Social Media Marketing Crash Course
It’s time to stop using social media like it’s 2014. Master the art of social media marketing for today’s landscape and level up your career. Create strategies that work, make better content, unlock the power of your community, analyse your success, and much more. By the end of this 2-day crash course from our experts, you'll have everything you need to build a social media presence that really works.












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Discover the power of AI for business in this 2-day live course using ChatGPT and other top AI tools. Get ahead of the competition with in-depth training on AI fundamentals and learn how to leverage this technology to improve efficiency, gain a competitive advantage, and future-proof your career.



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Who is this course for?
What you'll learn
1. Introduction to social media marketing
Overview of social media marketing
The role of social media in modern marketing
Understanding the different social media platforms and their purpose
2. Social media strategy and planning
Developing a social media strategy
Setting goals and objectives
Identifying the target audience
Developing a content strategy
Creating a budget and measuring ROI
3. Content creation and management
Creating effective social media content
Copywriting and editing
Paid/performance social media marketing
UGC
4. Influencer marketing and community building
Overview of influencer marketing
Identifying and working with influencers
Building and engaging with online communities
5. Social media analytics and reporting
Understanding social media metrics and analytics
Analysing data and measuring success
6. Staying up-to-date
Emerging trends in social media marketing and what they mean for you