have?

Courses are often taught by industry experts with extensive experience in digital marketing. These instructors bring practical insights from the field, covering topics like digital communication, online advertising, and content management. Their expertise ensures that you gain a solid foundation in the latest digital marketing trends and strategies, preparing you for a variety of roles in the industry, from digital marketing manager to content manager.