Watch the full video here if you haven't already:
List of resources and tools by skill:
Digital Marketing Skill Number One - Growth Mindset:
Resource number 1: Mindset: The New Psychology of Success by Dr Carol Dweck
Resource number 2: The Power of believing you can improve by Dr Caroll Dweck
Digital Marketing Skill Number Two - Rapid Experimentation:
Resource number 1: David Arnoux, Growth Tribe, on the Grows Process
Resource number 2: Testing Business Ideas A Field Guide for Rapid Experimentation
Resource number 3: Harvard Business Review: A Step-by-Step Guide to Smart Business Experiments
Digital Marketing Skill Number Three - Data & Analytics:
Resource number 1: Lean Analytics Book – Use data to build a better startup faster
Resource number 2: Learn with Google - Google Digital Garage
Resource number 3: Go Practice
Digital Marketing Skill Number Four - Attribution Modelling:
Resource number 1: CXL - How to Do Conversion Attribution Modelling
Digital Marketing Skill Number Five - Sharing Learnings:
Resource number 1: Harvard Business Review: How to Help Your Employees Learn from Each Other
Resource number 2: THE EXPERTISE ECONOMY How the Smartest Companies Use Learning to Engage, Compete, and Succeed.
