Content Marketing for Beginners | In just 5 Minutes!
As the saying goes Content is King.
And the data doesn't lie:
Businesses with blogs get 67% more leads than other companies.
And companies that use content marketing see 30% higher growth rates than businesses not using it.
So content marketing is a no brainer, right?
Yes. So let's look at how you can use it to elevate your marketing efforts.
LIST OF RESOURCES ____________________________________________
Resources mentioned in the Video: https://hubs.la/Q01b_X1P0
____________________________________________
In simple terms, content marketing is creating stuff like:
“Blogs Social Media Videos Podcasts Memes…and more”
Drawing customers to your brand, by informing them of something they want to know.
We call this Inbound Marketing
“This is where you create something that the audience seeks out. Instead of creating something that you force upon an audience. In the form of ads for example.”
__________________________
Ok, so lets look at “how to go about content marketing”
There are two main elements and those are:
1) Create content
And this should have the goal of offering value for potential or existing customers 2) Distribute or promote your content
For content creation, your content can take many forms. From: Blog Posts Videos Podcasts Reports Templates Guides Ebooks Infographics Tools Quizes And much more…
But creating content alone is not enough. You need to distribute it.
Some common distribution channels are:
1) Search Via Search Engine Optimisation or paid ads.
2) Social Media Via organic channels, or also through paid ads
3) Email By utilising your existing database and customers, or building new leads and lists
4) Forums, communities or guest blogging. Using other peoples networks and influence.
And always remember the 3 most important things for any piece of content is value, value, value
One of the most important things to rank on search, or gain traction on social media is to publish high quality content.
Or as Google’s John Mueller put it, you should focus on “awesomeness.”
__________________________________
I hope this video will give you a quick overview of content marketing.
If you enjoyed it, make sure to hit the LIKE button and subscribe for more of the same!
-------------------------------------------------------
Did you know that if you are in the Netherlands, and an EU citizen you can get €1,000 towards a course? Meaning you can learn with Growth Tribe for free.
For more info and to apply → https://grow.ac/STAP-YouTube
Or find out more about our on-demand courses → https://grow.ac/learn-with-growthtribe → Digital Marketing Certificate → Growth Marketing Certificate → Growth Strategies Certificate (Live) → Conversion Rate Optimisation → Data Fundamentals Certificate → Business Analytics Certificate → Data Visualisation & Storytelling Certificate → Digital Leadership Certificate → Project Management Certificate → Crypto & Web3 Foundations Certificate → Design Thinking Certificate
Ready to train your team? Here are our corporate solutions for growth, innovation and data capabilities. → https://grow.ac/train-my-team
Check out our blog for articles, reports, resources and webinars. → https://grow.ac/growthtribe-blog
You can also follow us on Social Media here for even more learning materials: LinkedIn: https://www.linkedin.com/school/growth-tribe/ Instagram: https://www.instagram.com/growthtribe/ Facebook: https://www.facebook.com/GrowthTribeIO Twitter: https://twitter.com/GrowthTribe
Video URL: https://youtu.be/CdU-nT2qS2Y
#netflix #newonnetflix #netflix2022 #netflixeducation #netflixmovies #hbomax #disneyplus
And the data doesn't lie:
Businesses with blogs get 67% more leads than other companies.
And companies that use content marketing see 30% higher growth rates than businesses not using it.
So content marketing is a no brainer, right?
Yes. So let's look at how you can use it to elevate your marketing efforts.
LIST OF RESOURCES ____________________________________________
Resources mentioned in the Video: https://hubs.la/Q01b_X1P0
____________________________________________
In simple terms, content marketing is creating stuff like:
“Blogs Social Media Videos Podcasts Memes…and more”
Drawing customers to your brand, by informing them of something they want to know.
We call this Inbound Marketing
“This is where you create something that the audience seeks out. Instead of creating something that you force upon an audience. In the form of ads for example.”
__________________________
Ok, so lets look at “how to go about content marketing”
There are two main elements and those are:
1) Create content
And this should have the goal of offering value for potential or existing customers 2) Distribute or promote your content
For content creation, your content can take many forms. From: Blog Posts Videos Podcasts Reports Templates Guides Ebooks Infographics Tools Quizes And much more…
But creating content alone is not enough. You need to distribute it.
Some common distribution channels are:
1) Search Via Search Engine Optimisation or paid ads.
2) Social Media Via organic channels, or also through paid ads
3) Email By utilising your existing database and customers, or building new leads and lists
4) Forums, communities or guest blogging. Using other peoples networks and influence.
And always remember the 3 most important things for any piece of content is value, value, value
One of the most important things to rank on search, or gain traction on social media is to publish high quality content.
Or as Google’s John Mueller put it, you should focus on “awesomeness.”
__________________________________
I hope this video will give you a quick overview of content marketing.
If you enjoyed it, make sure to hit the LIKE button and subscribe for more of the same!
-------------------------------------------------------
Did you know that if you are in the Netherlands, and an EU citizen you can get €1,000 towards a course? Meaning you can learn with Growth Tribe for free.
For more info and to apply → https://grow.ac/STAP-YouTube
Or find out more about our on-demand courses → https://grow.ac/learn-with-growthtribe → Digital Marketing Certificate → Growth Marketing Certificate → Growth Strategies Certificate (Live) → Conversion Rate Optimisation → Data Fundamentals Certificate → Business Analytics Certificate → Data Visualisation & Storytelling Certificate → Digital Leadership Certificate → Project Management Certificate → Crypto & Web3 Foundations Certificate → Design Thinking Certificate
Ready to train your team? Here are our corporate solutions for growth, innovation and data capabilities. → https://grow.ac/train-my-team
Check out our blog for articles, reports, resources and webinars. → https://grow.ac/growthtribe-blog
You can also follow us on Social Media here for even more learning materials: LinkedIn: https://www.linkedin.com/school/growth-tribe/ Instagram: https://www.instagram.com/growthtribe/ Facebook: https://www.facebook.com/GrowthTribeIO Twitter: https://twitter.com/GrowthTribe
Video URL: https://youtu.be/CdU-nT2qS2Y
#netflix #newonnetflix #netflix2022 #netflixeducation #netflixmovies #hbomax #disneyplus
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