T Shaped Marketer 2022 | New T Shaped Skills!
There’s a “critical minimum” amount of time that you must spend practising your craft in order to become a genius at it.
10,000 hours, to be exact. Or roughly 10 years of dedicated practice.
In his book Range, David Epstein argues that having a broad spectrum of skills and interests, and taking your time to figure them out is better than specialising in just one area.
So being a generalist AND a specialist is key.
Welcome to the T-Shaped Marketer 2022 - and the latest T-Shaped Skills.
TAKE THE T SHAPED QUIZ! ____________________________________________
Take the T Shaped Quiz for 2022: https://hubs.la/Q015_bmx0
____________________________________________
A report entitled “The Hybrid Job Economy” by Burning Glass, who analyse billions of job postings and resumes from millions of companies
Found that high-paying jobs of the future are more complex, multi-disciplinary, and what they call “hybrid”.
In other words, they are specialist roles but they also require a wide set of skills from different fields.
Sounds familiar right?
This is what we call a T Shaped skills profile.
Marketers are perfect examples of T shaped professionals.
With a wide range of skills to learn, as well as the need to specialise and hone in on a couple of areas.
We updated our T Shaped marketer profile for 2022, by surveying growth and marketing leaders on what they consider the top skills.
On the base layer, are the non-marketing specific subjects that form the foundation for the rest.
Here we have the Growth Mindset, Data Analytics, Strategic Planning, Problem Solving and Behavioural Psychology.
Next, you have your marketing foundation skills - which can be used across all marketing channels.
Including Rapid experimentation, Automation & APIs, Attribution Modelling, Product Marketing & Copywriting.
Finally, you have your channel expertise layer, which includes your vertical core expertise on a couple of channels.
For example, we have Conversion Rate Optimisation, A/B Testing, SEO, SEM, Email Marketing, Growth Loops, Social Media Marketing, Paid Social Advertising, Retention & Loyalty and Referral Marketing.
____________________________________________
If you want to test your own T-Shape and see how you compare to the marketing population you can take our very own T-Shaped Marketer Quiz for 2021.
The link is above, let us know how you get on!
__________________________________
If you enjoyed it, make sure to hit the LIKE button and subscribe for more of the same!
-------------------------------------------------------
Did you know that if you are in the Netherlands, and an EU citizen you can get €1,000 towards a course? Meaning you can learn with Growth Tribe for free.
For more info and to apply → https://grow.ac/STAP-YouTube
Or find out more about our on-demand courses → https://grow.ac/learn-with-growthtribe → Digital Marketing Certificate → Growth Marketing Certificate → Growth Strategies Certificate (Live) → Conversion Rate Optimisation → Data Fundamentals Certificate → Business Analytics Certificate → Data Visualisation & Storytelling Certificate → Digital Leadership Certificate → Project Management Certificate → Crypto & Web3 Foundations Certificate → Design Thinking Certificate
Ready to train your team? Here are our corporate solutions for growth, innovation and data capabilities. → https://grow.ac/train-my-team
Check out our blog for articles, reports, resources and webinars. → https://grow.ac/growthtribe-blog
You can also follow us on Social Media here for even more learning materials: LinkedIn: https://www.linkedin.com/school/growth-tribe/ Instagram: https://www.instagram.com/growthtribe/ Facebook: https://www.facebook.com/GrowthTribeIO Twitter: https://twitter.com/GrowthTribe
Video URL: https://youtu.be/D0lQSccvM20
#netflix #newonnetflix #netflix2022 #netflixeducation #netflixmovies #hbomax #disneyplus __________
10,000 hours, to be exact. Or roughly 10 years of dedicated practice.
In his book Range, David Epstein argues that having a broad spectrum of skills and interests, and taking your time to figure them out is better than specialising in just one area.
So being a generalist AND a specialist is key.
Welcome to the T-Shaped Marketer 2022 - and the latest T-Shaped Skills.
TAKE THE T SHAPED QUIZ! ____________________________________________
Take the T Shaped Quiz for 2022: https://hubs.la/Q015_bmx0
____________________________________________
A report entitled “The Hybrid Job Economy” by Burning Glass, who analyse billions of job postings and resumes from millions of companies
Found that high-paying jobs of the future are more complex, multi-disciplinary, and what they call “hybrid”.
In other words, they are specialist roles but they also require a wide set of skills from different fields.
Sounds familiar right?
This is what we call a T Shaped skills profile.
Marketers are perfect examples of T shaped professionals.
With a wide range of skills to learn, as well as the need to specialise and hone in on a couple of areas.
We updated our T Shaped marketer profile for 2022, by surveying growth and marketing leaders on what they consider the top skills.
On the base layer, are the non-marketing specific subjects that form the foundation for the rest.
Here we have the Growth Mindset, Data Analytics, Strategic Planning, Problem Solving and Behavioural Psychology.
Next, you have your marketing foundation skills - which can be used across all marketing channels.
Including Rapid experimentation, Automation & APIs, Attribution Modelling, Product Marketing & Copywriting.
Finally, you have your channel expertise layer, which includes your vertical core expertise on a couple of channels.
For example, we have Conversion Rate Optimisation, A/B Testing, SEO, SEM, Email Marketing, Growth Loops, Social Media Marketing, Paid Social Advertising, Retention & Loyalty and Referral Marketing.
____________________________________________
If you want to test your own T-Shape and see how you compare to the marketing population you can take our very own T-Shaped Marketer Quiz for 2021.
The link is above, let us know how you get on!
__________________________________
If you enjoyed it, make sure to hit the LIKE button and subscribe for more of the same!
-------------------------------------------------------
Did you know that if you are in the Netherlands, and an EU citizen you can get €1,000 towards a course? Meaning you can learn with Growth Tribe for free.
For more info and to apply → https://grow.ac/STAP-YouTube
Or find out more about our on-demand courses → https://grow.ac/learn-with-growthtribe → Digital Marketing Certificate → Growth Marketing Certificate → Growth Strategies Certificate (Live) → Conversion Rate Optimisation → Data Fundamentals Certificate → Business Analytics Certificate → Data Visualisation & Storytelling Certificate → Digital Leadership Certificate → Project Management Certificate → Crypto & Web3 Foundations Certificate → Design Thinking Certificate
Ready to train your team? Here are our corporate solutions for growth, innovation and data capabilities. → https://grow.ac/train-my-team
Check out our blog for articles, reports, resources and webinars. → https://grow.ac/growthtribe-blog
You can also follow us on Social Media here for even more learning materials: LinkedIn: https://www.linkedin.com/school/growth-tribe/ Instagram: https://www.instagram.com/growthtribe/ Facebook: https://www.facebook.com/GrowthTribeIO Twitter: https://twitter.com/GrowthTribe
Video URL: https://youtu.be/D0lQSccvM20
#netflix #newonnetflix #netflix2022 #netflixeducation #netflixmovies #hbomax #disneyplus __________
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