Bonus Copywriting Tools & Tips to Absolutely Nail Your Copywriting!
A marketing guru once said that the best five skills to get into marketing are copywriting, copywriting, copywriting, copywriting...well, you get the drift.
Why is this so important? Because copywriting is used throughout the entire funnel. And you can make a big difference by communicating effectively to your ideal persona.
Alright, so let's talk about top-of-funnel copywriting.
And why it is so important to nail your unique selling point straight from the beginning.
Let’s do it!
LIST OF RESOURCES ____________________________________________
Resources mentioned in the Video: https://hubs.la/H0___f60
____________________________________________
Every single website has what we call a negative ageing effect.
This means that when people land on your page, they take no more than five seconds to understand two things.
First thing first, what are you guys selling? So are you selling a service a product? What is it? What does it do?
This is usually done quite well by most businesses.
The second one, though, is where we start to see some holes in your copy. That is, can you explain what your unique selling point is? What makes you different from your competitors?
Nowadays, there are lots of tools out there that can help you nail your copywriting for these points.
____________________________________________
Copywriting Tool #1 - UsabilityHub
With UsabilityHub you can put a design in front of a testing audience for five seconds, and then ask them those two questions.
What is the product or service offered by this page? But also what makes that product unique?
The results then tell you how easy your copywriting is to understand. How well you are communicating your USP.
Copywriting Tip #2 - Eye Tracking & Headlines for Landing Pages
A lot of studies have been done with eye-tracking on websites, and 78% of people are attracted straight to the first headline.
So that headline needs to be what your product or service is, and also, what is the unique selling point.
What we've seen from experience is that a lot of websites usually do the same mistake.
So they usually have the first headline, with overcooked, inspirational bullshit. And the second one is usually a description of the product.
The biggest growth hack we've seen in terms of lowering your bounce rate is to switch them up, it’s as easy as this.
Copywriting Tip #3 - Nail your CTA
Well, a CTA is a call to action.
So put the action within the CTA.
If you tell your potential customer to “test it out” or “try it out" or similar, then his is way too vague, way too broad, and people won't know what to expect when they click on that CTA.
Keep it simple and say what it is that they will do.
_______________________________
So that’s it for our Bonus tips and tools to nail your copywriting.
You can download the resources by clicking the link above.
And don't forget to comment, like and subscribe if you enjoyed the content!
_______________________________
Did you know that if you are in the Netherlands, and an EU citizen you can get €1,000 towards a course? Meaning you can learn with Growth Tribe for free.
For more info and to apply → https://grow.ac/STAP-YouTube
Or find out more about our on-demand courses → https://grow.ac/learn-with-growthtribe → Digital Marketing Certificate → Growth Marketing Certificate → Growth Strategies Certificate (Live) → Conversion Rate Optimisation → Data Fundamentals Certificate → Business Analytics Certificate → Data Visualisation & Storytelling Certificate → Digital Leadership Certificate → Project Management Certificate → Crypto & Web3 Foundations Certificate → Design Thinking Certificate
Ready to train your team? Here are our corporate solutions for growth, innovation and data capabilities. → https://grow.ac/train-my-team
Check out our blog for articles, reports, resources and webinars. → https://grow.ac/growthtribe-blog
You can also follow us on Social Media here for even more learning materials: LinkedIn: https://www.linkedin.com/school/growth-tribe/ Instagram: https://www.instagram.com/growthtribe/ Facebook: https://www.facebook.com/GrowthTribeIO Twitter: https://twitter.com/GrowthTribe
Video URL: https://youtu.be/or1WDCxYVaw
#netflix #newonnetflix #netflix2022 #netflixeducation #netflixmovies #hbomax #disneyplus __________
Why is this so important? Because copywriting is used throughout the entire funnel. And you can make a big difference by communicating effectively to your ideal persona.
Alright, so let's talk about top-of-funnel copywriting.
And why it is so important to nail your unique selling point straight from the beginning.
Let’s do it!
LIST OF RESOURCES ____________________________________________
Resources mentioned in the Video: https://hubs.la/H0___f60
____________________________________________
Every single website has what we call a negative ageing effect.
This means that when people land on your page, they take no more than five seconds to understand two things.
First thing first, what are you guys selling? So are you selling a service a product? What is it? What does it do?
This is usually done quite well by most businesses.
The second one, though, is where we start to see some holes in your copy. That is, can you explain what your unique selling point is? What makes you different from your competitors?
Nowadays, there are lots of tools out there that can help you nail your copywriting for these points.
____________________________________________
Copywriting Tool #1 - UsabilityHub
With UsabilityHub you can put a design in front of a testing audience for five seconds, and then ask them those two questions.
What is the product or service offered by this page? But also what makes that product unique?
The results then tell you how easy your copywriting is to understand. How well you are communicating your USP.
Copywriting Tip #2 - Eye Tracking & Headlines for Landing Pages
A lot of studies have been done with eye-tracking on websites, and 78% of people are attracted straight to the first headline.
So that headline needs to be what your product or service is, and also, what is the unique selling point.
What we've seen from experience is that a lot of websites usually do the same mistake.
So they usually have the first headline, with overcooked, inspirational bullshit. And the second one is usually a description of the product.
The biggest growth hack we've seen in terms of lowering your bounce rate is to switch them up, it’s as easy as this.
Copywriting Tip #3 - Nail your CTA
Well, a CTA is a call to action.
So put the action within the CTA.
If you tell your potential customer to “test it out” or “try it out" or similar, then his is way too vague, way too broad, and people won't know what to expect when they click on that CTA.
Keep it simple and say what it is that they will do.
_______________________________
So that’s it for our Bonus tips and tools to nail your copywriting.
You can download the resources by clicking the link above.
And don't forget to comment, like and subscribe if you enjoyed the content!
_______________________________
Did you know that if you are in the Netherlands, and an EU citizen you can get €1,000 towards a course? Meaning you can learn with Growth Tribe for free.
For more info and to apply → https://grow.ac/STAP-YouTube
Or find out more about our on-demand courses → https://grow.ac/learn-with-growthtribe → Digital Marketing Certificate → Growth Marketing Certificate → Growth Strategies Certificate (Live) → Conversion Rate Optimisation → Data Fundamentals Certificate → Business Analytics Certificate → Data Visualisation & Storytelling Certificate → Digital Leadership Certificate → Project Management Certificate → Crypto & Web3 Foundations Certificate → Design Thinking Certificate
Ready to train your team? Here are our corporate solutions for growth, innovation and data capabilities. → https://grow.ac/train-my-team
Check out our blog for articles, reports, resources and webinars. → https://grow.ac/growthtribe-blog
You can also follow us on Social Media here for even more learning materials: LinkedIn: https://www.linkedin.com/school/growth-tribe/ Instagram: https://www.instagram.com/growthtribe/ Facebook: https://www.facebook.com/GrowthTribeIO Twitter: https://twitter.com/GrowthTribe
Video URL: https://youtu.be/or1WDCxYVaw
#netflix #newonnetflix #netflix2022 #netflixeducation #netflixmovies #hbomax #disneyplus __________
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