5 Digital Marketing Skills To Master in 2021 & Beyond - Tools & Resources

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Watch the full video here if you haven't already:

List of resources and tools by skill:

Digital Marketing Skill Number One - Growth Mindset:

Resource number 1: Mindset: The New Psychology of Success by Dr Carol Dweck



Resource number 2: The Power of believing you can improve by Dr Caroll Dweck


Digital Marketing Skill Number Two - Rapid Experimentation: 


Resource number 1: David Arnoux, Growth Tribe, on the Grows Process 



Resource number 2: Testing Business Ideas A Field Guide for Rapid Experimentation

Resource number 3: Harvard Business Review: A Step-by-Step Guide to Smart Business Experiments

Digital Marketing Skill Number Three - Data & Analytics:

Resource number 1: Lean Analytics Book – Use data to build a better startup faster 


Resource number 2: Learn with Google - Google Digital Garage


Resource number 3: Go Practice 

Digital Marketing Skill Number Four - Attribution Modelling:

Resource number 1: CXL - How to Do Conversion Attribution Modelling

Digital Marketing Skill Number Five - Sharing Learnings:


Resource number 1: Harvard Business Review: How to Help Your Employees Learn from Each Other


Resource number 2: THE EXPERTISE ECONOMY How the Smartest Companies Use Learning to Engage, Compete, and Succeed.