Artificial Intelligence
Our top tips, tricks and ideas for getting ahead in a digital world.
How to prepare your organisation for EU AI Act compliance
Google is increasingly the validation engine, while AI is becoming the pre-click persuasion engine. This split in user behavior means that traditional search engines and AI tools serve distinct purposes…
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AI traffic vs Google traffic: What marketers must measure now
Google is increasingly the validation engine, while AI is becoming the pre-click persuasion engine. This split in user behavior means that traditional search engines and AI tools serve distinct purposes…
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The End of Linear Funnels: Navigating the New Customer Journey
De transformatie van Search Engine Optimization (SEO) naar Generative Engine Optimization (GEO) is cruciaal geworden in het AI-tijdperk, aangezien de manier waarop gebruikers online informatie vinden en consumeren drastisch is…
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From SEO to GEO: Mastering AI-Powered Search in 2026
De transformatie van Search Engine Optimization (SEO) naar Generative Engine Optimization (GEO) is cruciaal geworden in het AI-tijdperk, aangezien de manier waarop gebruikers online informatie vinden en consumeren drastisch is…
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Prompts to start Vibe Coding
Are you feeling the AI FOMO? The digital landscape is evolving at warp speed, and the ability to build and automate is becoming a superpower. The good news? You don't…
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The biggest mistake you are making with AI
The biggest mistake people make with AI is using it exclusively for simple, familiar tasks like text generation and summarization.
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From chatbots to do-bots: Why Openclaw is the future
To stay relevant in 2026, professionals need to go beyond simply using AI. The key skills will be process mapping, AI strategy, and adaptability—knowing how to design workflows, decide what…
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Google Universal Commerce Protocol: The Era of Agentic Buying
Google has officially unveiled the Universal Commerce Protocol (UCP), an open standard designed to turn AI interactions into instant sales. This capability allows AI agents on surfaces like Gemini and Google AI Mode to not just find products, but to buy them autonomously.
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The AI race: How Google took the lead from OpenAI and what comes next
For years, OpenAI was AI’s undisputed champion. ChatGPT set the standard for what language models could do, shaping how millions interact with artificial intelligence. But in late 2025, the industry…
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How to Turn AI From a Yes-Man Into a Critical Sparring Partner
Professionals often misuse AI as a "yes-man" that creates an echo chamber for their existing ideas. To increase output quality, one must switch to Critical Prompting: strategic instructions that force…
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What is Vibe Coding? The Easy Guide to the Future of Building with AI
Vibe coding is a new approach to software development where you describe what you want in everyday language and an AI system generates the code for you. Instead of focusing…
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Unlocking AI Maturity: How to Accelerate Your Organisation’s AI Journey in 2025
At Growth Tribe, we’ve identified five distinct stages of AI Maturity, each requiring a different strategic approach. Our learning paths are designed to help organisations move confidently from one stage…
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