B2B Marketing - From Boring to Bold
Ready to transform your B2B marketing? Join us for an inspiring session with Ling Koay, Chief Brand Officer at Oneflow, one of the fastest-growing SaaS companies! Discover how to build a bold, authentic brand, leverage data to drive revenue, and create marketing that converts. Don’t miss this opportunity to learn practical techniques and real-world examples that will make your brand stand out!
Ready to transform your B2B marketing? Join us for an inspiring session with Ling Koay, Chief Brand Officer at Oneflow, one of the fastest-growing SaaS companies! Discover how to build a bold, authentic brand, leverage data to drive revenue, and create marketing that converts. Don’t miss this opportunity to learn practical techniques and real-world examples that will make your brand stand out!
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Hosted by
Alexis Martial
Alexis Martial is an Outbound Ops Specialist who helps B2B tech companies grow their pipeline using intent signals. He also shares actionable tips, tools, and tricks to prospect with AI
Guest Speaker
Tarek Reslan
In today's fast-paced business landscape, successfully managing risks, especially during transformative periods like digital transformations, is essential for organizational success. Join us for an insightful journey as we explore effective risk management strategies for teams and organizations.Our agenda includes:Introduction to Risk Management Fundamentals: We'll lay the groundwork by introducing you to the core principles of risk management, providing a solid foundation for the rest of the session.Techniques for Identifying and Categorizing Risks: Learn how to proactively identify and categorize various risks that can impact your projects and operations.Risk Assessment and Prioritization Methods: Discover methods to assess and prioritize risks, allowing you to focus your resources where they matter most.Strategies for Risk Mitigation and Contingency Planning: Gain insights into practical strategies for mitigating risks and developing robust contingency plans to ensure business continuity.Recommendations: RAID Logs: We'll share the importance of RAID (Risks, Assumptions, Issues, and Dependencies) logs in effective risk management.Real-World Case Studies and Lessons Learned: Explore real-world examples and the valuable lessons learned from successful risk management implementations.Q&A Session: An interactive session where you can ask questions and seek guidance from our experts.Join us for an engaging and informative session that will empower you and your team to navigate change with confidence, ensuring your business's resilience and continuity.
To Be Announced
🚀 Unleash B2B Growth: Explore Our Martech Stack!
Join us for an event where we unveil the game-changing marketing stack designed to supercharge B2B startups on a sales-led journey. Our very experienced speaker will help you discover the secrets to scaling with efficiency and impact.
🔍 Key Highlights:
🔍 Outbound Mastery:
Discover the essentials of effective outbound campaigns. Leverage Clay/BetterContact for comprehensive data enrichment, ensuring maximum coverage and streamline multi-channel automation.
💡 Demand Creation:
Unlock the secrets of creating demand with powerful tools. What to use for smart marketing automation, how to swift landing page builds, and how to make engaging webinars. Prioritize content effectively for SEO, and attract leads with interactive tools we’ll share with you.
📊 Tracking & Analytics:
Navigate the world of tracking and analytics effortlessly. Implement GTM for seamless code addition, gain insights into website visitors, and track usage beyond your website. Streamline data collection and stay GDPR compliant with tools for efficient cookie management.
⚙️ Operations Management:
Optimize your operations with a solid foundation. Choose the right CRM (budget-friendly), enjoy full autonomy over your website, and enhance efficiency for automation. Connect with your audience in real-time, gather valuable feedback and effortlessly document everything.
🎉 Why Join?
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Insider tips to educate your market.
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Supercharge outbound strategy.
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Keep CRM clean with actionable data.
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Network with industry experts.
Save the date and RSVP now for a seat at the forefront of marketing innovation 🚀
Hosted by
Ling Koay
Ling Koay, with two decades of experience in marketing, has consistently produced work that embodies her passion and innovative leadership in B2B marketing. Starting with the co-founding of a marketing agency in 2004, Ling's expertise was further deepened by her Master's thesis on cult branding. Known for her unconventional approach, Ling sees marketing not just as a means to sell a product but as a tool to change minds and influence purchase decisions. This philosophy has won her industry recognition, earning her titles such as “Power Player in SaaS” and “CMO to Watch” by the CMO Alliance in 2023. Under her leadership, Oneflow was recognized as one of the “B2B Brands to Watch,” alongside notable brands like Slack and TikTok Business.Beyond these achievements, Ling's mission is deeply humanistic: to inspire individuals to unlock their superpowers. She believes in transforming the mundane into the magical, turning the ordinary into the extraordinary. This belief is reflected in her approach to marketing, which blends creativity, art, and science to create unforgettable brand experiences. It's about crafting narratives, building relationships, and inspiring actions—skills that are just as applicable in her role as a mother of two as they are in the boardroom.
Guest Speaker
To Be Announced
Let’s be honest: B2B marketing is typically very boring and technical.
Not at Oneflow though. Oneflow has created a compelling brand and marketing strategy and is today one of the fastest growing public SaaS companies in a highly competitive market!
If you want to be inspired by an exciting brand AND learn how to use data and intelligence in fueling your marketing engine, you must attend.
Our guest speaker is Ling Koay, Chief Brand Officer at Oneflow. Ling will share the playbook contributing to Oneflow’s success and give you tools to make an impact within your company.
You’ll learn practical techniques for creating a brand strategy that sticks and marketing that converts.
What’s in Store for You:
📈 From Boring to Bold: How to build a memorable B2B brand that is authentic to you
✨ How Oneflow grew so quickly: learn key marketing tactics used at Oneflow to enhance growth across the globe.
🚀 Data as a Revenue Driver: Explore the role of data in driving revenue growth, with actionable tips on using intelligence to fuel your marketing engine
📊 Step by step process: The repeatable framework Oneflow uses to create thrilling campaigns in scale
🌟 Success Stories: Review real-world examples from Oneflow that illustrate the impact of innovative marketing
Why Attend?
Our guest speaker is Ling Koay, Chief Brand Officer at Oneflow and is also a seasoned speaker. Ling will share how Oneflow managed to grow exponentially in one of the most competitive markets, and what it means to be a successful brand.
This webinar is your ticket to making your brand stand out and thrive in today's competitive landscape.
Hurry up and save your spot!