How to Use AI in a PPC Landscape
Discover how Lars uses AI to drive better results in PPC, blending simple tools like ChatGPT with advanced solutions like Vertex AI and FeedGen. From basic hacks to innovative techniques, this session is packed with practical strategies you can apply right away.
Lars Maat
Lars has been in digital marketing for over 10 years now. Started as a freelancer in 2013 and started an agency in 2017. At this point, there are over 30 people working in the agency. They are a Google Partner, Meta Partner, Microsoft Ads Partner and have won multiple Dutch Search Awards and nominations for European Search Award along the way. Lars has been active in the PPC market and was named Best Rising Star in the PPC World in 2018 by HeroConf. This year he's #33 on the Most Influential PPC Specialist in the world. He has spoken at Measurefest (BrightonSEO), AdWorld Conference Bologna, PPC HeroConf London, SMX Münich and SMX Berlin. Lars aims to inspire as many people as possible in the industry.
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Join us for “How to Use AI in a PPC Landscape"
AI is reshaping the PPC landscape, but how do you make it work for you? In this hands-on session, Lars takes you through the essentials of AI in PPC—from beginner-friendly use cases to cutting-edge applications that’ll leave you inspired.
Expect clear, actionable insights. No fluff, just real-world applications that help you improve ad performance and make smarter decisions for your campaigns.
What’s in Store for You:
✅ Simplify Your Workflow: Learn how ChatGPT can streamline keyword research, ad copywriting, and audience insights.
✅ Innovate with Advanced AI Tools: Discover the power of Vertex AI for predictive modelling, FeedGen for dynamic feed management, and Adios for simplifying ad automation.
✅ Hands-On Inspiration: Walk away with AI-driven strategies you can use immediately to boost ROI and campaign efficiency.
Why Attend?
Whether you’re new to AI or already experimenting, this session delivers practical value. Lars breaks down complex tools into easy-to-understand insights, so you can start applying them today.
Leave equipped with fresh ideas, actionable strategies, and the confidence to transform your PPC campaigns with AI.