Experimentation for Managers: Building a Customer-Centric Growth Mindset
Join us to discover how to transform your team’s approach to challenges, making customer-centricity a natural, ongoing practice that drives growth.
Join us to discover how to transform your team’s approach to challenges, making customer-centricity a natural, ongoing practice that drives growth.
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Tarek Reslan
Tarek is a computer science graduate who hates coding (weird, right?!). He decided to pursue something he's more passionate about: Marketing. Thanks to his technical background, he was able to become a T-shaped individual. His areas of expertise include landing page creation and optimisation, conversion rate optimisation, paid acquisition, e-commerce, and video editing. He loves sharing his knowledge, which has driven him to create multiple online courses to help others become better. As a trainer at Growth Tribe, he helps the implement growth marketing mindset and process in startups, big corporations, and everything in between.
Guest Speaker
Liana Hakobyan
Liana is a dedicated marketing generalist with a wealth of experience in B2B marketing. As the Head of Marketing at PAteam, a boutique company specializing in automation and AI services, Liana has made significant strides in her field. She is the visionary behind Armenia's first AI marketing program and also runs her own consultancy, which focuses on integrating AI into marketing strategies. With a deep understanding of the latest trends and technologies in AI-driven marketing, Liana excels in seamlessly incorporating AI into marketing workflows, from initial analysis and strategic planning to execution and comprehensive reporting. Liana is passionate about making AI knowledge more accessible and affordable for small marketing teams, and she aims to inspire further experimentation in the field.
To Be Announced
How can your team genuinely adopt a growth mindset?
And how can you empower them to experiment more freely and build a truly customer-focused approach?
People are the foundation of your business; tools, technology, and strategy are only as effective as the mindset and capabilities of the team behind them.
Without the right approach, your customer-centric ambitions will remain out of reach.
A growth mindset is the key to unlocking true customer-centricity and sustainable growth. By fostering a culture rooted in learning, experimentation, and resilience in the face of risk and failure, you create the conditions for a team that connects meaningfully with customers and adapts to their needs.
In this talk, we’ll explore the latest experimentation frameworks and practical methods to help teams embrace a growth mindset, encouraging them to test, learn, and embed customer-centric thinking into their daily routines.
Join us to discover how to transform your team’s approach to challenges, making customer-centricity a natural, ongoing practice that drives growth.
Sign up now!